Black Friday in Japan 2026: Every Sale Date (Updated)

Compiled from each company’s official pages and press releases as of Nov 14, 2026. Prices and offers change; check the official sites and each store for the latest.

PR | The Rakuten Ichiba, Yahoo! Shopping and Amazon buttons include affiliate links.

Black Friday falls on Friday, November 27 this year, but in Japan the deals spread far beyond one day. Nitori started at the end of October, while Kourakuen and Fujiya only run for the three days around the 27th.

This guide lines up every start and end date and sums up what’s actually cheap in each category. We only list sales whose 2026 dates we could confirm on an official page, and we’ll add more as they’re announced.

Store-by-store list

Tap a store name to jump to its details. Rows with a green edge are running now.

Store / service／Dates	Main offers
🛒 Online marketplaces
AmazonDates TBA Dates announced Nov 19 (Thu) morning	Amazon has only said the sale is in November; dates and deals go live on the morning of Nov 19
Rakuten IchibaComing Nov 19 (Thu) 20:00 – Nov 25 (Wed) 1:59Full guide →	Sign-up is open (since Nov 12). Spend ¥1,000 or more (tax incl.) at multiple shops for a points multiplier of up to 47.5x
Rakuten RebatesComing Nov 20 (Fri) 10:00 – Nov 30 (Mon) 23:59Full guide →	Entry opens Nov 16 (Mon) 10:00
Yahoo! ShoppingComing Nov 22 (Sun) 0:00 – Nov 30 (Mon) 1:59	Up to 23% back in PayPay points if you meet every condition
Takashimaya Online StoreComing Nov 18 (Wed) 10:00 – Nov 28 (Sat) 10:00	Takashimaya app members get early access from Nov 16 (Mon) 10:00
au +1 collectionOn now On now – Dec 6 (Sun)	Apple Watch Series 11 up to ¥16,500 off; Series 12 up to ¥11,000 off
🏬 Department stores, supermarkets & malls
AEONComing Nov 20 (Fri) – 30 (Mon)	'Super! Black Friday Fes' at AEON / AEON STYLE stores in Honshu (except Tohoku) and Shikoku; Tohoku and Kyushu have separate flyers
AEON MALLComing Nov 20 (Fri) – 30 (Mon)	10x WAON POINT at mall shops when paying with an AEON-logo card or AEON Pay (dates vary by region: Kanto Nov 21–23, Tokai Nov 27–29)
Ito-YokadoComing Nov 18 (Wed) – 29 (Sun)	Nov 18–20: 'Red Price Day' with more case and bulk items
Don Quijote / APITA / PIAGOOn now On now – Nov 29 (Sun)	'Kyo Black Friday': enter in the majica app, collect a treasure box each day, and open it with keys (one per ¥1,000 excl. tax, max 3 a day) for 10,000 / 100 / 10 majica points
LaLaport / Mitsui Outlet ParkOn now On now – Nov 29 (Sun)	Bonus Mitsui Shopping Park points and coupons
Bic CameraOn now On now – Nov 30 (Mon)	Up to 15% points on selected items
🔌 Electronics, furniture & daily goods
Google StoreComing From Nov 20 (Fri)	Deals reported so far: Pixel 11 Pro ¥10,000 off plus ¥15,000 in store credit
NitoriOn now On now – Nov 24 (Tue)Full guide →	Nitori's first-ever Black Friday: about 600 furniture and large-appliance items at limited-time prices
CainzOn now On now – Nov 23 (Mon, holiday)	All Kärcher products earn 10x points for app members (no sign-up)
HandsOn now On now – Nov 29 (Sun)	30% off all Verdun knives, 20x points on all OxiClean, and more
YogiboOn now On now – Nov 30 (Mon)Full guide →	10% off everything, new items included (official online store and shops)
Matsukiyo CocokaraComing Nov 24 (Tue) – 30 (Mon)	A coupon sent to the official app on Nov 24 gives 10% off in store (counter cosmetics, food, alcohol etc. excluded)
👕 Fashion & glasses
