Eat for Less

Key Takeaways: Nakau’s Unagi Gokaimori goes on sale at 2,280 yen including tax from 11:00 AM on Wednesday, July 8, 2026, at a planned 447 stores. Each bowl carries a whole eel’s worth — three fillets — slow-grilled, steamed, then glazed and grilled three times over. Takeout is available, and it lands ahead of the Day of the Ox on July 26. Nakau Launches the Limited-Time “Unagi Gokaimori” Nakau (Nakau Co., Ltd. / Zensho Holdings), the well-known chain serving rice bowls and Kyoto-style udon, will release a lavish new dish, the “Unagi Gokaimori” (2,280 yen incl. tax), from 11:00 AM on Wednesday, July 8, 2026, for a limited time. Ahead of the Day of the Ox (July 26), this dish answers customers’ wish to savor eel to their heart’s content. A Whole Eel (Three Fillets) Piled High The “Unagi Gokaimori” uses a whole eel’s worth (three fillets), making it a […]

Key Takeaways: Bamiyan’s chilled noodle lineup runs July 2 through September 9, 2026 at all locations, led by a cold take on its Mala Tang at 1,099 yen including tax. Three other new bowls join it, from yurin karaage cold noodles to rich cold dan dan, alongside apple mango and white peach desserts. Four Chilled Noodles Arrive at Bamiyan: The ‘Summer Cold Noodle Fest’ Bamiyan, the Chinese restaurant chain operated by Skylark Restaurants Co., Ltd., launches a lineup of summer-ready chilled noodles from Thursday, July 2, 2026, including a cold version of its popular “Mala Tang.” Called the ‘Summer Cold Noodle Fest’ (夏の涼麺づくし), the fair brings together a variety of refreshing dishes to whet your appetite in the heat. Fair Overview Stores: All Bamiyan locations Period: Thursday, July 2 – Wednesday, September 9, 2026 *Dates are tentative and may end without notice Three Highlights 1. A chilled new take on

Key Takeaways: On Thursday, July 2, 2026 only, every udon on the menu at 43 Hanamaru Udon stores is made with freshly harvested Kagawa ‘Sanuki no Yume 2023’ wheat, at regular menu prices. Participating locations span Kagawa, Kochi, Okayama, Shizuoka, Tokyo and Chiba, up from 25 stores last year, and each serves only while the new-wheat noodles last. Hanamaru Co., Ltd. (headquartered in Takamatsu, Kagawa Prefecture; President: Yoshihiro Maeda), operator of the Sanuki udon chain “Hanamaru Udon,” will serve a special udon made with freshly harvested new-crop wheat of Kagawa-grown “Sanuki no Yume 2023” flour to mark “Udon Day” on July 2. The offering runs at 43 participating stores nationwide, for one day only on Thursday, July 2, 2026, in limited quantities. What is the “#Shinmugi Harvest Festival” July 2, “Udon Day,” traces back to a warm long-standing custom in Kagawa in which farmers who had finished the wheat harvest

Key Takeaways: Sushiro’s Once-a-Year Premium Tuna Festival ran July 3–20, 2026 at stores nationwide and has now ended. It was built on tuna selected with Shizuoka wholesaler Yashima Suisan. Select Wild Bluefin Lean started at 260 yen, and every item was served on aka-shari. Grilled Wild Nodoguro joined the lineup from July 15 at 110 yen and up. Check Sushiro’s official site for the next fair. Sushiro’s Signature Tuna Returns for a Long-Awaited Fair Akindo Sushiro Co., Ltd. (FOOD & LIFE COMPANIES), operator of the conveyor-belt sushi chain Sushiro, held its ‘Once-a-Year Premium Tuna Festival‘ at Sushiro locations across Japan from Friday, July 3, 2026 through Monday (holiday), July 20, 2026. This fair has already ended—please check Sushiro’s official website for the next one. For this fair, Sushiro has teamed up with the Shizuoka tuna wholesaler “Yashima Suisan” to offer a lineup of carefully selected tuna. Yashima Suisan also supplies

Key Takeaways: From Wednesday, July 8, 2026, buying any ZETTERIA Burger Party Wakuwaku Set gets you one of six original acrylic carabiners at random. Sets start at 490 yen with small fries and a small drink, or add 450 yen to any burger. Available at 269 stores from 10:30 a.m. until early September, while supplies last. ZETTERIA Teams Up With Narumiya Characters ZETTERIA, the hamburger chain operated by Burger One (a company under Zensho Holdings), will launch a limited-time collaboration with “Narumiya Characters” from Narumiya International starting Wednesday, July 8, 2026. The “ZETTERIA Burger Party Wakuwaku Set” is designed for everyone from kids to adults, and purchasing an eligible set earns you one original acrylic carabiner, given out at random. Six Original Acrylic Carabiner Designs Each carabiner features popular characters from beloved early-2000s junior kids’ clothing brands, drawn in brand-new illustrations wearing the ZETTERIA uniform. Along with these exclusive designs,

