Eat for Less

Key Takeaways: Zetteria’s Hawaiian Fair brings four tropical burgers to 268 stores nationwide from July 15, 2026, led by a Loco Moco Cheeseburger with soft-boiled-style egg and four-cheese sauce. Prices run 580 to 620 yen including tax, and the fair ends in early August or once supplies run out. Zetteria Hawaiian Fair Overview Zetteria, the burger chain operated by Burger One Co., Ltd. under Zensho Holdings, will launch its limited-time Hawaiian Fair on Wednesday, July 15, 2026. Timed for the height of summer, the fair features four new burgers with a tropical twist, including one that recreates Hawaii’s classic comfort dish loco moco in burger form, and others that pair grilled pineapple’s sweetness with savory grilled meat. The Four New Burgers Loco Moco Cheeseburger (580 yen, tax included) A 100% beef patty topped with a soft-boiled-style egg and rich loco moco sauce, finished with a melty cheese sauce blending four […]

Key Takeaways: Sushiro’s first tie-up with Sapporo TV’s “Dosanko Weekend” brings three wild Hokkaido cherry salmon items to Hokkaido restaurants from July 8, 2026, starting at 200 yen. Each item runs only until its planned quantity sells out — 8,100 servings for the chanchan-yaki style nigiri. All three are dine-in only, and takeout shops are excluded. Akindo Sushiro Co., Ltd. (part of FOOD & LIFE COMPANIES), operator of the conveyor-belt sushi chain Sushiro, has launched its first-ever collaboration with Sapporo TV’s information program “Dosanko Weekend.” Three items featuring wild cherry salmon (sakura masu) from Hokkaido — including a Sushiro-style take on the local dish “chanchan-yaki” — go on sale at Sushiro restaurants in Hokkaido from Wednesday, July 8, 2026. About the Collaboration One of Sushiro’s five promises is to “create restaurants loved by the local community,” and this tie-up was born from a desire to delight customers in Hokkaido. “Dosanko

Key Takeaways: Matsuya’s Shogayaki Teishoku joins the regular menu at 10:00 a.m. on July 7, 2026, priced at 850 yen for the set meal and 790 yen a la carte. Shareholder benefit vouchers work on all sizes except Double, and takeout is available with miso soup charged separately. Some locations are excluded. Matsuya’s Shogayaki Teishoku Finally Returns to the Regular Menu Matsuya Foods has announced that its gyudon, curry, and teishoku chain Matsuya will launch the Shogayaki Teishoku (ginger pork set meal) from 10:00 a.m. on Tuesday, July 7, 2026. Answering long-standing requests from customers, the fan-favorite dish is making its much-awaited comeback as a permanent regular menu item. The dish returns as part of Matsuya’s pork loin series, known for its fine-textured, tender meat and the sweetness of the fat that spreads with every bite. The pork is seared quickly on a hot iron griddle to lock in its

Key Takeaways: Hama Sushi puts Hokkaido Funka Bay boiled scallop on the menu at 110 yen including tax from Tuesday, July 7, 2026, at roughly 677 stores nationwide. Ark shell himo gunkan and whole squid join it at 176 yen each. All three run while supplies last, and prices may differ at some stores. Hokkaido Funka Bay Boiled Scallop for Just 100 Yen (110 Yen Tax Included) Hama Sushi, the popular conveyor-belt sushi chain operated under Zensho Holdings, will launch limited-time menu items at stores nationwide starting Tuesday, July 7, 2026. The headliner is the Boiled Scallop landed at Funka Bay, Hokkaido, priced at just 100 yen (110 yen tax included). Raised in Funka Bay — a volcanic region of Hokkaido surrounded by rich nature — these scallops are known for their tender, juicy texture and natural sweetness. Limited-Time Menu Lineup Hokkaido Funka Bay Boiled Scallop (100 yen / 110

Key Takeaways: Matsuya’s official shop on STOREE SAISON opens Monday, July 6, 2026, with a launch sale cutting signature sets by 52–56%: 30 servings of premium gyu-meshi topping drop from 15,000 yen to 7,200 yen. Every item can be paid for entirely with never-expiring Eikyu Fumetsu points. The end date is undecided and stock is limited. Matsuya Foods Teams Up with Credit Saison on STOREE SAISON On July 3, 2026, Matsuya Foods Holdings announced that it will open an official Matsuya shop on “STOREE SAISON,” a story-driven comprehensive online shopping site operated by Credit Saison. The shop opens on Monday, July 6, 2026. Credit Saison boasts a base of approximately 25 million cardholders. By opening a store on its platform, Matsuya can reach an entirely new customer segment centered on Saison cardholders—distinct from its existing e-commerce audience. Enjoy Matsuya’s Flavors with “Eikyu Fumetsu” Points The official Matsuya shop on STOREE