UNIQLO Thanks FestivalComing Nov 20 (Fri) – 26 (Thu)Full guide →	Nov 20–23: spend ¥10,000+ (tax incl.) in one purchase for a packable big tote (stores: first come each day; online: daily lottery)
GU Thanks FestivalComing Nov 20 (Fri) – 26 (Thu)Full guide →	'Thanks prices' for app members only: show the app membership card in store, or log in online
GapComing Nov 19 (Thu) – 30 (Mon)Full guide →	Every shopper gets a 'Black Friday Card' for 50% off purchases from Dec 1 to 25, with unlimited use
H&MComing From Nov 27 (Fri)	Black Friday sale across women, men, kids and baby
ZoffOn now On now – Dec 3 (Thu)Full guide →	Frames at three special prices: ¥4,600, ¥6,600 and ¥9,600 (Zoff SMART included)
OWNDAYSOn now On now – Nov 30 (Mon) 23:59Full guide →	In store: flat prices of ¥4,600, ¥6,600 and ¥9,600, lenses included
🍜 Restaurants, sweets & food
Nissin FoodsComing On sale Nov 16 (Mon)	Three 'Haitoku BLACK' cup foods: black Donbei udon, black U.F.O. yakisoba, and black Curry Meshi with cheese
Gyoza no OhshoComing Nov 20 (Fri) – 23 (Mon, holiday)	'Grand Thanksgiving Festival': two half-price gyoza coupons for every ¥500 spent (tax incl.)
KourakuenComing Nov 27 (Fri) – 29 (Sun)	'Koriyama Black' ramen and the 'Koriyama Black plain ramen + gyoza set' are ¥500 each (tax incl.)
Denny'sOn now On now – Nov 30 (Mon)Full guide →	Large fries for ¥100 (tax incl.): enter coupon 42547 on the ordering tablet (you need to order ¥500+ in addition to the fries; one per person)
FujiyaComing Nov 27 (Fri) – 29 (Sun)Full guide →	Anniversary sale part 3: chocolate and white-chocolate fresh cakes (single pieces) ¥268 each (tax incl., usually ¥537)
Heart Bread ANTIQUEComing Nov 20 (Fri) – 30 (Mon)	Black croissant ¥96, black choco mochi ¥196, black melon bread ¥196 (tax incl.)
GodivaOn now From Nov 13 (Fri), while stocks last	Happy bags: ¥3,780 and ¥5,400 in stores, ¥6,480 online only (with a ¥1,000 e-ticket)
Krispy KremeOn now On now – Nov 15 (Sun)	'Black Friday Box' of 6 for ¥1,441 (excl. tax; usually ¥1,810)
✈️ Travel & flights
JALComing Nov 17 (Tue) – 30 (Mon)Full guide →	Domestic fare flash sale on Nov 17–18 only: Haneda–Itami from ¥9,460 one way (Nov 17 is for JMB members)
JTBComing From Nov 17 (Tue)	Black Friday plans at 1,800+ domestic properties and limited coupons (membership required)
JR Tokai ToursOn now On now – Nov 30 (Mon) 20:00	Shinkansen + hotel packages for trips departing Jan 5 and returning by Mar 31, 2027
Club MedOn now On now; book by Nov 30 (Mon)Full guide →	Up to 40% off all-inclusive resorts
🎮 Entertainment & hobbies
Disney StoreComing From Nov 20 (Fri)	Monochrome Mickey & Minnie plush keychains launch the day the sale starts
Tower RecordsComing Nov 27 (Fri)	'RSD Black Friday' limited vinyl at participating stores (titles vary by store)
PlayStation StoreOn now Part 1 until Nov 20 (Fri); part 2 Nov 16 (Mon) – 30 (Mon)	Up to 80% off
Asakusa HanayashikiOn now On now – Nov 27 (Fri)	Free entry if your family name contains the kanji 黒 (kuro, 'black')—bring ID
Pokémon GO Web StoreOn now On now – Nov 30 (Mon) 13:00 JST	Double bonus PokéCoins on boxes of US$19.99 or more

Week by week

Split into what you can shop now and what starts next week, it’s easier to plan the order.

🛒 Online marketplaces

The big two are Rakuten Ichiba (from the evening of Nov 19) and Yahoo! Shopping (from Nov 22). Amazon reveals its dates on the morning of Nov 19. Rakuten’s point boost needs an entry, so it’s worth doing now.

