Sukiya Introduces the New “Negi Shio Pork Tongue Bowl”
Japanese gyudon chain Sukiya will begin selling its new “Negi Shio Buta Tan Don” (Pork Tongue Bowl with Green Onion and Salt Sauce) from 9:00 AM on Tuesday, November 17, 2026. The bowl features sliced pork tongue and chopped green onion over rice, topped with a special umami salt sauce. Its tagline, “Sono shokkan ni, kokoro ga hazumu,” roughly translates to “A texture that makes your heart skip.” From the chewiness of the pork tongue and the crunch of the green onion to the flavor change offered by lemon juice on the side, it packs a variety of pleasures into a single bowl.
The new item is a menu addition at Sukiya, which is operated by Sukiya Co., Ltd. (Representative Director and President: Naoki Sasagawa; headquarters: Minato-ku, Tokyo). It was announced on November 13, 2026, by Zensho Holdings Co., Ltd. Three topping variations will launch at the same time: the Garlic Negi Shio Pork Tongue Bowl, the Ontama (soft-cooked egg) Negi Shio Pork Tongue Bowl, and the Yamakake (grated yam) Negi Shio Pork Tongue Bowl.
Launch Overview
- Launch date: From 9:00 AM on Tuesday, November 17, 2026
- Where: Planned for 1,978 Sukiya stores (as of November 13)
- End date: To be determined
- Lineup: Four bowls: Negi Shio Pork Tongue Bowl, Garlic Negi Shio Pork Tongue Bowl, Ontama Negi Shio Pork Tongue Bowl, and Yamakake Negi Shio Pork Tongue Bowl
- Price: From ¥780 for a regular size (tax included); prices differ at some stores
What Makes the Negi Shio Pork Tongue Bowl Special
Pork Tongue That Is Tender Yet Pleasantly Chewy
The star of the dish is sliced pork tongue. It is tender while still offering a satisfying bite, so you can enjoy its texture with every mouthful. As the tagline suggests, texture is the key selling point of this bowl.
A Special Umami Salt Sauce with Sesame Oil, Black Pepper and Garlic
The pork tongue is paired with a special umami salt sauce accented with sesame oil, black pepper, garlic and more. The aromatic sauce brings the pork tongue and rice together. Sukiya says it has created an “addictively delicious” flavor.
The Gentle Bite and Crunch of Chopped Green Onion
The chopped green onion adds a pleasant hint of sharpness and a crisp texture, serving as an accent to the whole bowl. The varied textures created by the pork tongue and green onion are another highlight of this dish.
Switch Up the Flavor with Special Lemon Juice on the Side
Another highlight is the special lemon juice served on the side. Start by enjoying the salt sauce as is. Partway through, add as much lemon juice as you like for a refreshing finish. The bowl is designed so you can enjoy a change in flavor as you eat.
Three Topping Variations Launch at the Same Time
Garlic Negi Shio Pork Tongue Bowl
This bowl is topped with soft, fluffy fried garlic that pairs perfectly with the pork tongue. It is a great choice for anyone craving a bolder flavor.
Ontama Negi Shio Pork Tongue Bowl
This bowl is topped with an ontama (soft-cooked onsen egg) that adds a mellow richness. It is recommended for those who want to soften the salt sauce with a creamy touch.
Yamakake Negi Shio Pork Tongue Bowl
This bowl is topped with fluffy grated yam (tororo) for a lighter, more refreshing way to enjoy the dish. It is perfect when you want something easy on the palate.
Price List (Tax Included)
Negi Shio Pork Tongue Bowl
- Regular (Nami-mori): ¥780
- Large Rice (Gohan Omori): ¥830
- Extra Large (Toku-mori): ¥1,280
Garlic Negi Shio Pork Tongue Bowl
- Regular (Nami-mori): ¥850
- Large Rice (Gohan Omori): ¥900
- Extra Large (Toku-mori): ¥1,350
Ontama Negi Shio Pork Tongue Bowl
- Regular (Nami-mori): ¥890
- Large Rice (Gohan Omori): ¥940
- Extra Large (Toku-mori): ¥1,390
Yamakake Negi Shio Pork Tongue Bowl
- Regular (Nami-mori): ¥990
- Large Rice (Gohan Omori): ¥1,040
- Extra Large (Toku-mori): ¥1,490
Tips for Choosing Size and Toppings
For every bowl, upgrading from Regular to Large Rice costs ¥50 more, and upgrading to Extra Large costs ¥500 more. Choose Large Rice if you just want a bit more rice. If you want an even bigger portion, go for Extra Large.
Comparing regular sizes, the base Negi Shio Pork Tongue Bowl is ¥780. The garlic version costs ¥70 more, the ontama version ¥110 more, and the yamakake version ¥210 more. Here is a simple guide: the base bowl offers the best value, garlic adds extra punch, ontama brings mellowness, and yamakake makes for a refreshing bite. Pick whichever suits your mood.
Things to Note
- All prices include tax
- Prices differ at some stores
- The figure of 1,978 stores is the plan as of November 13
- The end date of sales has not been decided
Summary
Sukiya’s new Negi Shio Pork Tongue Bowl combines several pleasures in one bowl: the chewiness of pork tongue, the crunch of chopped green onion, an umami salt sauce fragrant with sesame oil, black pepper and garlic, and a flavor twist from lemon juice on the side. Sales start at 9:00 AM on Tuesday, November 17, with the regular size priced at ¥780 (tax included). With three topping variations to choose from as well, why not find your favorite bowl at a Sukiya store or at home?
Source: press release by 株式会社ゼンショーホールディングス (PR TIMES, in Japanese)
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