GU’s Thanks Festival starts Nov 20: ¥1,000 off outerwear and knits for app members, and ¥2,000 off a kids’ parka
Based on GU Japan’s official Thanks Festival preview page and GU’s customer-center FAQ, as of . Only part of the sale lineup has been announced so far. Prices can change, so check GU’s official site or the store for the latest prices.
The page is in Japanese and split into Women, Men and Kids tabs at the top.
When is GU’s autumn 2026 Thanks Festival?
GU Japan’s autumn Thanks Festival (感謝祭, kanshasai) runs for 7 days, from Friday, November 20 to Thursday, November 26. Sale items drop to a special “thank-you price” for GU app members only.
UNIQLO and PLST start their own Thanks Festivals on the same day. All three belong to Fast Retailing, so it’s a week when the group’s brands are on sale together.
In the week before (Nov 13–19), some items already have limited-time prices. Monday, Nov 23 is Labor Thanksgiving Day, a national holiday.
- Dates
- Fri Nov 20 – Thu Nov 26, 2026
- Price
- App-member thank-you price (show the member barcode in the GU app at the register; log in to buy online)
- Previewed
- 6 women’s, 4 men’s and 2 kids’ items (as of Nov 13)
- Same week
- UNIQLO Thanks Festival, PLST Thanks Festival
- Collab
- Chiikawa wave 1 on Nov 20, wave 2 on Nov 27 (planned)
The 12 previewed items and their prices
GU has previewed 12 items so far. For adults, most outerwear, knits and boots are ¥1,000 off. The biggest cut is on the KIDS Padded Zip-Up Parka: ¥2,000 off (¥4,990 → ¥2,990).
| Item | App-member price | Off |
|---|---|---|
| Women | ||
| Warm Rib Turtleneck T (long sleeve)ウォームリブタートルネックT(長袖) | ¥990Reg. | −¥30023% |
| 3D Barrel Jeans (women)3Dバレルジーンズ | ¥2,490Reg. | −¥50017% |
| Puffy Touch Knit Crew Neck Cardiganパフィータッチニットクルーネックカーディガン | ¥1,990Reg. | −¥1,00033% |
| Fluffy Zip-Up Blousonフラッフィージップアップブルゾン | ¥2,990Reg. | −¥1,00025% |
| Faux Mouton Short Bootsフェイクムートンショートブーツ | ¥1,990Reg. | −¥1,00033% |
| Warm Padded Blousonウォームパデッドブルゾン | ¥4,990Reg. | −¥1,00017% |
| Men | ||
| Heavyweight Sweat Cocoon Parkaヘビーウェイトスウェットコクーンパーカ | ¥1,990Reg. | −¥1,00033% |
| 3D Barrel Jeans (men)3Dバレルジーンズ | ¥2,490Reg. | −¥50017% |
| Puffy Touch Knit Henley Neck Sweaterパフィータッチニットヘンリーネックセーター | ¥1,990Reg. | −¥1,00033% |
| Warm Padded Parkaウォームパデッドパーカ | ¥4,990Reg. | −¥1,00017% |
| Kids | ||
| KIDS Padded Zip-Up ParkaKIDSパデッドジップアップパーカ | ¥2,990Reg. | −¥2,00040% |
| GIRLS Puffy Touch Knit Sweater (flower)GIRLSパフィータッチニットセーター(フラワー) | ¥1,490Reg. | −¥50025% |
All prices include tax. “Regular” is the price for shoppers who aren’t app members. Prices are from the preview page on November 13, 2026 and may change. The small Japanese name under each item is what you’ll see on GU’s site and price tags.
By percentage, the knits, sweat parka and boots are about one-third off. The jeans and padded outerwear are ¥500–1,000 off, or 17%.
Images: GU official site (Thanks Festival preview page). We cropped off the red band on the left that reads “app-member thank-you price from Nov 20 (Fri)”.
These are only the items GU chose to show early. The full lineup will be on the festival page of GU’s site once the sale starts.
App members only: how to get the price in store and online
The festival discount is an “app-member thank-you price” (アプリ会員感謝価格). Without membership, you pay the regular price in the table above. According to GU’s official FAQ, the rules differ slightly between stores and the online store.
| In store | Online store | |
|---|---|---|
| What to do | Show the member screen in the GU app at the register | Register and stay logged in when you check out |
| You pay regular price if | You don’t show the member screen | You check out as a guest (without logging in) |
| LINE only | Following GU on LINE doesn’t count. LINE can’t display the member barcode, so you need the GU app | |
- 1Download the GU appSearch “GU” on the App Store or Google Play. It’s free. The app is in Japanese.
- 2Log in with an online-store accountGU and UNIQLO share the same online member ID. If you already have a UNIQLO account, log in with it.
- 3Show the member screen in store; stay logged in onlineAt the register, open the app’s 会員証 (member card) screen and let the staff scan it.
Installing the app and logging in while you’re already in the checkout line is a recipe for delays. Set it up before the festival starts.
New to the GU app? Grab the ¥500 coupon
First-time users of the GU app or online store can get a welcome coupon. Here’s what GU’s FAQ says:
| New app download coupon | WELCOME coupon | |
|---|---|---|
| Who gets it | People who download the GU app for the first time and register (log in) with online-store member details | People who newly register on the online store |
| Discount | ¥500 off purchases of ¥5,000 or more | ¥500 off purchases of ¥5,000 or more |
| Where | Stores and online store | Online store only |
| Valid for | 31 days, including the day it’s issued | 31 days, including the day it’s issued |
| Not eligible | Downloading the app without registering or logging in | Anyone who has used UNIQLO’s online store before, app-download only, or re-registering with a previously used email |
With 31 days of validity, a coupon issued now (Nov 13) still works throughout the festival. Add one or two sale items to get past ¥5,000, and the ¥500 comes on top of the thank-you prices.
