Eat for Less

Key Takeaways：Hanamaru Udon is running an Early Summer Coupon Festival from May 12 to June 10, 2026, offering two app coupons worth 100 yen off any cold udon. The deal works for dine-in and takeout at most nationwide locations, covering popular picks like Sesame Tantan Zaru and Bukkake varieties. Hanamaru Udon Announces Early Summer Coupon Festival Hanamaru Co., Ltd. (Headquarters: Takamatsu City, Kagawa Prefecture; President: Yoshihiro Maeda), operator of the Sanuki udon chain Hanamaru Udon, has announced the launch of the Early Summer Coupon Festival via its official app from May 12 (Tuesday) to June 10 (Wednesday), 2026. The campaign offers a special app coupon for 100 yen off cold udon, perfect for the warming season ahead. Campaign Overview Coupon Details As temperatures rise and customers crave refreshing cold dishes, Hanamaru wants to express gratitude to loyal customers by making cold udon more accessible. The campaign distributes two coupons offering […]

Key Takeaways：Domino’s Japan is running a 14-day ‘Motivation Charge Set’ from May 11–24, 2026, throwing in a free 250ml Red Bull when you grab any pizza plus two sides. Delivery starts at 2,099 yen (coupon 328204) and takeout from 1,699 yen (coupon 782679) — a handy post-Golden Week pick-me-up. Domino’s Pizza Japan Launches “Motivation Charge Set” for 14 Days Only Domino’s Pizza Japan announces the limited-time launch of the “Motivation Charge Set!” running from Monday, May 11 through Sunday, May 24, 2026. To help blast away post-Golden Week fatigue, customers who order the popular value set featuring one pizza plus two side menu items will receive a complimentary 250ml can of Red Bull Energy Drink. Flip the Motivation Switch After the Holidays After Golden Week ends, many people feel “unmotivated” or find it “hard to get back into the work or school routine.” For this exact moment — when you

Key Takeaways：Hama Sushi kicks off its Nippon Umaneta Festival on May 12, 2026 at around 666 stores nationwide, featuring premium seasonal seafood like Hokkaido fatty herring and Toyama white shrimp tempura nigiri starting at just 100 yen. A parallel X giveaway runs May 11–13, offering 3,000 yen vouchers to 80 winners. Hama Sushi’s Nippon Umaneta Festival Opens at 666 Stores Nationwide Hama Sushi, the 100-yen sushi chain operated under Zensho Holdings, will launch its Nippon Umaneta Festival at locations across Japan starting Tuesday, May 12, 2026. The fair showcases premium seasonal ingredients from across Japan, including fatty herring landed at Nemuro, Hokkaido, and luxurious tempura nigiri featuring Toyama-grown white shrimp, starting at just 100 yen (110 yen tax included). Featured Items at 100 Yen (110 Yen Tax Included) Hokkaido-Landed Vinegar-Cured Herring – Rich, fatty herring caught at Nemuro and lightly cured in vinegar Domestic Vegetable & White Shrimp Tempura Nigiri

Key Takeaways：Starbucks Japan drops two strawberry drinks on May 11, 2026: a chunky Strawberry Milk and a Strawberry Chocolate Frappuccino. The same day brings an ohora gel nail collab with three Starbucks-inspired designs sold online. Two New Strawberry Beverages from Starbucks Japan Starbucks Coffee Japan will launch two new strawberry beverages nationwide starting Monday, May 11, 2026. One highlights chunky strawberry pulp, while the other combines strawberry with crunchy chocolate chips, offering two distinct ways to enjoy strawberry season. ‘Chunky Strawberry Milk’ (Gorotto Ichigo Milk) An evolution of last year’s popular ‘THE Ichigo Milk’, now enhanced with generous strawberry pulp. The fluffy blended milk creates a striking two-layer contrast with the strawberry, transforming into a soft pink when stirred. The chunky strawberry texture remains enjoyable down to the last sip. Size: Tall only Takeout: 609 yen (tax incl.) Dine-in: 620 yen (tax incl.) ‘Strawberry Chocolate Frappuccino®’ Sweet-tart strawberry layered with

Key Takeaways：COCO’S Japan brings back its annual Choco-Mint Party Fair on May 14, 2026, with six chocolate-mint desserts, a takeout-friendly frappe, and the upgraded Super Suu-Suu Sauce 2.0 for an even stronger cooling kick. Running through late June at 504 stores nationwide, it’s a solid pick for mint lovers wanting something cold before summer hits. COCO’S Kicks Off Choco-Mint Party Fair on May 14, 2026 COCO’S Japan, a family restaurant chain operated under Zensho Holdings, will launch its annual Choco-Mint Party Fair on Thursday, May 14, 2026. This year features an upgraded Super Suu-Suu Sauce 2.0 alongside six refreshing chocolate-mint desserts and a frappe perfect for early summer. Event Overview Start date: Thursday, May 14, 2026 End date: Late June 2026 Locations: 504 stores nationwide (as of May 8; airport stores excluded) Takeout: Only the Choco-Mint Party Frappe is available for takeout Product Lineup Choco-Mint Party Parfait: 1,090 yen (1,199

