Lifestyle

Key Takeaways：MOS Burger is running its 9th annual Hokkaido Tomato Festival from July 17–26, 2026, across 49 stores in Hokkaido, swapping in locally grown tomatoes for every fresh-tomato menu item. The 10-day event also brings two region-exclusive burgers—the Tobikiri Extra Tomato MOS Vegetable Cheeseburger and Chili Burger (920 yen each)—both piled with Hokkaido tomatoes and available only while supplies last. MOS Burger Launches the ‘Hokkaido Tomato Festival’ Across Hokkaido MOS Food Services, Inc. (President: Eisuke Nakamura; HQ: Shinagawa, Tokyo), operator of MOS Burger, will hold the ‘Hokkaido Tomato Festival’ for 10 days from Friday, July 17 to Sunday, July 26, 2026, timed to “Hokkaido Minna no Hi” (Hokkaido Everyone’s Day) on July 17. The event runs at 49 MOS Burger stores across Hokkaido (all stores except special locations). During the period, every menu item made with fresh tomatoes will use Hokkaido-grown tomatoes, alongside region- and period-limited products. A Thank-You for […]

Key Takeaways：Matsuya’s annual Summer Beer Fair runs July 7 to September 28, 2026, offering an ice-cold Asahi Super Dry medium bottle for 420 yen (down from 490)—or just 400 yen if you order through the official app. Beer-and-meat sets, kimchi tofu combos, and discounted draft cans round out a dine-in menu built for an easy after-work drink. Matsuya’s “Summer Beer Fair” Is Back for Another Year! Matsuya (Matsuya Foods Holdings Co., Ltd.), the Japanese chain famous for its gyudon beef bowls, curry, and set meals, will hold its annual “Summer Beer Fair” from 11:00 on Tuesday, July 7, 2026 through 22:00 on Monday, September 28, 2026. Built around the slogan “#Delicious just isn’t enough,” this popular promotion lets you enjoy an after-work drink at Matsuya once again. Ice-Cold Beer at Up to 90 Yen Off The highlight is the Asahi Super Dry (medium bottle), available for dine-in only. Normally priced

Key Takeaways：Starbucks Café & Art Gallery Yanaka Gotenzaka in Nippori opens its second exhibition, “ArtSticker SELECTION,” running July 3 to August 30, 2026. It showcases 26 brand-new works from 13 emerging artists picked by the ArtSticker platform, and every piece in the store has been swapped out for a completely fresh look. You can sip coffee surrounded by the art—and buy any piece you fall for through ArtSticker. A Space Where Coffee and Art Merge Hosts Its Second Exhibition Starbucks Coffee Japan will hold its second exhibition since opening at Starbucks Café ＆ Art Gallery Yanaka Gotenzaka, the store fusing coffee and art that opened in Nippori, Tokyo in March 2026. Titled “ArtSticker SELECTION at Starbucks Café ＆ Art Gallery Yanaka Gotenzaka,” the exhibition runs from Friday, July 3 to Sunday, August 30, 2026. The exhibition features works by 13 emerging artists drawing attention both in Japan and abroad, selected

Key Takeaways：Burger King Japan drops two new “Big Mouth Dirty” burgers on July 3, 2026 — a Double Beef & Hash and a Beef & Chicken — both loaded with a new Special Garlic Mayo Sauce that’s layered above and below the fillings so it oozes out with every bite. Both go for ¥1,490 (single) / ¥1,790 (set), available for a limited time, alongside a new ¥490 Chocolate & Brownie King Fusion sundae. Operated by BK Japan Co., Ltd., Burger King® will launch two new burgers on Friday, July 3, 2026, as the “Dirty” addition to its hugely popular Big Mouth series: the Double Beef & Hash Big Mouth Dirty and the Beef & Chicken Big Mouth Dirty. Both feature the punchy new Special Garlic Mayo Sauce oozing out of flame-grilled 100% beef patties layered with rich cheese, available for a limited time. The New “Special Garlic Mayo Sauce” The

Key Takeaways：KFC Japan brings back its summer favorite Red Hot Chicken and adds a new jalapeño-flavored Green Hot Wing, both available nationwide from July 8, 2026. There are combo sets and packs for every appetite, plus Calbee collaboration potato chips (with a 30-yen KFC coupon) and X giveaway campaigns tied to the anime Blue Lock. If you love spicy fried chicken, this is a limited-run worth catching before it sells out. KFC’s Summer Icon “Red Hot Chicken” Returns With New “Green Hot Wing” KFC Japan will release “Red Hot Chicken” and “Green Hot Wing” for a limited time at KFC stores nationwide starting Wednesday, July 8, 2026. Alongside the long-beloved summer spicy chicken, this year adds an addictive newcomer flavored with the fresh aroma and heat of jalapeño, letting fans enjoy two kinds of “hot” this season. Two Distinct Levels of Heat Red Hot Chicken Loved as a “KFC summer

Key Takeaways：Nakau is rolling out the “Unagi Gokaimori” — a whole eel’s worth (three fillets) piled over a big bowl of rice — for 2,280 yen from July 8, 2026, just ahead of the Day of the Ox. The eel is slow-grilled, steamed to cut excess fat, then glazed and grilled three times for a crisp-outside, fluffy-inside kabayaki, served with Nakau’s original Kyoto-style sansho pepper. It’s a limited-time treat at 447 stores, with takeout available. Nakau Launches the Limited-Time “Unagi Gokaimori” Nakau (Nakau Co., Ltd. / Zensho Holdings), the well-known chain serving rice bowls and Kyoto-style udon, will release a lavish new dish, the “Unagi Gokaimori” (2,280 yen incl. tax), from 11:00 AM on Wednesday, July 8, 2026, for a limited time. Ahead of the Day of the Ox (July 26), this dish answers customers’ wish to savor eel to their heart’s content. A Whole Eel (Three Fillets) Piled High

Key Takeaways：Bamiyan’s ‘Summer Cold Noodle Fest’ runs July 2 to September 9, 2026, at all locations, headlined by a chilled version of its 4.2-million-serving Mala Tang. The lineup adds cold dan dan noodles, yurin karaage cold noodles, and shrimp Hiyashi Chuka, plus seasonal mango and white peach desserts — a full spread of ways to beat the heat. Four Chilled Noodles Arrive at Bamiyan: The ‘Summer Cold Noodle Fest’ Bamiyan, the Chinese restaurant chain operated by Skylark Restaurants Co., Ltd., launches a lineup of summer-ready chilled noodles from Thursday, July 2, 2026, including a cold version of its popular “Mala Tang.” Called the ‘Summer Cold Noodle Fest’ (夏の涼麺づくし), the fair brings together a variety of refreshing dishes to whet your appetite in the heat. Fair Overview Stores: All Bamiyan locations Period: Thursday, July 2 – Wednesday, September 9, 2026 *Dates are tentative and may end without notice Three Highlights 1.