Chiikawa collaboration, wave 1 on Nov 20
The festival’s first day also brings a collaboration with the popular character series Chiikawa. Wave 1 (Nov 20) is outing wear such as knits, and wave 2 (Nov 27) is loungewear. GU’s site says both go on sale from 7:15 a.m. (planned).
| Release | Item (official Japanese name) | Price |
|---|---|---|
| Wave 1 Nov 20 | Nordic sweater (ノルディックセーター CHIIKAWA) | ¥3,990 |
| Jacquard sweater (ジャカードセーター CHIIKAWA) | ¥3,990 | |
| Sweat parka (スウェットパーカ CHIIKAWA) | ¥2,990 | |
| Sweat pullover (スウェットプルオーバー CHIIKAWA) | ¥2,990 | |
| Girls’ knit sweater (GIRLSパフィータッチニットセーター CHIIKAWA) | ¥2,990 | |
| Wave 2 Nov 27 | Lounge set, long sleeve (マシュマロフィールラウンジセット（長袖）CHIIKAWA) | ¥3,990 |
| Kids’ lounge set (KIDSマシュマロフィールラウンジセット CHIIKAWA) | ¥2,990 | |
| Room socks, 2 pairs (ルームソックス 2P CHIIKAWA) | ¥990 |
Prices shown on GU’s site on Nov 13 (tax included). Adult sizes XS–3XL, kids 100–160 cm. Some items come in more than one design.
GU’s previous Chiikawa collaboration drew a big response, so if you have your eye on something, check early on release morning. Putting a collab item in the same cart as sale items also makes it easier to reach the free-shipping line (¥4,990).
7 tips for the GU Thanks Festival
- Log in to the app by the day before. The thank-you price requires the member screen or a logged-in account. Don’t leave it to the first morning.
- Never check out as a guest online. Guest checkout means regular prices. Once items are in your cart, confirm the thank-you price is showing before you pay.
- Compare with this week’s limited-time prices. Until Nov 19, some coats and padded jackets have limited-time prices (e.g., Cozy Melton Cocoon Pea Coat, ¥6,990 → ¥4,990). GU hasn’t said whether they’ll stay at that price during the festival, so if something you want is on this week’s list, deciding by Nov 19 is the safer bet.
- Free shipping from ¥4,990. Below ¥4,990, home delivery costs ¥550. In-store pickup is free at any amount. With a coupon, the pre-coupon total counts.
- New users: get the ¥500 coupon first. ¥500 off ¥5,000 or more, valid for 31 days.
- Earn points online through Rakuten Rebates. As of Nov 13, GU is on Rakuten Rebates at 1.0% of the purchase amount. Rates change over time. See our Rakuten Rebates guide for how it works.
- UNIQLO’s free tote is a separate deal. UNIQLO gives a tote for ¥10,000+ on Nov 20–23, but GU purchases don’t count toward it. For online shipping, GU and UNIQLO orders can’t be combined either. Details in our UNIQLO Thanks Festival guide.
Prices change. Check GU’s official site or the store for the latest prices.
FAQ
- Q. When is GU Japan’s autumn 2026 Thanks Festival?
- From Friday, November 20 to Thursday, November 26, 2026 (7 days). UNIQLO and PLST start their Thanks Festivals on the same day.
- Q. What’s on sale at the GU Thanks Festival?
- As of Nov 13, GU has previewed 12 items. Outerwear, knits, sweats, boots and jeans get app-member thank-you prices: ¥500–1,000 off for adults and ¥2,000 off the KIDS Padded Zip-Up Parka.
- Q. Can I get the sale price without being an app member?
- No. The thank-you price is for app members. In store, show the member screen in the GU app at the register. Online, log in before you buy.
- Q. What if I check out as a guest on the online store?
- You pay the regular price. GU’s FAQ says purchases made without logging in are charged at the normal price.
- Q. Does following GU on LINE count as membership?
- No. LINE can’t display the member barcode, so you need to download the GU app and show it.
- Q. Which item has the biggest discount?
- Among the previewed items, the KIDS Padded Zip-Up Parka: regular ¥4,990, app-member price ¥2,990, or ¥2,000 (about 40%) off.
- Q. When does the Chiikawa collaboration go on sale?
- Wave 1 (outing wear such as knits) on Friday, Nov 20, and wave 2 (loungewear) on Friday, Nov 27. GU says both are planned to go on sale from 7:15 a.m.
- Q. How much is shipping on GU’s online store?
- Free for orders of ¥4,990 or more, ¥550 below that. In-store pickup is free regardless of the amount.
- Q. Is there a perk for first-time GU app users?
- Yes. Download the app for the first time and register (log in) with online-store member details to get a ¥500-off coupon for purchases of ¥5,000 or more. It works in stores and online and is valid for 31 days, including the day it’s issued.
- Q. Can I get UNIQLO’s festival tote by shopping at GU?
- No. The tote is for UNIQLO purchases of ¥10,000 or more (tax included) on Nov 20–23. GU purchases don’t count.
Sources
- GU official: Thanks Festival preview page (women, men, kids)
- GU Customer Center: App-member prices
- GU Customer Center: Registered on GU’s LINE only
- GU Customer Center: New app download coupon
- GU Customer Center: WELCOME coupon
- GU Customer Center: Online store shipping fees
- GU official: Chiikawa collaboration page
- GU official X (Nov 13, 2026: limited-time prices)
- Otonanswer via Yahoo! News Japan (Nov 13, 2026)
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