Key Takeaways: From July 16 to August 31, 2026, CoCo Ichibanya stores nationwide serve the Movie Chiikawa Island Curry at 1,210 yen including tax, and each order comes with one of four random stickers. Collaboration drink sets add spoon-rest figures, while receipts totaling 1,000 yen or more enter a sweepstakes for curry plates or meal vouchers. Ichibanya Co., Ltd., which operates the curry chain Curry House CoCo Ichibanya, will hold a collaboration campaign titled “CoCo Ichi x Movie Chiikawa Curry Grand Strategy” at CoCo Ichibanya locations nationwide from Thursday, July 16, 2026, tied in with “Movie Chiikawa: The Secret of Mermaid Island” opening on Friday, July 24, 2026. Order the featured collaboration menu items to receive original stickers or figures on the spot, with additional receipt sweepstakes and social media tie-ins offering plenty of limited-edition original goods. “Curry Grand Strategy” Overview Campaign period: Thursday, July 16, 2026, 11:00 – Monday,

Key Takeaways: The Tamagotchi × MOS BURGER “2026 Summer Lucky Bag” costs 5,000 yen and includes 5,000 yen in meal vouchers (ten 500-yen tickets) valid August 3 through October 31, 2026, plus four exclusive goods. Online reservations run from 3:00 PM on July 1 to July 30, with a limit of five per person while supplies last. MOS BURGER Teams Up with Tamagotchi for the “2026 Summer Lucky Bag” MOS FOOD SERVICES, INC., the company behind MOS BURGER, is collaborating with BANDAI’s beloved character Tamagotchi on the “2026 Summer Lucky Bag” (5,000 yen, tax included). Limited-quantity online special reservations will be accepted from 3:00 PM on Wednesday, July 1, 2026 through Thursday, July 30, 2026. Reserved items can be picked up starting Monday, August 3, 2026 at MOS BURGER stores nationwide (excluding some locations). Tamagotchi celebrates its 30th anniversary this November. After the Tamagotchi-themed gift in last spring’s MOS Wai

Key Takeaways: From July 1 to August 31, 2026, Gyoza no Ohsho pairs Cold Noodles or Spicy! Cold Noodles with gyoza for 20 yen off the combined a-la-carte price. Through July 31, a medium Super Dry draft beer with six gyoza takes 50 yen off, and the beer alone is 30 yen off. Some stores are excluded. Osho Food Service Co., Ltd. (headquartered in Kyoto; President: Naoto Watanabe), which operates the Chinese restaurant chain Gyoza no Ohsho, will roll out a series of “chilled meets sizzling” combo deals perfect for the hot season starting Wednesday, July 1, 2026. Two campaigns pairing refreshing cold noodles with juicy gyoza, and ice-cold draft beer with gyoza, let customers enjoy the ultimate summer combinations at discounted prices. Campaign 1: Cold Noodle Combo with 20 Yen Off (Tax Included) From Wednesday, July 1 to Monday, August 31, 2026, the combo of “Cold Noodles” or “Spicy!

Key Takeaways: Yoshinoya’s 2026 Ochugen sets pair the online-exclusive Arita-yaki ‘Kinmoji Donburi’ with frozen gyudon filling, on sale until 10:00 a.m. on August 19. Every eligible item ships free with a thank-you card, and an early-bird 500-yen coupon is available at the official shop and major e-commerce mall stores. The bowl matches the size used to serve gyudon in Yoshinoya restaurants. Yoshinoya Official Online Shop Begins 2026 Ochugen Gift Sales Yoshinoya Co., Ltd. has begun selling Ochugen (mid-year) gift sets featuring the Arita-yaki ‘Kinmoji Donburi’ bowl through the Yoshinoya Official Online Shop and various e-commerce mall stores, from June 26, 2026 (today) until 10:00 a.m. on Wednesday, August 19. All eligible items come with free shipping and a thank-you card, and an early-bird 500-yen discount coupon is also being distributed. As the summer holiday season approaches, why not send frozen gyudon (beef bowl) filling—handy for easing the burden of meal