Starbucks Coffee Japan is celebrating its 30th anniversary in Japan with a commemorative coffee, JAPAN’S 30th ANNIVERSARY Sumatra Masa Depan, launching at stores nationwide on Wednesday, July 22, 2026, with an early release on the official online store from Tuesday, July 21. Born from the voices of Starbucks partners (employees) and co-developed by the Seattle and Japan coffee teams, it is a cup filled with gratitude and a vision for the future.
A 30th Anniversary Coffee Born from Partners’ Voices
“Masa Depan” means “future” in Indonesian, the official language of the coffee’s country of origin. The project began with a 2024 survey of partners across Japan on the theme of “the future of coffee.” Building on those voices, the Seattle and Japan coffee teams collaborated on everything from bean selection to the final recipe. Under the themes of “future” and “co-creation,” the coffee expresses gratitude to longtime Starbucks fans while offering a fresh first encounter for those new to coffee.
Sumatra’s Bounty, Finished as a Blonde Roast
The blend uses two coffees from Sumatra, Indonesia — a signature origin Starbucks has sourced since its founding in 1971. Roasters at the Starbucks Reserve Roastery Tokyo took on the challenge of a difficult blonde roast, drawing out Sumatra’s character in a bright, approachable cup.
- Aroma: A fruity first impression
- Taste: A rich, sencha-like flavor with UMAMI
- Finish: Juicy tropical notes and a long-lasting sweetness
Artwork That Says “Coffee Is Freedom”
The package follows the concept “CANVAS — express freely, be yourself,” with a simple white-and-silver canvas design featuring motifs of coffee trees, coffee cherries, and the sun and water that evoke natural and washed processing. Three artists who actually tasted the coffee — Daisuke Kondo, Shogo Ota, and nico ito — each contributed original artwork inspired by it, telling the story that coffee can be enjoyed freely, in your own way.
Product Lineup and Prices
- Product: JAPAN’S 30th ANNIVERSARY Sumatra Masa Depan
- Whole bean 250g: ¥2,580 (tax included)
- Ground 100g: ¥1,240 (tax included)
- Starbucks ORIGAMI Personal Drip Coffee (1 sachet): ¥280 (tax included)
- Release date: Wednesday, July 22, 2026 (official online store from Tuesday, July 21)
- Availability: Starbucks stores across Japan (items may temporarily sell out or end early)
A New Brewed Coffee Experience with the Clover Vertica
Starbucks has been rolling out its proprietary Clover Vertica brewing machine since September 2025. Beans are ground to order and extraction is fine-tuned to each coffee’s character, letting customers choose from five options: blonde roast, medium roast, dark roast, a seasonal feature, and decaf (+¥55 in-store, tax included). Sumatra Masa Depan will also be available as a freshly brewed seasonal offering.
Summary
Thirty years after opening its first Japanese store in Ginza in 1996, Starbucks now operates 2,116 stores across all 47 prefectures (as of the end of March 2026, including licensed stores). Offered as whole beans, ground coffee, and single-serve drip sachets, this anniversary coffee is easy to pick up even for beginners — and a must-try for coffee fans. Check the online store from July 21 or visit a store from July 22.