How much is the Wendy's lucky bag 2027?

¥5,000 including tax, in limited quantities.

One 25L eco bag, one silicone coin purse (random color from three) and nine free-item coupons worth up to ¥5,190 at store prices.

What do the nine coupons cover?

One each for the Wendy's Burger USA, Baconator USA Single and Chicken Club Sandwich, three for Flavor Potato M, two for any drink M, and one for a cream soda, cola float, or iced/hot coffee S.

When does it go on sale?

In-store reservations and online sales start on November 20, 2026 (Fri) at 10:00. Pick-up and in-store sales run from December 18, 2026 (Fri) to January 11, 2027 (Mon).

Which stores sell it?

The 74 Wendy's First Kitchen stores on the official list, mostly in Tokyo (29) and Kanagawa (19).

When do the coupons expire, and where can I use them?

They expire on March 31, 2027. The announcement says they can be used at all Wendy's First Kitchen stores.

Can I choose the coin purse color?

No. You get one of Ketchup (red), Pickles (green) or Tapioca (black) at random, gacha style.

The coupons top out at ¥5,190, ¥190 over the price; with the cheapest drinks they're worth ¥4,710. The coupons roughly pay for the bag, and the eco bag and coin purse are extra.

What changed from last year?

The price went from ¥4,000 to ¥5,000 and the maximum coupon value from ¥4,460 to ¥5,190. The goods changed from a 2-way tote bag to a 25L eco bag and a silicone coin purse.

Wendy's Japan Lucky Bag 2027: 9 Free Coupons for ¥5,000

Key takeawaysWendy’s First Kitchen’s 2027 Happy Bag costs ¥5,000 and holds nine free-item coupons worth up to ¥5,190, plus a 25L foldable eco bag and a silicone coin purse. With the cheapest drinks, the coupons come to ¥4,710, so the goods are the real bonus. Only 74 stores sell it, mostly in Tokyo and Kanagawa, and reservations open November 20 at 10:00.

Wendy’s First Kitchen Happy Bag 2027

¥5,000 gets you 9 free-item coupons worth up to ¥5,190, plus an eco bag and a coin purse

Nov 20(Fri) 10:00 in-store reservations and online sales open

¥5,000Tax incl., limited quantity

Up to ¥5,1909 free-item coupons

Dec 18 – Jan 11Pick-up and in-store sales

Until Mar 31, 2027Coupons valid

Based on Wendy’s First Kitchen’s official announcement (November 13, 2026). Item prices are from the official menu on the same day, tax included.

Official Wendy's First Kitchen Happy Bag 2027 visual: black 25L eco bag, silicone coin purses in red, green and black, burgers, fries and drinks; coupons worth up to ¥5,190 at store prices for ¥5,000 — Official key visual. Image: Wendy’s First Kitchen official announcement.

See the official Wendy’s announcementIn store and online from Nov 20 (Fri), 10:00

Only 74 stores sell the bag, mostly in Tokyo and Kanagawa. Check the official store list (PDF) for one near you first.

Contents

What’s inside: 9 coupons and 2 goods
What the 9 coupons get you
Is it worth it? It depends on your drinks
Three ways to buy
Only 74 stores sell it
Things to know before you buy
Who it’s for
FAQ

What’s inside: 9 coupons and 2 goods

Wendy’s First Kitchen is the Japanese chain that pairs Wendy’s burgers with First Kitchen’s flavored fries (“Flavor Potato”). Every winter it sells a lucky bag called the Happy Bag. The 2027 edition costs ¥5,000 and holds 9 free-item coupons plus 2 goods you can only get in this bag: a large foldable eco bag and a silicone coin purse.

The eco bag and the three coin purse colors (you get one at random). Image: official announcement.

Eco bag: About 52 × 42 cm with a 25 cm gusset (handles not included), holding 25 liters. The Wendy’s logo sits in the middle, the top closes with a drawstring, and the handles are long and thick. It folds down to palm size. The official image also calls it strong and water-repellent.
Coin purse: Silicone, about 7 × 9 cm with a 4.5 cm gusset (clasp not included). Water- and stain-resistant and easy to open. It comes in Ketchup (red), Pickles (green) or Tapioca (black), chosen at random.
Coupons: Nine coupons worth up to ¥5,190 at store prices, valid at every Wendy’s First Kitchen until March 31, 2027.

What the 9 coupons get you

The three burgers add up to ¥2,600 and the three fries to ¥1,170, so these six coupons alone are worth ¥3,770. The remaining three drink coupons top out at ¥1,420, which brings you to the official “up to ¥5,190.”

One change from last yearLast year’s coupons could be used at both Wendy’s First Kitchen and plain First Kitchen stores (except racecourse locations). This year’s announcement only says “all Wendy’s First Kitchen stores.” If your usual shop is a First Kitchen without the Wendy’s name, ask the staff before you buy.

Is it worth it? It depends on your drinks

Calculated from official menu prices, tax included (Nov 13, 2026). “Cheap drinks” = Pepsi M ¥310 × 2 + coffee S ¥320.

Redeem every coupon for the pricier options and you get ¥5,190, ¥190 more than you paid. Pick the cheapest drinks and it drops to ¥4,710, ¥290 short. In other words, the coupons roughly pay for the bag, and the eco bag and coin purse are the real bonus.