AmazonDates TBA

Dates announced Nov 19 (Thu) morning

• Amazon has only said the sale is in November; dates and deals go live on the morning of Nov 19
• We'll add them here as soon as they're out

Rakuten IchibaComing

Nov 19 (Thu) 20:00 – Nov 25 (Wed) 1:59

• Sign-up is open (since Nov 12). Spend ¥1,000 or more (tax incl.) at multiple shops for a points multiplier of up to 47.5x
• Limited 'Black coupons' take up to ¥9,600 off; the appliance fair up to ¥6,000 off
• Rakuten Books: double points on ¥5,000+ (tax incl.)

Rakuten RebatesComing

Nov 20 (Fri) 10:00 – Nov 30 (Mon) 23:59

• Entry opens Nov 16 (Mon) 10:00
• Bonus points by total spend (excl. tax): 100 pts at ¥10,000, 500 at ¥30,000, 1,000 at ¥50,000
• Earn Rakuten points at shops outside Rakuten Ichiba; some stores are excluded

Yahoo! ShoppingComing

Nov 22 (Sun) 0:00 – Nov 30 (Mon) 1:59

• Up to 23% back in PayPay points if you meet every condition
• Spend ¥20,000+ in total for an extra 7% (capped at ¥7,000)
• Daily coupons up to 50% off, 20:00–24:00 each day

Takashimaya Online StoreComing

Nov 18 (Wed) 10:00 – Nov 28 (Sat) 10:00

• Takashimaya app members get early access from Nov 16 (Mon) 10:00
• During early access: ¥1,000 off orders of ¥10,000+ (tax incl.)

au +1 collectionOn now

On now – Dec 6 (Sun)

• Apple Watch Series 11 up to ¥16,500 off; Series 12 up to ¥11,000 off
• No sign-up needed; ends when stock runs out

🏬 Department stores, supermarkets & malls

Most physical stores kicked off around Nov 13, with AEON and Ito-Yokado going all-in from Nov 18–20. Point multipliers depend on how you pay, so check whether your usual card or app qualifies.

AEONComing

Nov 20 (Fri) – 30 (Mon)

• 'Super! Black Friday Fes' at AEON / AEON STYLE stores in Honshu (except Tohoku) and Shikoku; Tohoku and Kyushu have separate flyers
• Spend ¥100,000+ (tax incl.) during the sale for 20x base points (capped)
• AEON STYLE Online's pre-sale runs until Nov 16 (Mon) 9:59 with a 15%-off coupon on almost everything

AEON MALLComing

Nov 20 (Fri) – 30 (Mon)

• 10x WAON POINT at mall shops when paying with an AEON-logo card or AEON Pay (dates vary by region: Kanto Nov 21–23, Tokai Nov 27–29)
• Mall-only deals such as selected JINS glasses for ¥3,300 incl. tax (Nov 20–23, limited)

Ito-YokadoComing

Nov 18 (Wed) – 29 (Sun)

• Nov 18–20: 'Red Price Day' with more case and bulk items
• Nov 21–24: 'Jonetsu Poppo'; Nov 25–27: '96 (kuro) price' deals
• Bonus points on selected items throughout

Don Quijote / APITA / PIAGOOn now

On now – Nov 29 (Sun)

• 'Kyo Black Friday': enter in the majica app, collect a treasure box each day, and open it with keys (one per ¥1,000 excl. tax, max 3 a day) for 10,000 / 100 / 10 majica points
• The majica treasure-box campaign is currently paused due to a system fault (entry still works; points already earned are unaffected)
• Flyers: Nov 13 edition (183 stores) and Nov 20 edition (67 stores)

LaLaport / Mitsui Outlet ParkOn now

On now – Nov 29 (Sun)

• Bonus Mitsui Shopping Park points and coupons
• Participating shops and offers differ by mall

Bic CameraOn now

On now – Nov 30 (Mon)

• Up to 15% points on selected items
• While-stocks-last specials and 'matome-wari' discounts for buying several items from one maker
• Free shipping from one item at biccamera.com (some exceptions)

🔌 Electronics, furniture & daily goods

Nitori ends on Nov 24 and Cainz on Nov 23, so waiting for Black Friday itself is too late. Matsukiyo Cocokara’s drugstore deals start on Nov 24.

