From Wednesday, November 11, 2026 at 11:00 until Thursday, December 10 at 23:59 (Japan time), while stocks last.

Do I pay when I reserve?

No. There is no online payment; you pay at the store when you collect the bag between December 11 and 17.

How can I pay at the store?

Cash, Tully's Card, credit cards, e-money or QR code payments, depending on what each store accepts.

Up to 5 of each bag per person.

Do I need to be a member?

No. You don't need to join Club Tully's to reserve.

No. It's pickup only, and reservations from overseas aren't accepted.

Do I need ID to collect it?

Generally no, but you must bring a phone or tablet that can open the confirmation email. Screenshots and printouts aren't accepted.

What if I can't go during pickup week?

The reservation is cancelled automatically. Until December 10 you can change the store or cancel from the email link.

What can I get with a drink ticket?

One drink up to ¥520 including tax, in any size within that amount, for here or to go. Pay the difference for pricier drinks; no change is given. Up to 3 per transaction, valid until June 9, 2027.

Does the bag earn Tully's Points?

Yes, if you pay with a Tully's Card registered in the official app. Paper Beans Stamp Cards are not stamped.

Tully's Japan Happy Bag 2027: Contents and How to Reserve

Key takeawaysTully’s 2027 Happy Bag comes in two sizes: ¥5,500 with 6 drink tickets, a random sheep zodiac teddy and a quilted tote, or ¥10,000 with 15 tickets, a bottle, a blanket and four limited whole-bean coffees. Each ticket covers one drink up to ¥520 until June 9, 2027. Online reservations run November 11 to December 10, with payment and pickup in store December 11–17.

Tully’s · 2027 HAPPY BAG

Two lucky bags, both packed with drink tickets

Nov 11online reservations open at 11:00

¥5,500 bag6 drink tickets + a zodiac teddy

¥10,000 bag15 drink tickets + 4 limited coffees

Reserve by Dec 10until 23:59, while stocks last

Pick up Dec 11–17pay at the store you chose

Based on Tully’s official campaign page and official FAQ (as of November 11, 2026). Prices include tax.

Contents of the Tully's Coffee Japan 2027 Happy Bag ¥5,500: quilted tote bag, sheep zodiac teddy bears, royal milk tea pouch, coffee bean chocolate, single-serve coffee and drink tickets — Everything in the ¥5,500 bag. Image: Tully’s official campaign page.

Open Tully’s officialHappy Bag pageThe reservation button appears here from Nov 11, 11:00

The page is in Japanese only. Stores and phone lines do not take reservations.

Contents

The two bags at a glance
What’s in the ¥5,500 bag
What’s in the ¥10,000 bag
Are the drink tickets worth it?
How to reserve and pick up
Rules that catch people out
Which bag should you get?
FAQ

The two bags at a glance

Tully’s Coffee, one of Japan’s big café chains, sells a New Year lucky bag (fukubukuro) called the HAPPY BAG every winter. The 2027 in-store version comes in two sizes, at the same prices and ticket counts as last year. You reserve online, then pay and collect it at the store you picked between December 11 and 17. There is no delivery.

	¥5,500	¥10,000
Drink tickets	6 (up to ¥3,120)	15 (up to ¥7,800)
Bag	Limited quilted tote	Limited paper bag
Goods	Sheep zodiac mini teddy (1 of 3, random), drawstring pouch	Mobile bottle (1 of 3 colors, random), blanket
Food & coffee	Coffee bean chocolate, 5 royal milk tea bags, 5 single-serve coffees	5 single-serve coffees, 4 limited whole-bean coffees (140 g each)

If you use every ticket on a full ¥520 drink, what’s left is ¥2,380 (¥5,500 bag) or ¥2,200 (¥10,000 bag) for the goods and coffee.

Contents of the Tully's Coffee Japan 2027 Happy Bag ¥10,000: paper bag, four limited coffee bean bags, pink mobile bottle, grey blanket, single-serve coffee and drink tickets — Everything in the ¥10,000 bag. Image: Tully’s official campaign page.

What’s in the ¥5,500 bag

The star is a mini teddy dressed for 2027, the Year of the Sheep. There are three designs and you get one at random:

Sheep-horn headband: look closely at the sheep on its sweater for the Tully’s “T”.
Sheep costume: the horns are shaped like coffee beans.
Sheep-print pajamas: with little coffee mugs hidden in the pattern.

Three Tully's 2027 sheep zodiac mini teddies: one with a sheep-horn headband, one in a sheep costume, one in sheep-print pajamas — You get one of the three teddies; you can’t choose. Image: Tully’s official campaign page.

Inside of the limited quilted tote bag, with a pocket and a tumbler holder — **Limited tote**Padded quilting, inner pocket and tumbler holder. About 210 × 320 × 130 mm (excluding handles).

Pink royal milk tea drawstring pouch — **Drawstring pouch**Holds 5 tea bags of the blend Tully’s uses for its royal milk tea.

Tully's coffee bean chocolate pack and chocolates in a bowl — **Coffee bean chocolate**Brazilian yellow bourbon beans coated in milk chocolate.

Tully's single-serve coffee assortment box with five drip bags — **5 single-serve coffees**Drip bags: just add hot water. One is decaf.

What’s in the ¥10,000 bag

No teddy here. Instead you get practical goods and four coffees sold only in the Happy Bag.

Tully's mobile bottles in beige, pink and blue — **Mobile bottle**180 ml. One of three colors at random.