Key Takeaways：Burger King Japan brings back its hit Mushroom series with a premium twist: the Mushroom Ugly Burger featuring four kinds of mushrooms and labor-intensive 4-Cheese Craft Buns. Available nationwide from May 8 to 17, 2026, with a single priced at 1,090 yen and a 100-winner keychain giveaway via the official app. Burger King® Hit Mushroom Series Returns with New Premium Edition BK Japan Co., Ltd. will launch the Mushroom Ugly Burger® as a limited-time offering at Burger King® locations nationwide from Friday, May 8 through Sunday, May 17, 2026. This newest entry in the wildly popular Mushroom series combines four varieties of mushrooms with the signature 4-Cheese Craft Buns used in the beloved Ugly Burger lineup, creating a hearty and authentic burger experience. The Painstakingly Crafted 4-Cheese Craft Buns The 4-Cheese Craft Buns used in the Mushroom Ugly Burger® are the result of extensive development and refinement. The pre-fermentation

Key Takeaways：Zetteria’s Asian Sweets & Snack Fair runs from May 13, 2026 through mid-July at 269 stores, featuring almond and mango treats plus popcorn shrimp. Prices start at 240 yen, with the Almond Mango Parfait Shake (420 yen) as the headliner. Zetteria Brings Early Summer Asian Sweets to Japan Zetteria, the burger chain operated by Burger One Co., Ltd. (a subsidiary of Zensho Holdings), will hold its limited-time Asian Sweets & Snack Fair starting Wednesday, May 13, 2026. The fair features four Asian-inspired sweets and snacks centered on almond and mango, perfect for the early summer season. New Menu Lineup Almond Mango Parfait Shake (420 yen) An almond-flavored shake topped with mango sauce, smooth whipped cream, and yellow star-shaped nata de coco. The gentle sweetness of almond pairs beautifully with the tropical, rich mango sauce, creating a refreshing parfait shake. Almond Shake (S 240 yen / M 320 yen) A

Key Takeaways：Yoshinoya rolls out its new ‘Premium Gyu-Ju’ beef bowl on May 7, 2026, featuring marbled domestic Japanese beef grilled slice by slice in sukiyaki sauce. A limited ‘Gyu-Hokke Set’ pairs simmered beef with grilled hokke mackerel for diners who want both fish and meat in one meal. Yoshinoya Unveils Luxurious New ‘Premium Gyu-Ju’ Beef Bowl Yoshinoya Co., Ltd. (President: Tetsuya Naruse) launched its new product ‘Premium Gyu-Ju’ (Zeppin Gyu-Ju) on Thursday, May 7, 2026, at 11:00 AM, allowing customers to fully savor the rich flavor of beef. Simultaneously, the limited-time ‘Gyu-Hokke Set’ debuts, offering both fish and beef in one meal — giving diners a versatile lineup to suit any mood or dining occasion. Crafted for Yoshinoya Beef Lovers The ‘Premium Gyu-Ju’ features carefully selected, well-marbled domestic Japanese beef, grilled one slice at a time and coated in Yoshinoya’s signature sukiyaki sauce. It is paired with sweet long green

Key Takeaways：Shabu-Yo’s Early Summer Beef Tongue Fair returns May 14, 2026 with a lemon-themed twist, a new Setouchi Salt Lemon Sauce, and a freshly developed Oxtail Broth. The all-you-can-eat beef tongue buffet starts at 3,199 yen (weekday lunch until 4 PM) and runs through mid-July at all locations. Shabu-Yo’s “Early Summer Beef Tongue Fair” Returns in 2026 Skylark Holdings’ popular shabu-shabu buffet chain Shabu-Yo will hold its limited-time “Early Summer Beef Tongue Fair” at all locations from Thursday, May 14, 2026. Last year’s edition served approximately 6.71 million plates, with social media flooded with requests to bring it back, making it one of Shabu-Yo’s most beloved campaigns. Three Key Highlights of This Year’s Fair 1. All-You-Can-Eat Beef Tongue Returns with a Refreshing Lemon Theme The renowned beef tongue buffet, famous for its unique texture and rich umami, returns with a lemon-centered menu perfect for early summer. Carefully selected beef tongue

Key Takeaways：Matsuya, Matsunoya, and Sushimatsu are giving away free Kobito-Dukan pouches with kids’ meals from May 12, 2026. Six exclusive designs are randomly distributed while supplies last, plus an SNS campaign offers a giant plush and 5,000 Matsuya Points. Matsuya Foods x Kobito-Dukan Collaboration Returns Matsuya Foods Holdings will launch the second installment of its collaboration with the popular children’s book series Kobito-Dukan (by Toshitaka Nabata, published by Rokurinsha) starting 10:00 AM on Tuesday, May 12, 2026. The campaign runs at all Matsuya beef bowl restaurants, Matsunoya tonkatsu shops, and Sushimatsu sushi specialty stores nationwide. Kobito-Dukan celebrates its 20th anniversary in 2026, with cumulative sales exceeding 3.2 million copies and 444 unique kobito creatures introduced across 13 volumes. Campaign Overview Period Matsuya & Matsunoya: May 12 (Tue) 10:00 to June 30 (Tue) 9:59, 2026 Sushimatsu: May 12 (Tue) 11:00 to June 29 (Mon) closing, 2026 Participating Stores All Matsuya, Matsunoya,