Sushiro’s Signature Tuna Returns for a Long-Awaited Fair
Akindo Sushiro Co., Ltd. (FOOD & LIFE COMPANIES), operator of the conveyor-belt sushi chain Sushiro, will hold its ‘Once-a-Year Premium Tuna Festival‘ at Sushiro locations across Japan starting Friday, July 3, 2026. For this fair, Sushiro has teamed up with the Shizuoka tuna wholesaler “Yashima Suisan” to offer a lineup of carefully selected tuna to be savored to the fullest.
Yashima Suisan supplies tuna even to high-end sushi restaurants and is a renowned name that everyone in the tuna industry knows. This is a special once-a-year chance to enjoy tuna hand-picked by these professionals at Sushiro’s signature affordable prices.
Event Overview
- Fair name: Once-a-Year Premium Tuna Festival
- Period: Friday, July 3 – Monday (holiday), July 20, 2026
- Locations: Sushiro stores nationwide
- In cooperation with: Shizuoka tuna wholesaler “Yashima Suisan”
*Each item ends once its planned total quantity sells out.
*Prices vary by store.
*Takeout-only shops “Sushiro To Go” and “Kyotaru & Sushiro” are excluded.
Endorsed by Sushi Artisans: The Featured “Select Wild Bluefin Tuna Lean”
The standout dish this time is the “Select Wild Bluefin Tuna Lean (Akami)” (from 260 yen incl. tax), which lets you fully enjoy the sweetness and aroma of the lean cut from the king of tuna, the bluefin. Sushi artisans from famous restaurants tasted it themselves and praised its sweetness and umami—as well as its harmony with the aka-shari (red vinegared rice).
The three artisans who gave their seal of approval are: Kazuya Nomura of “Sushi Rakumi” in Gion, Akihiro Kurosugi of “Sushidokoro Kurosugi” in Kitashinchi, and Takao Kozuki of “Akatoshiro” in Kitashinchi. Come enjoy at Sushiro the very dish these artisans savored.
Main Lineup of the Tuna Festival
- Select Wild Bluefin Tuna Lean: from 260 yen (incl. tax)
- Select Thick-Cut Albacore Tuna: from 110 yen (soft texture and umami served in a generous “thick cut”)
- Select Wild Bluefin vs. Indian Tuna Tasting: from 1,280 yen (compare otoro, chutoro, and lean cuts of bluefin and Indian tuna)
- Select Wild Bluefin Tuna Nakaochi: from 260 yen
- Select Wild Bluefin Lean & Negitoro Hand Roll: from 360 yen (using seaweed from the Ariake Sea)
- Select Wild Bluefin Otoro: from 360 yen
- Select Wild Bluefin Chutoro: from 180 yen
- Select Wild Bigeye Tuna Lean: from 120 yen
- Select Bigeye Negi-Maguro Gunkan: from 120 yen
All Items on “Aka-Shari” Plus “Domestic Real Wasabi”
Throughout the fair, all items are served on aka-shari (red vinegared rice). Aka-shari uses red vinegar blended with specially aged sake lees; its restrained sweetness and crisp acidity elevate the flavor of each topping even further. We recommend going light on the soy sauce to savor the aka-shari itself.
In addition, “Domestic Real Wasabi” (from 50 yen incl. tax), a perfect match for tuna, is also available during the period. Its refreshing aroma and clean sharpness further bring out the umami of the carefully selected toppings.
“Grilled Wild Nodoguro, 2 Pieces” Joins from July 15
For a limited time from Wednesday, July 15 to Monday (holiday), July 20, 2026, nodoguro (blackthroat seaperch), known as a premium fish, arrives as “Grilled Wild Nodoguro, 2 Pieces” at the great value price of 110 yen (incl. tax) and up. Don’t miss the chance to enjoy the elegant umami and rich fattiness unique to wild nodoguro.
At the Once-a-Year Premium Tuna Festival, treat yourself to superb tuna approved even by the pros. Why not visit your nearest Sushiro?