A woman wearing a grey blanket over her shoulders, fastened with a button — **Soft fluffy blanket**About 600 × 900 mm, with a button so you can wear it as a wrap.

The four limited coffees come as whole beans (140 g each), so you’ll need a grinder at home.

Four limited Tully's 2027 Happy Bag coffee bean bags: Colombia, Papua New Guinea, Brazil and Uganda — The four limited coffees. Image: Tully’s official campaign page.

Coffee	Tully’s tasting notes (summary)
Colombia Tolima	Orange-like acidity, caramel sweetness, light body
Papua New Guinea Eastern Highlands	Chocolate sweetness, smooth, a hint of fruit
Brazil Bau Red & Yellow Bourbon	Milk chocolate notes, balanced sweetness and body
Uganda	Tea-like and silky, with berry and melon sweetness

Are the drink tickets worth it?

Whether the bag pays off comes down to the tickets. Each one gets you one drink up to ¥520, for here or to go, in any size that fits within ¥520.

Maximum value if each ticket is used on a ¥520 drink. Cheaper drinks give no change.

Official ticket rules

Drinks over ¥520 are fine if you pay the difference
No change, no cash refunds
Up to 3 tickets per transaction
Customizations cost extra
Can’t be combined with set menus or discount tickets
Valid until June 9, 2027; some stores and items excluded

Pick a drink close to ¥520: size up within the limit so nothing goes to waste.
15 tickets = at least 5 visits: with a 3-ticket cap, plan on five or more trips. You have about six months, so two or three visits a month is enough.
Go with friends: paying for two or three drinks at once lets you use three tickets in one go.
No extensions: if your usual store closes for renovation, the expiry date still stands.

How to reserve and pick up

Reserve by Dec 10 at 23:59. You don’t choose a pickup day.

1Go to the reservation siteFrom the official page (button appears Nov 11, 11:00). Choose the bag, quantity and pickup store. No membership needed.
2Keep the confirmation emailNothing is charged online. The link in this email opens your pickup screen.
3Visit the store Dec 11–17Open the pickup screen, tap 「店舗で受け取る」 (pick up in store) and show it at the counter.
4PayCash, Tully’s Card, credit card, e-money or QR payments, depending on what that store accepts.
5Tap 「受け取りを完了する」Done when the screen shows 「受取済み」 (collected).

Pay with a Tully’s Card registered in the official app and the bag earns Tully’s Points. Paper Beans Stamp Cards don’t get a stamp, but the ¥1,000 ticket from a full 20-stamp card can go toward the price.

Rules that catch people out

Screenshot of Tully's official Happy Bag page, with red boxes on the notes that screenshots or just a name, email or reservation number are not accepted, and that missed pickups are cancelled — The reservation notes on the official page (red boxes added by us). Image: Tully’s official campaign page.

No screenshots or printouts: you must open the screen from the email link on your phone and tap through it at the counter. A name, email address or reservation number alone won’t work. No phone, no bag.
Booking on a computer? Use an email address you can open on your phone.
Gmail may be slow: Tully’s warns that Gmail addresses sometimes don’t receive the emails or get them very late. If it’s not in spam, book with a different address.
Miss Dec 17 and it’s cancelled: no late pickups.
Changes only until Dec 10: once pickup week starts you can’t change the bag, quantity or store, or cancel.
No returns or exchanges: except for defects. You can’t swap the teddy design or bottle color.
Up to 5 of each bag per person: stock is limited, and some stores sell on different dates or not at all.
Japan only: no reservations, pickups or shipping from overseas.

If your store is sold out, check back later: cancellations put stock back. Some stores with leftover bags also sell them over the counter from Dec 11.

Go to Tully’s officialHappy Bag pageLook for 「店舗販売のご予約」 (in-store reservations)

Which bag should you get?

Get the ¥5,500 bag if

You want the teddy or the tote
You visit Tully’s once or twice a month
Drip bags and tea bags suit you better than beans

Get the ¥10,000 bag if

You stop by Tully’s most weeks
You own a grinder and want to try the limited beans
You’ll use the bottle and blanket

Maybe skip it if

You rarely go to Tully’s (tickets will go unused)
You can’t get to the store Dec 11–17
You want to choose the teddy or bottle color

FAQ

Q. When can I reserve?: From Wednesday, November 11, 2026 at 11:00 until Thursday, December 10 at 23:59 (Japan time), while stocks last.
Q. Do I pay when I reserve?: No. There is no online payment; you pay at the store when you collect the bag between December 11 and 17.
Q. How can I pay at the store?: Cash, Tully’s Card, credit cards, e-money or QR code payments, depending on what each store accepts.
Q. How many can I buy?: Up to 5 of each bag per person.
Q. Do I need to be a member?: No. You don’t need to join Club Tully’s to reserve.
Q. Can it be delivered?: No. It’s pickup only, and reservations from overseas aren’t accepted.
Q. Do I need ID to collect it?: Generally no, but you must bring a phone or tablet that can open the confirmation email. Screenshots and printouts aren’t accepted.
Q. What if I can’t go during pickup week?: The reservation is cancelled automatically. Until December 10 you can change the store or cancel from the email link.
Q. What can I get with a drink ticket?: One drink up to ¥520 including tax, in any size within that amount, for here or to go. Pay the difference for pricier drinks; no change is given. Up to 3 per transaction, valid until June 9, 2027.
Q. Does the bag earn Tully’s Points?: Yes, if you pay with a Tully’s Card registered in the official app. Paper Beans Stamp Cards are not stamped.