Google StoreComing

From Nov 20 (Fri)

• Deals reported so far: Pixel 11 Pro ¥10,000 off plus ¥15,000 in store credit
• Pixel 11 Pro XL ¥20,000 off plus ¥25,000 in credit

NitoriOn now

On now – Nov 24 (Tue)

• Nitori's first-ever Black Friday: about 600 furniture and large-appliance items at limited-time prices
• In stores nationwide and on Nitori Net

CainzOn now

On now – Nov 23 (Mon, holiday)

• All Kärcher products earn 10x points for app members (no sign-up)
• 10x points with CAINZ Pay, plus an online-only sale

HandsOn now

On now – Nov 29 (Sun)

• 30% off all Verdun knives, 20x points on all OxiClean, and more
• While stocks last; not every store carries every item

YogiboOn now

On now – Nov 30 (Mon)

• 10% off everything, new items included (official online store and shops)
• Free Yogibo Friend members can draw 20–80% off coupons (until Nov 23, 8:59)

Matsukiyo CocokaraComing

Nov 24 (Tue) – 30 (Mon)

• A coupon sent to the official app on Nov 24 gives 10% off in store (counter cosmetics, food, alcohol etc. excluded)
• 20x points on Kao products (except Kanebo, Sofina and Curél)

👕 Fashion & glasses

UNIQLO and GU’s Thanks Festivals (Nov 20–26) overlap with Black Friday week. For glasses, Zoff and OWNDAYS both use three fixed price tiers, so you can compare before you buy.

UNIQLO Thanks FestivalComing

Nov 20 (Fri) – 26 (Thu)

• Nov 20–23: spend ¥10,000+ (tax incl.) in one purchase for a packable big tote (stores: first come each day; online: daily lottery)
• Nov 20 only: free Kimuraya 'UNIQLO anpan' for store visitors (while they last)

GU Thanks FestivalComing

Nov 20 (Fri) – 26 (Thu)

• 'Thanks prices' for app members only: show the app membership card in store, or log in online
• Chiikawa collab: part 1 on Nov 20, part 2 on Nov 27

GapComing

Nov 19 (Thu) – 30 (Mon)

• Every shopper gets a 'Black Friday Card' for 50% off purchases from Dec 1 to 25, with unlimited use
• Scratch cards in Gap and Gap Outlet stores with ¥10 million in gift cards to win

H&MComing

From Nov 27 (Fri)

• Black Friday sale across women, men, kids and baby
• Items and discounts will be posted on the official site

ZoffOn now

On now – Dec 3 (Thu)

• Frames at three special prices: ¥4,600, ¥6,600 and ¥9,600 (Zoff SMART included)
• Stores from Nov 12, online from Nov 11

OWNDAYSOn now

On now – Nov 30 (Mon) 23:59

• In store: flat prices of ¥4,600, ¥6,600 and ¥9,600, lenses included
• Online store: up to 50% off

🍜 Restaurants, sweets & food

Restaurant deals are short and sharp: Kourakuen and Fujiya run Nov 27–29, Gyoza no Ohsho Nov 20–23.

Nissin FoodsComing

On sale Nov 16 (Mon)

• Three 'Haitoku BLACK' cup foods: black Donbei udon, black U.F.O. yakisoba, and black Curry Meshi with cheese
• Not a discount—limited-edition products timed for Black Friday

Gyoza no OhshoComing

Nov 20 (Fri) – 23 (Mon, holiday)

• 'Grand Thanksgiving Festival': two half-price gyoza coupons for every ¥500 spent (tax incl.)
• Use them Nov 24 – Jan 31, 2027 (dine-in: one per person per visit)

KourakuenComing

Nov 27 (Fri) – 29 (Sun)

• 'Koriyama Black' ramen and the 'Koriyama Black plain ramen + gyoza set' are ¥500 each (tax incl.)
• Not for takeout or delivery; the Shiroyama and Odate shops are closed for renovation

Denny'sOn now

On now – Nov 30 (Mon)

• Large fries for ¥100 (tax incl.): enter coupon 42547 on the ordering tablet (you need to order ¥500+ in addition to the fries; one per person)
• ¥30 off 23 popular dishes, any number of times until Dec 31

