When does the Sushiro x Kawaisou ni! collab start and end?

It runs from November 25 to December 27, 2026, but each item ends early once its goods sell out.

Can I choose which design I get at Sushiro?

No. You get one random design per eligible item, and you can't choose which one.

How do I use the 5% off coupon on the sticker?

Scan its QR code, then the coupon QR at self-checkout. Valid Jan 6–31, 2027; excludes online takeout and delivery.

Which Sushiro locations are special collab stores?

Namba Amza (Osaka), Akihabara Chuo-dori (Tokyo), Ikutagawa Inter (Hyogo) and Gyotoku Ekimae (Chiba).

What can I win in the Sushiro collab giveaways?

Enter via the app survey for a pair of teacups (100 winners) or via X for a 10,000-yen meal voucher (20 winners).

Sushiro x Kawaisou ni! 3rd Collab: Opanchu Usagi Goods

Key takeawaysSushiro’s third Kawaisou ni! collab runs at stores across Japan from November 25 to December 27, 2026, with Opanchu Usagi and Npochamu drawn as sea creatures. Picks, stickers, mini charms and mascots come with eligible items across three waves starting November 25, December 9 and December 15. All goods are limited, and each item ends once its goods sell out.

Contents

Sushiro x Kawaisou ni! 3rd Collaboration Starts Wednesday, November 25
Wave 1 (from November 25)
Wave 2 (from December 9)
Wave 3 (from December 15)
App and X Giveaways
Special Collab Stores and Digiro Effects
Things to Know Before You Go

Sushiro x Kawaisou ni! 3rd Collaboration Starts Wednesday, November 25

Akindo Sushiro Co., Ltd. will hold its third collaboration campaign with creator Kawaisou ni! (可哀想に！) at Sushiro restaurants across Japan from Wednesday, November 25 to Sunday, December 27, 2026.

Sushiro x Kawaisou ni! 3rd Collab Starts Nov 25: Opanchu Usagi and Npochamu Become Sea Creatures – Menu, Prices and Goods Guide（1） — Image: 株式会社FOOD & LIFE COMPANIES (PR TIMES press release)

Following the first collab with Opanchu Usagi in November 2023 and the second in October 2025, when Npochamu joined in, this edition features exclusive illustrations of Opanchu Usagi, Npochamu and friends reimagined as sea creatures. The collab rolls out in three waves: Wave 1 (from Nov 25), Wave 2 (from Dec 9) and Wave 3 (from Dec 15).

Sushiro x Kawaisou ni! 3rd Collab Starts Nov 25: Opanchu Usagi and Npochamu Become Sea Creatures – Menu, Prices and Goods Guide（2） — Image: 株式会社FOOD & LIFE COMPANIES (PR TIMES press release)

Wave 1 (from November 25)

Sushi with Collab Picks (10 designs)

Tuna and Grated Yam Gunkan: from 220 yen incl. tax (270,000 picks available)
Seared Shrimp with Mentaiko Mayo and Cheese: from 240 yen incl. tax (225,000 picks)

Dessert with Collab Sticker (10 designs)

Cotton Candy Ice Cream Parfait: from 420 yen incl. tax (324,000 stickers)

The back of each sticker carries a 5% off Sushiro coupon, usable any number of times from Wednesday, January 6 to Sunday, January 31, 2027. Scan the QR code on the back with your smartphone, then scan the coupon QR code displayed on the web page at the self-checkout. Online takeout orders and delivery are not eligible.

Tsukuro Set with Zipper Pouch

Tsukuro Set (DIY sushi set): from 740 yen incl. tax (207,000 pouches)

Comes with a collab zipper pouch (3 designs) and a collab sheet (5 designs). The set includes shrimp, tuna, salmon, egg, salmon roe, corn mayo, cucumber, mini sushi rice and nori. Puchiro Coins are not included.

Soft Drink with Sushi Plate (5 designs)

Soft drink: from 1,380 yen incl. tax (315,000 plates)

Wave 2 (from December 9)

Sushi with Collab Picks (10 designs)

Egg Salad Gunkan: from 200 yen incl. tax (252,000 picks)
Seared Salmon with Mentaiko Mayo and Cheese: from 240 yen incl. tax (234,000 picks)

Items with Mini Charm (5 designs)

Negi Maguro Hand Roll (minced tuna with green onion): from 480 yen incl. tax (198,000 charms)
White Chocolate Ice Cream Eclair: from 480 yen incl. tax (135,000 charms)

Soft Drink with Mascot (3 designs)

Soft drink: from 1,380 yen incl. tax (198,000 mascots)

Wave 3 (from December 15)

Soft drink with mascot (3 designs): from 1,380 yen incl. tax (144,000 mascots)

Mascot sizes vary by design.

App and X Giveaways

Both campaigns run from Wednesday, November 25 until 23:59:59 JST on Sunday, December 27.

App Campaign

Download the official Sushiro app, create an account, open the entry site from within the app and answer a short survey for a chance to win a set of two original collab teacups (yunomi). 100 winners will be drawn.

X Campaign

Follow Sushiro’s official X account (@akindosushiroco), then like and repost the designated campaign posts. 20 winners will receive a 10,000-yen digital meal voucher usable at Sushiro. The first campaign post is scheduled for after 8:00 a.m. on November 25.

Special Collab Stores and Digiro Effects

From November 25 to December 27, the following four locations will become special collab stores:

Namba Amza (Osaka)
Akihabara Chuo-dori (Tokyo)
Ikutagawa Inter (Hyogo)
Gyotoku Ekimae (Chiba)

In addition, Digiro, the large touch display that recreates sushi gliding along the conveyor lane on screen, will feature a special Kawaisou ni! Mode.

Things to Know Before You Go

One random item is given per eligible product; designs cannot be chosen.
All items end once their goods sell out, including at the special collab stores.
Prices vary by store, and takeout is not available. Eligible drinks may differ at some locations.
Regular versions without goods (Tuna and Grated Yam Gunkan, Egg Salad Gunkan, the Jibun de Tsukuro Set and soft drinks) are also on the menu, so check the item name when ordering.
Sushiro asks customers to refrain from bulk buying, reselling for profit, ordering multiple goods items per person, and trading, handing over, lying in wait or approaching other customers in stores.
To reduce food waste, please order only what you can finish.
After launch, availability and prices at each store can be checked on the Sushiro app and website.

All goods are limited in quantity, so it pays to check early.

Source: press release by 株式会社FOOD & LIFE COMPANIES (PR TIMES, in Japanese)