Zetteria’s Creamy & Warm Shrimp Gratin Fair is set to run from Wednesday, October 28, 2026, until late November at 270 stores, while supplies last. All three new burgers share a crispy shrimp gratin croquette, and their sauce combinations set them apart. Tax-included prices range from ¥560 for the tangy Tartar Demi to ¥640 for the shrimp-forward Luxurious Bisque, with the rich Demi Cheese at ¥590. Zetteria’s Fall–Winter Favorite, the “Creamy & Warm Shrimp Gratin Fair,” Returns Japanese hamburger chain Zetteria will hold its limited-time “Toro~ri Attaka Ebi Gratin Fair” (Creamy & Warm Shrimp Gratin Fair) starting Wednesday, October 28, 2026. The fair is a hit every year as the weather turns chilly in fall and winter, and this year it features three new limited-time items, led by the Luxurious Bisque Shrimp Gratin Burger. Image: 株式会社ゼンショーホールディングス (PR TIMES press release) The star shared by all three is the

Burger King Japan’s King Fusion ~made with KITKAT®~ goes on sale Friday, October 23, 2026, at ¥490 including tax. Mellow soft serve and rich chocolate sauce come topped with two kinds of KitKat flakes, toasty sugar wafer and chocolate-coated, and the sundae is meant to be stirred before eating. Quantities are limited, delivery isn’t offered, and three locations don’t carry it. BK Japan Co., Ltd., which operates Burger King® in Japan, will release “King Fusion ~made with KITKAT®~,” the latest addition to its popular King Fusion sundae series, for a limited time starting Friday, October 23, 2026. This indulgent chocolate sundae pairs mellow soft serve with rich, smooth chocolate sauce and crunchy KitKat flakes, and is designed to be mixed together before eating. Image: 株式会社ビーケー・ジャパン (PR TIMES press release) Product Overview Product name: King Fusion ~made with KITKAT®~ Release date: From Friday, October 23, 2026 (limited time, limited

MOS Burger and plush capsule toy brand Niccolino team up for the first time with “MOS Burger Plushies,” six smiling designs including a secret one. The blind-box toys cost 500 yen (tax included) and go on sale October 30, 2026, at 204 select MOS Burger stores while supplies last. A follow-and-repost campaign on X gives a MOS Burger Basket Plushie to 50 winners through November 3. MOS Food Services, Inc., the operator of MOS Burger, has announced a new capsule toy called “MOS Burger Plushies.” The toy was made in collaboration with capsule toy maker Qualia Co., Ltd. It will go on sale at select MOS Burger locations (limited to 204 stores) starting Friday, October 30, 2026. This is the first-ever collaboration between MOS Burger and Niccolino, a popular plush capsule toy brand. The toy has been sold at capsule toy specialty shops across Japan since Monday, October

From 3:00 pm on Tuesday, October 27, 2026, Matsuya cuts prices on 13 MATSUYA DELI takeout dishes by ¥70 to ¥140, so every item costs ¥550 or less. The classic Gyuzara DELI drops from ¥370 to ¥290, and all six yakiniku and hamburg steak items are ¥140 off. The new prices apply at Matsuya stores nationwide, excluding some locations, with no end date announced. Matsuya Cuts Prices on 13 MATSUYA DELI Items from October 27, 2026 Matsuya Foods Co., Ltd. operates Matsuya, the chain known for gyumeshi (beef bowls), curry and set meals. The company has announced new, lower prices for 13 items in its MATSUYA DELI takeout series, starting at 3:00 pm on Tuesday, October 27, 2026. Gyuzara (simmered beef) items drop by ¥80. The Sogyo (Founder’s) Beef Curry drops by ¥70, and yakiniku and hamburg steak items drop by ¥140. The maximum saving is ¥140. Matsuya

Hanamaru Udon’s first nationwide duck broth udon comes in two styles: the hot Kamo Negi Udon and the dipping-style Kamo Seiro Udon, where cold noodles go into a hot broth. Both feature a rich duck-fat broth, tender duck meat, and grilled white leeks. They’re sold at most stores in Japan from October 22, 2026 until early December, with small bowls starting at ¥790 including tax. According to a press release distributed by Yoshinoya Holdings on October 21, 2026, Hanamaru Co., Ltd. (headquartered in Takamatsu, Kagawa), which operates the Sanuki udon chain Hanamaru Udon, is launching two new dishes for late autumn: Kamo Negi Udon (duck and leek udon) and Kamo Seiro Udon (chilled udon with a hot duck dipping broth). These are the first duck broth udon dishes Hanamaru Udon has offered nationwide. They go on sale for a limited time from Thursday, October 22, 2026, at Hanamaru