FujiyaComing

Nov 27 (Fri) – 29 (Sun)

• Anniversary sale part 3: chocolate and white-chocolate fresh cakes (single pieces) ¥268 each (tax incl., usually ¥537)
• Up to 4 per checkout; no reservations

Heart Bread ANTIQUEComing

Nov 20 (Fri) – 30 (Mon)

• Black croissant ¥96, black choco mochi ¥196, black melon bread ¥196 (tax incl.)
• Items and prices vary by shop

GodivaOn now

From Nov 13 (Fri), while stocks last

• Happy bags: ¥3,780 and ¥5,400 in stores, ¥6,480 online only (with a ¥1,000 e-ticket)
• Limited quantities; no Godiva Club points

Krispy KremeOn now

On now – Nov 15 (Sun)

• 'Black Friday Box' of 6 for ¥1,441 (excl. tax; usually ¥1,810)
• Includes three Nutella collab doughnuts; while stocks last

✈️ Travel & flights

Flight sales don’t stay open long—JAL’s domestic flash sale is just Nov 17–18. If you’re planning a New Year or spring trip, settle your dates first.

JALComing

Nov 17 (Tue) – 30 (Mon)

• Domestic fare flash sale on Nov 17–18 only: Haneda–Itami from ¥9,460 one way (Nov 17 is for JMB members)
• Download the JMB app and meet the conditions to enter a draw for 1 million miles in total
• JAL Mall: up to 13x miles Nov 17–25, up to 80% off Nov 26–30

JTBComing

From Nov 17 (Tue)

• Black Friday plans at 1,800+ domestic properties and limited coupons (membership required)
• Book a store visit and come in Nov 17 – Dec 1 for a chance at 1,000 points (2,000 winners)

JR Tokai ToursOn now

On now – Nov 30 (Mon) 20:00

• Shinkansen + hotel packages for trips departing Jan 5 and returning by Mar 31, 2027
• Link your EX account to LINE for a ¥1,000 first-time coupon

Club MedOn now

On now; book by Nov 30 (Mon)

• Up to 40% off all-inclusive resorts
• Check each offer on the official site for eligible resorts and travel dates

🎮 Entertainment & hobbies

Disney Store starts on Nov 20, and Tower Records’ limited vinyl drops on Nov 27. Hanayashiki even lets people with 黒 in their family name in for free.

Disney StoreComing

From Nov 20 (Fri)

• Monochrome Mickey & Minnie plush keychains launch the day the sale starts
• Limited sale up to 40% off; more details on Nov 17 (Tue)

Tower RecordsComing

Nov 27 (Fri)

• 'RSD Black Friday' limited vinyl at participating stores (titles vary by store)
• Online from Nov 29 (Sun) 0:00

PlayStation StoreOn now

Part 1 until Nov 20 (Fri); part 2 Nov 16 (Mon) – 30 (Mon)

• Up to 80% off
• Dates differ by title

Asakusa HanayashikiOn now

On now – Nov 27 (Fri)

• Free entry if your family name contains the kanji 黒 (kuro, 'black')—bring ID
• Super-early Black One-Day Pass: ¥2,300 for adults (usually ¥4,600; valid Jan 12 – Feb 28, 2027)

Pokémon GO Web StoreOn now

On now – Nov 30 (Mon) 13:00 JST

• Double bonus PokéCoins on boxes of US$19.99 or more
• Winter Special Box until Nov 28 (Sat) 13:00, up to 3 per person

7 tips to get the most out of it

1. 1
   Sign up for Rakuten todaySign-up is already open. Do it now instead of waiting for 20:00 on Nov 19, and on the day you just check out.
2. 2
   ¥1,000 per shop for Rakuten’s multiplierA shop only counts if you spend ¥1,000+ (tax incl.) there. Splitting everyday items across different shops is the easiest way to add shops.
3. 3
   Yahoo! looks at your totalThe extra 7% needs ¥20,000+ across the whole sale. Picking one main store usually beats buying a bit on both Rakuten and Yahoo!.
4. 4
   Wait for Amazon’s announcementNeither dates nor deals are out yet. Add items to your wish list now and compare after Nov 19.
5. 5
   Shopping outside Rakuten? Go through RebatesFrom Nov 20–30 Rakuten Rebates adds bonus points by spend. Click through to partner stores such as Bic Camera and you earn Rakuten points.
6. 6
   Buy the early finishers firstCainz ends Nov 23, Nitori Nov 24, and JAL’s domestic flash sale on Nov 18. Don’t wait for the 27th for these.
7. 7
   Payment method mattersAEON MALL’s 10x only applies when you pay with an AEON-logo card or AEON Pay. Decide which card you’ll use beforehand.

