Japanese gyudon chain Yoshinoya has announced its first-ever collaboration with the smartphone location-based RPG Dragon Quest Walk, the ‘Adventurer Support Campaign,’ running from July 2 (Thu) at 10:00 to August 26 (Wed) at 20:00, 2026, at Yoshinoya locations across Japan. With sets that include original figures and an app-point campaign offering limited-edition goods, it’s a must-see for both Dragon Quest fans and gyudon lovers.
Campaign Overview
- Name: Yoshinoya × Dragon Quest Walk ‘Adventurer Support Campaign’
- Period: July 2 (Thu) 10:00 – August 26 (Wed) 20:00, 2026
- Locations: Yoshinoya stores nationwide (some stores are excluded or may have different prices)
Alongside collab sets that come with an original figure, the campaign features app-point exchanges for limited goods, original-design takeout containers and bags, and collab products sold through the official online shop.
The ‘Dragon Quest Walk Set’ with an Original Figure
During the campaign, purchasing the designated ‘Dragon Quest Walk Set’ comes with one randomly selected original figure. The set includes a beef bowl (any size), a mini salad, and an original figure.
Wave 1 (July 2, 10:00 – July 15, 20:00)
- Yoshinoya Suramichi
- Donburi Slime A
- Man-Eating Pickled Ginger Box
- Tsuyudaku Slime
Wave 2 (July 16, 10:00 – July 29, 20:00)
- Suramichi Yoshinoya Ver.
- Donburi Slime B
- Donburi King
- Yoshinoya Collab Sign
Wave 1 offers four types, and Waves 1 and 2 feature different designs—you won’t know which figure you got until you open it. Note that the ‘Dragon Quest Walk Set’ is available for dine-in only (takeout and delivery excluded), is limited in daily quantity, and is restricted to one per customer per visit. Sales end once the collab figures run out.
Earn Yoshinoya App Points for Limited-Edition Goods
By showing the dedicated barcode in the official Yoshinoya app when paying at participating stores, you earn 1 point for every 500 yen (tax included) spent (reflected within 4 days including the purchase date). Points can be exchanged for the following limited goods:
- 8 points: Original figure (choose 1 of 8 types)
- 30 points: Teacup
- 40 points: Rice bowl (choose 1 of 2 types)
- 45 points: Man-Eating Pickled Ginger Box tissue case
- 70 points: Metallic Monsters Gallery Yoshinoya Suramichi & Sign Set
All goods are made to order, and each item can be exchanged any number of times. Points accrue from July 2, 10:00 to August 26, 20:00, and the exchange deadline is September 4 (Fri) at 24:00.
Takeout Goes Dragon Quest, Too
During the collab, takeout of eligible items uses original-design containers and bags. With a special design that blends Yoshinoya’s beef bowl and the world of Dragon Quest Walk, you can enjoy the collab mood at home as well. Quantities are limited and available while supplies last.
Collab Products at the Official Online Shop
Starting July 2 at 10:00, the official Yoshinoya online shop will sell a limited-quantity ‘Dragon Quest Walk Collab Set’ featuring one melamine collab bowl and two bags of frozen beef bowl filling (120g). It lets customers who can’t visit a store enjoy the collaboration too (sales end once the planned quantity is reached).
Social Media Campaign & Collab PV
From July 2 at 8:00, the official Dragon Quest Walk X and Yoshinoya X accounts will hold a follow & quote-post campaign. Among those who quote-post the target post with ‘#吉野家ドラクエウォーク,’ 100 people will be selected by lottery to receive an original collab T-shirt. A collab PV is also available on the official YouTube channel.
Dragon Quest Walk is a location-based RPG that lets you experience the world of the national RPG series Dragon Quest—celebrating its 40th anniversary this year—in the real world. Beloved by many users since its launch in September 2019, it remains a hugely popular title. This summer, savor a beef bowl while soaking up that adventuring spirit at this limited-time collaboration.