Key Takeaways: From July 17 to 26, 2026, 49 MOS Burger stores across Hokkaido switch every fresh-tomato menu item to Hokkaido-grown tomatoes, sourced from four contract farms in the ninth run of this initiative. Two region-exclusive burgers, the Tobikiri Extra Tomato MOS Vegetable Cheeseburger and the Tobikiri Extra Tomato Chili Burger, sell at 920 yen each and end once the tomatoes sell out. MOS Burger Launches the ‘Hokkaido Tomato Festival’ Across Hokkaido MOS Food Services, Inc. (President: Eisuke Nakamura; HQ: Shinagawa, Tokyo), operator of MOS Burger, will hold the ‘Hokkaido Tomato Festival’ for 10 days from Friday, July 17 to Sunday, July 26, 2026, timed to “Hokkaido Minna no Hi” (Hokkaido Everyone’s Day) on July 17. The event runs at 49 MOS Burger stores across Hokkaido (all stores except special locations). During the period, every menu item made with fresh tomatoes will use Hokkaido-grown tomatoes, alongside region- and period-limited products.

Key Takeaways: Asahi Super Dry in a medium bottle drops from 490 yen to 420 yen at Matsuya from July 7 through September 28, 2026, or 400 yen when you order through the official app. Dine-in only, served between 11:00 and 22:00, with takeout and shareholder coupons excluded. Matsuya’s “Summer Beer Fair” Is Back for Another Year! Matsuya (Matsuya Foods Holdings Co., Ltd.), the Japanese chain famous for its gyudon beef bowls, curry, and set meals, will hold its annual “Summer Beer Fair” from 11:00 on Tuesday, July 7, 2026 through 22:00 on Monday, September 28, 2026. Built around the slogan “#Delicious just isn’t enough,” this popular promotion lets you enjoy an after-work drink at Matsuya once again. Ice-Cold Beer at Up to 90 Yen Off The highlight is the Asahi Super Dry (medium bottle), available for dine-in only. Normally priced at 490 yen, it will be offered for 420

Key Takeaways: From July 3 to August 30, 2026, Starbucks Café ＆ Art Gallery Yanaka Gotenzaka in Nishi-Nippori is showing 26 new works by 13 emerging artists selected by the art platform ArtSticker. All of the art inside the store has been refreshed for this second exhibition, and visitors can buy pieces through ArtSticker. The store opens 8:00–21:00. A Space Where Coffee and Art Merge Hosts Its Second Exhibition Starbucks Coffee Japan will hold its second exhibition since opening at Starbucks Café ＆ Art Gallery Yanaka Gotenzaka, the store fusing coffee and art that opened in Nippori, Tokyo in March 2026. Titled “ArtSticker SELECTION at Starbucks Café ＆ Art Gallery Yanaka Gotenzaka,” the exhibition runs from Friday, July 3 to Sunday, August 30, 2026. The exhibition features works by 13 emerging artists drawing attention both in Japan and abroad, selected by ArtSticker, the art platform operated by The Chain Museum.

Key Takeaways: Burger King Japan adds two Big Mouth Dirty burgers on July 3, 2026, each ¥1,490 on its own or ¥1,790 as a set. The new Special Garlic Mayo Sauce is layered twice, above and below the fillings, so it spills out with every bite. A Chocolate & Brownie Sundae joins at ¥490 for a limited time. Operated by BK Japan Co., Ltd., Burger King® will launch two new burgers on Friday, July 3, 2026, as the “Dirty” addition to its hugely popular Big Mouth series: the Double Beef & Hash Big Mouth Dirty and the Beef & Chicken Big Mouth Dirty. Both feature the punchy new Special Garlic Mayo Sauce oozing out of flame-grilled 100% beef patties layered with rich cheese, available for a limited time. The New “Special Garlic Mayo Sauce” The star of these burgers, the newly developed Special Garlic Mayo Sauce, combines the bold savoriness

Key Takeaways: KFC Japan brings back Red Hot Chicken and adds Green Hot Wing at stores nationwide from July 8, 2026, both in limited quantities. Red Hot Chicken is 340 yen, the jalapeño-garlic Green Hot Wing 280 yen, and a Two Hot Set 940 yen. Calbee collaboration chips follow on July 6 at convenience stores, each pack carrying a 30-yen KFC coupon. KFC’s Summer Icon “Red Hot Chicken” Returns With New “Green Hot Wing” KFC Japan will release “Red Hot Chicken” and “Green Hot Wing” for a limited time at KFC stores nationwide starting Wednesday, July 8, 2026. Alongside the long-beloved summer spicy chicken, this year adds an addictive newcomer flavored with the fresh aroma and heat of jalapeño, letting fans enjoy two kinds of “hot” this season. Two Distinct Levels of Heat Red Hot Chicken Loved as a “KFC summer tradition,” this spicy chicken blends red pepper, white pepper,