If you’re buying a lot on Rakuten Ichiba, paying with a Rakuten Card adds extra points. If you’ve never used Rakuten Rebates, sign up before the sale so you’re not rushing on the day.

📖Guide

Rakuten CardBonus:6,000 yenEssential card for Rakuten users

📖Guide

Rakuten RebatesBonus:600 pointsEarn Rakuten points directly, 900+ stores

FAQ

Q. When is Black Friday 2026 in Japan?

Friday, November 27. Many Japanese stores run sales for a week or two around it, and some started as early as late October.

Q. When does Amazon Japan’s Black Friday start?

It hasn’t been announced. Amazon has only said it will be in November; dates and deals go public on the morning of Thursday, November 19.

Q. When is Rakuten Ichiba’s Black Friday?

From 20:00 on Thursday, November 19 to 1:59 on Wednesday, November 25. Entry opened on November 12, and shopping at multiple stores earns up to 47.5x points.

Q. When is Yahoo! Shopping’s sale, and how much back?

From 0:00 on Sunday, November 22 to 1:59 on Monday, November 30, with up to 23% back in PayPay points if you meet every condition. Spending ¥20,000+ in total adds 7% (capped at ¥7,000).

Q. Rakuten or Yahoo!—which is better?

They overlap on Nov 22–24. Rakuten rewards the number of shops; Yahoo! rewards total spend. Lots of small orders suit Rakuten; one big order suits Yahoo!.

Q. Which sales end first?

Among those listed here: Krispy Kreme’s box (until Nov 15), JAL’s domestic flash sale (Nov 17–18), Cainz (until Nov 23) and Nitori (until Nov 24).

Q. When are the restaurant deals?

Gyoza no Ohsho runs Nov 20–23; Kourakuen’s ¥500 Koriyama Black ramen and Fujiya’s half-price cakes are Nov 27–29; Denny’s ¥100 fries last until Nov 30.

Q. Is UNIQLO’s Thanks Festival a Black Friday sale?

It’s called a Thanks Festival, but it runs Friday, November 20 to Thursday, November 26—the same week. GU holds its own Thanks Festival on the same dates.

Q. Why isn’t my favourite store here?

We left out stores whose 2026 dates we couldn’t confirm on an official page. We’ll add them once they’re announced.

Sources and updates

Dates and offers were checked on each company’s official pages and press releases on Nov 14, 2026. Google Store discount amounts come from press coverage (K-tai Watch); Ito-Yokado’s day-by-day schedule comes from reports of its Oct 30 press release.

• Amazon: official page
• Rakuten Ichiba: official page
• Rakuten Rebates: official page
• Yahoo! Shopping: official page
• Takashimaya Online Store: official page
• au +1 collection: official page
• AEON: official page
• AEON MALL: official page
• Ito-Yokado: official page
• Don Quijote / APITA / PIAGO: official page
• LaLaport / Mitsui Outlet Park: official page
• Bic Camera: official page
• Google Store: official page
• Nitori: official page
• Cainz: official page
• Hands: official page
• Yogibo: official page
• Matsukiyo Cocokara: official page
• UNIQLO Thanks Festival: official page
• GU Thanks Festival: official page
• Gap: official page
• H&M: official page
• Zoff: official page
• OWNDAYS: official page
• Nissin Foods: official page
• Gyoza no Ohsho: official page
• Kourakuen: official page
• Denny's: official page
• Fujiya: official page
• Heart Bread ANTIQUE: official page
• Godiva: official page
• Krispy Kreme: official page
• JAL: official page
• JTB: official page
• JR Tokai Tours: official page
• Club Med: official page
• Disney Store: official page
• Tower Records: official page
• PlayStation Store: official page
• Asakusa Hanayashiki: official page
• Pokémon GO Web Store: official page