Burgers and fries cover ¥3,770: if you already order Baconators or Wendy’s Burgers, none of this goes to waste.
Use the sixth coupon on a float: cream soda and cola float are ¥400, ¥80 more than a small coffee.
Online orders add shipping: last year’s online version was sold on the official online shop with a flat ¥1,000 shipping fee and shipped from Dec 18. Check this year’s fee and shipping date on the product page when sales open on Nov 20. With the same fee, you would pay ¥6,000 in total.

Compared with 2026

	2026	2027
Price	¥4,000	¥5,000
Coupons	9, up to ¥4,460	9, up to ¥5,190
Over the price	+¥460	+¥190
Goods	2-way tote bag (fits A4)	25L eco bag + silicone coin purse
Where coupons work	Wendy’s First Kitchen and First Kitchen (except racecourses)	All Wendy’s First Kitchen stores
Coupons expire	Mar 31, 2026	Mar 31, 2027

The price went up by ¥1,000, but the maximum coupon value only rose by ¥730, so the margin over the price shrank from ¥460 to ¥190. This year’s bag is more about the goods.

Three ways to buy

Both in-store reservations and online sales end when stock runs out; there is no fixed deadline.

1Reserve at a participating store from Nov 20 (Fri), 10:00Only the 74 stores on the official list take reservations, and they stop once the planned number is sold.
2Pick it up between Dec 18 (Fri) and Jan 11, 2027 (Mon)Reserved bags are handed over in this window, and stores also sell bags to walk-in customers from Dec 18.
3Want it delivered? Buy online from Nov 20 (Fri), 10:00Also limited. Last year it sold on the official online shop, which takes credit cards only and ships within Japan only.

The announcement warns that the bag may sell out during in-store reservations and sales may end early. If you plan to just walk in sometime in December, it may already be gone.

Check stores and details on the Wendy’s siteIn store and online from Nov 20 (Fri), 10:00

Only 74 stores sell it

Counted from the official “Happy Bag 2027” store list (PDF).

Tokyo (29) and Kanagawa (19) account for 65% of the list. In Tokyo you’ll find it at Shinjuku South Exit, Ikebukuro North Exit, Ueno, Roppongi, Shimokitazawa and Kichijoji, among others; in Kanagawa at Kawasaki, Yokohama Parnade and Shin-Yokohama. The Kansai area has 8 stores, including Namba Ebisubashi and Kyoto Shinkyogoku. No stores in Hokkaido, Tohoku, Chugoku, Shikoku or Kyushu are on the list. Many are inside shopping-mall food courts (such as Ario Kawaguchi and AEON Kanazawa Seaside), so check opening hours before you go.

Things to know before you buy

Quantities are limited. The bag may sell out during reservations, and sales may end early.
You can’t choose the coin purse color; it’s random from three.
Coupons expire on March 31, 2027. If you pick up on Dec 18, you have about three and a half months to use all nine.
The coupons are listed for “all Wendy’s First Kitchen stores.” Ask before using them at a First Kitchen without the Wendy’s name.
For the online version, the shipping fee and date shown on the product page take priority.

Who it’s for

Good fit

You live or work near a participating store (mostly Tokyo and Kanagawa)
You already order Baconators or Wendy’s Burgers; the three burgers alone are worth ¥2,600
You want a big shopping bag that folds away

Maybe not

There’s no Wendy’s First Kitchen nearby and you won’t go several times before the end of March
You only care about coupon value and stick to cheap drinks (that’s ¥4,710 of coupons)
You live far from a store and would have to pay shipping to buy online

Among fast-food chains, KFC’s lucky bag gives ¥5,280 in vouchers for ¥3,900 (by lottery), and MOS Burger’s comes with ¥5,000 in meal tickets. Dates for other chains are in our Japan Lucky Bags 2027 roundup.

FAQ

Q. How much is the Wendy’s lucky bag 2027?: ¥5,000 including tax, in limited quantities.
Q. What’s inside?: One 25L eco bag, one silicone coin purse (random color from three) and nine free-item coupons worth up to ¥5,190 at store prices.
Q. What do the nine coupons cover?: One each for the Wendy’s Burger USA, Baconator USA Single and Chicken Club Sandwich, three for Flavor Potato M, two for any drink M, and one for a cream soda, cola float, or iced/hot coffee S.
Q. When does it go on sale?: In-store reservations and online sales start on November 20, 2026 (Fri) at 10:00. Pick-up and in-store sales run from December 18, 2026 (Fri) to January 11, 2027 (Mon).
Q. Which stores sell it?: The 74 Wendy’s First Kitchen stores on the official list, mostly in Tokyo (29) and Kanagawa (19).
Q. When do the coupons expire, and where can I use them?: They expire on March 31, 2027. The announcement says they can be used at all Wendy’s First Kitchen stores.
Q. Can I choose the coin purse color?: No. You get one of Ketchup (red), Pickles (green) or Tapioca (black) at random, gacha style.
Q. Is it a good deal?: The coupons top out at ¥5,190, ¥190 over the price; with the cheapest drinks they’re worth ¥4,710. The coupons roughly pay for the bag, and the eco bag and coin purse are extra.
Q. What changed from last year?: The price went from ¥4,000 to ¥5,000 and the maximum coupon value from ¥4,460 to ¥5,190. The goods changed from a 2-way tote bag to a 25L eco bag and a silicone coin purse.