Matsuya Foods’ ‘MATSUYA PASS’ Returns This July
Matsuya Foods Holdings Co., Ltd. (headquarters: Musashino City, Tokyo; President: Kazutoshi Kawarabuki) will begin the early sale of its popular subscription pass ‘MATSUYA PASS’ at restaurants nationwide from 10:00 AM on Friday, June 26, 2026. After proving a hit in March, the service makes a comeback as the company celebrates its 60th anniversary. Under the slogan “We want to be everyone’s dining table,” it aims to make daily meals more casual and more affordable.
What Is the ‘MATSUYA PASS’? Unlimited Discounts, As Many Times As You Like
With the ‘MATSUYA PASS,’ you can enjoy unlimited discounts on popular standard menu items at Matsuya, Matsunoya, My Curry Shokudo and more for one full month, from Wednesday, July 1 to Friday, July 31, 2026. Whether for lunch, dinner, or a stop on the way home, the more you use it, the more your savings add up. It turns the daily question of “What should I eat today?” into the easy answer of “Let’s go to Matsuya Foods since I have the pass.”
Sale Overview and How to Buy
- Early sale begins: 10:00 AM, Friday, June 26, 2026 (while supplies last)
- Price: 200 yen (tax included)
- How to buy: At the in-store ticket machine or via Mobile Order
- Valid period: July 1 (Wed) 0:00 to July 31 (Fri) 23:59, 2026
The pass can be purchased at Matsuya, My Curry Shokudo, Matsuken Chinese Restaurant, Matsutaro, Steak-ya Matsu, and Steak Teishoku Matsugyu. To use it, simply hold the QR code over the in-store ticket machine (tablet), or scan the QR code through the Matsuya app and select your items. This time, the number of participating stores has expanded further, and the pass can now also be used via the Matsuya app.
Eligible Menu Items and Discounts
- Matsuya: 100 yen off standard set meals; 70 yen off standard gyumeshi, rice bowls, and curry
- Matsunoya: 100 yen off loin katsu set meals; 70 yen off loin katsu bowls and miso katsu bowls
- My Curry Shokudo: eligible items vary by store
- Matsuken Chinese Restaurant: 100 yen off set meals; 70 yen off fried rice
- Matsutaro: 100 yen off soy sauce ramen and salt ramen
- Steak-ya Matsu: 100 yen off juicy beef hamburg steak; 70 yen off kalbi bowl
- Steak Teishoku Matsugyu: 100 yen off beef hamburg set meal; 70 yen off Matsu kalbi bowl
The pass applies to all varieties and sizes of standard menu items (breakfast set meals excluded). It is valid for both dine-in and takeout, with no limit on the number of items purchased.
Important Notes
- Limited-time menu items and store-exclusive items are generally not eligible.
- The purchased pass is for personal use only; transfer or lending is prohibited.
- It cannot be combined with other discount coupons, shareholder benefit tickets, or meal service tickets.
- Signing the back of the card and showing it to staff when receiving your order are conditions of use.
- It cannot be used at certain stores, including highway service area locations, bento specialty shops, Narita Airport Terminal 3, and Haneda Innovation City.
In an era when choosing where to eat out can be a daily dilemma, the ‘MATSUYA PASS’—offering a month of savings for just 200 yen—is a must-have for anyone who visits Matsuya Foods regularly. Since sales end once stock runs out, early purchase is recommended.