SHABU-YO Debuts Its Summer “Mensore! Okinawa Gourmet Fair”
SHABU-YO, the all-you-can-eat shabu-shabu chain from Japan’s Skylark Group, will hold its first-ever “Mensore! Okinawa Gourmet Fair” for a limited time starting Thursday, July 16, 2026. A new “Okinawa soba broth” and a variety of Okinawan dishes will be available all-you-can-eat with no extra charge on any buffet course — a perfect fit for summer. The fair is operated by Skylark Restaurants Co., Ltd. (headquartered in Musashino, Tokyo).
Event Overview
- Period: Thursday, July 16, 2026 to mid-September (dates are tentative and may end without notice)
- Locations: All SHABU-YO stores (menus differ slightly at Marronnier Gate Ginza 2, Shinsaibashi PARCO, and Don Quijote Asakusa)
- Eligible courses: All all-you-can-eat courses
Three Highlights
1. Premium “Wabuta Mochibuta” Pork Makes Its Debut
The carefully selected branded pork “Wabuta Mochibuta,” known for its moist texture and light, sweet fat, debuts at SHABU-YO. Every bite bursts with juicy flavor, and the sweetness of the fat pairs beautifully with the new broth inspired by Okinawa soba, a soul food of Okinawa.
2. Okinawan Gourmet, All-You-Can-Eat from 1,649 Yen (tax incl.)
Enjoy a wide range of Okinawan dishes including taco rice, jushi, and a summer-perfect shikuwasa jelly. A recommended twist is “Okinawa soba-style udon” made with the new broth. Prices start from 1,649 yen tax included (weekday lunch “Pork Loin All-You-Can-Eat Course”).
3. Popular “Beef Tongue” Continues, Plus Limited “Kuroge Wagyu Karubi”
The hugely popular “beef tongue,” enjoyed with a lemon-based broth and sauce, remains on the menu. In addition, the melt-in-your-mouth “Kuroge Wagyu (Japanese black beef) short rib” makes a limited appearance so you can savor both together (menus vary at some stores).
Fan-Born 10th Broth: “Okinawa Soba Broth”
The “Okinawa soba broth” is built on a pork base, enriched with bonito for aroma, and balanced with ginger for a light finish. It was created through the broth development project of SHABU-YO’s official community “Oyasai Gakko Shabusha-bu,” where it won first place in a community vote to become the 10th edition broth. For the finishing course, the Okinawa soba-style udon (Okinawa soba broth + udon + red ginger + fu wheat gluten) is recommended.
Fair-Exclusive Okinawan Menu
- Okinawa soba broth (10th edition new broth)
- Jushi (Okinawan mixed rice; free on the premium pork course and above)
- Taco rice (rice + lettuce + taco meat + salsa; newly added taco meat and salsa)
- Red pickled ginger
- Shikuwasa jelly & drink (drink available with a drink bar order)
Sample Course Pricing
For the “Wabuta Mochibuta & Beef Misuji All-You-Can-Eat Course,” enjoy unlimited time until 4 p.m. on weekday lunch for 2,399 yen (2,639 yen tax incl.). Elementary school children pay 1,099 yen tax included on all courses, and preschoolers eat free. Note: orders after 2:40 p.m. are limited to 80 minutes, and this is not offered at some stores.
Nekorobo Dressed in “Kariyushi” Okinawan Attire
Nekorobo, the robot mascot popular with children, gets a limited-time makeover inspired by Kariyushi, Okinawa’s traditional attire. The design was chosen through idea submissions and voting in the official community. The period and stores match the fair (not available at some locations). This summer, treat yourself to a taste of Okinawa at SHABU-YO.