Zoff vs OWNDAYS: matching prices, different lens costs
At the ¥6,600 tier, Zoff with its regular 1.60 thin-aspheric surcharge comes to ¥12,100; an OWNDAYS store-sale pair with standard thin aspheric lenses is ¥6,600 including tax. Start with the lenses you want, then compare the total for the frame you prefer.
- When do the sales end? November 30 versus December 3
- The three price tiers: read store labels separately from online offers
- What lenses are included without a surcharge?
- A ¥6,600 example: calculate the total after choosing lenses
- Zoff online: four windows for an extra ¥1,000 off
- OWNDAYS online: up to 50% off and a ¥14,000 gift threshold
- Warranty: compare the scope, not just six months versus one year
- Which should you choose? Start with the lens, then the total
- Frequently asked questions
When do the sales end? November 30 versus December 3
If you are buying glasses in Japan, Zoff and OWNDAYS have a particularly easy starting point for comparison this Black Friday: ¥4,600, ¥6,600 and ¥9,600. The numbers match, but the lens pricing and sale-item aftercare do not. Choose your lenses before deciding which headline price represents the better purchase for you.
The 2026 sale schedule. Zoff starts online one day before its stores. The OWNDAYS dates refer to its second-stage Black Friday sale.
| Where you buy | Zoff | OWNDAYS |
|---|---|---|
| Physical stores | Thu Nov 12–Thu Dec 3 | The sale runs Fri Nov 13, 10:00–Mon Nov 30, 23:59; some stores follow their shopping facility’s opening hours |
| Online | Wed Nov 11–Thu Dec 3 | Fri Nov 13, 10:00–Mon Nov 30, 23:59 |
The difference matters if your shopping plans fall in early December. December 1–3 is still within Zoff’s campaign, while this OWNDAYS sale ends on November 30. Both retailers end sales of individual products when stocks run out, so a campaign end date is separate from the availability of a particular frame.
OWNDAYS also had a first-stage promotion from November 6 at 10:00 to November 13 at 9:59, offering five times the points for adding items to favorites. That stage has ended. It was a points promotion rather than a price discount; keep it out of calculations for the second-stage sale covered here.
The three price tiers: read store labels separately from online offers
Zoff’s limited Black Friday prices are ¥4,600 (the “shiro” price), ¥6,600, and ¥9,600 (the “kuro” price). Its selection includes Zoff SMART, business frames and collaboration products. The ¥6,600 tier includes collaboration glasses and sports glasses, among other styles. A practical way to browse is to set your frame budget first, then compare the designs within that tier.
At OWNDAYS stores, look for the colored stickers: RED means ¥4,600, BLUE ¥6,600 and GREEN ¥9,600. These in-store prices include tax and cover both the frame and the lenses. The sticker shows the price tier for each sale item.
| Tier | Zoff displayed price | OWNDAYS store price, tax included |
|---|---|---|
| 4,600 | ¥4,600 (white tier) | RED: ¥4,600 |
| 6,600 | ¥6,600 | BLUE: ¥6,600 |
| 9,600 | ¥9,600 (black tier) | GREEN: ¥9,600 |
The matching tiers do not mean every store and online offer is identical. OWNDAYS advertises up to 50% off online, while Zoff runs limited-time online offers on selected products. Keep the store sticker prices, online product prices and lens charges as separate pieces of your comparison. That prevents an attractive offer from one channel being accidentally applied to another.
What lenses are included without a surcharge?
For shoppers who want thinner lenses, this is the most useful distinction. OWNDAYS’ standard lenses are thin aspheric lenses, with a ¥0 surcharge regardless of prescription strength. Its store-sale display prices explicitly include the frame and lenses. Choosing those standard lenses gives you a clear starting total.
For Zoff, use its regular lens-pricing rules: a frame can normally be made with “set lenses” (セットレンズ) for no additional charge. These standard lenses cover a broad range of prescriptions, including astigmatism. Thin aspheric lenses are a separate choice, with regular surcharges starting at ¥5,500.
| Lens choice | Zoff’s regular rules | OWNDAYS |
|---|---|---|
| No lens surcharge | Set lenses: ¥0 | Standard thin aspheric lenses: ¥0, regardless of prescription strength |
| Thin aspheric choice | 1.60: from +¥5,500 | No surcharge for the standard thin aspheric lenses |
| Other lens choices | Charges depend on refractive index and lens design | Ultra-thin and other options have separate fees; optional lenses are excluded from the sale |
Lens type and prescription strength are separate factors. The surcharge depends on your choice of lenses; a stronger prescription does not mean a fixed extra charge. At Zoff, the total changes depending on whether you choose set lenses or thin aspheric lenses.
Likewise, OWNDAYS’ ¥0 standard-lens surcharge does not make every lens option free. Its standard thin aspheric lenses and its paid ultra-thin option are separate products. Optional lenses are excluded from the sale, so the regular option prices are not upgrade prices for sale glasses.
A ¥6,600 example: calculate the total after choosing lenses
Take the same ¥6,600 tier at both retailers. With Zoff’s regular ¥5,500 surcharge for 1.60 thin aspheric lenses, the arithmetic is ¥6,600 + ¥5,500 = ¥12,100. At an OWNDAYS store, standard thin aspheric lenses add ¥0, giving ¥6,600 + ¥0 = ¥6,600 including tax. The difference in this example is ¥5,500.
Zoff’s displayed price plus its regular lens surcharge, compared with an OWNDAYS tax-inclusive store-sale price using standard lenses. This is a budget example, not a claim that the lenses have identical specifications or performance.
You can use the same method for other Zoff lens choices. The table keeps the frame-tier amount fixed at ¥6,600 and adds the regular lens fee. It does not combine limited-time online discounts or other promotions with the calculation.
| Zoff lens | Regular surcharge | Total with ¥6,600 |
|---|---|---|
| Set lenses | ¥0 | ¥6,600 |
| 1.60 thin aspheric | +¥5,500 | ¥12,100 |
| 1.67 thin aspheric | +¥7,700 | ¥14,300 |
| 1.74 extra-thin aspheric | +¥9,900 | ¥16,500 |
| 1.76 extra-thin aspheric | +¥13,200 | ¥19,800 |
| 1.76 extra-thin double-aspheric | +¥16,500 | ¥23,100 |
This does not assign a particular lens to a particular prescription, or match OWNDAYS’ standard lenses to one of Zoff’s refractive-index categories. It answers a narrower, practical question: what happens to the budget when you add the lens choice you intend to buy?
Zoff online: four windows for an extra ¥1,000 off
Zoff’s online flash sales take another ¥1,000 off the Black Friday price of selected products. There are four windows. As of November 14, 2026, the November 13–15 window is under way, with further windows starting on November 20 and 27.
November 11, 11:00–23:59; November 13 at 11:00 through November 15; November 20 at 11:00 through November 23; and November 27 at 11:00 through November 29.
Products in the flash sales are only listed while each sale is running. Check during these dates for the frame you want. Use the actual price of an eligible product for your budget, rather than subtracting ¥1,000 from every Zoff frame or treating the flash sale as a store-wide discount.
Separate online campaigns: blue-light lenses and two-pair discounts
Zoff also has a web-only ¥0 blue-light-cut lens offer, 10% off both pairs when buying two pairs through December 23, and 20% off premium hard-coated lenses from November 12 through January 3, 2027. Another option is a lens exchange voucher: buy the frame online and have the lenses made at a store.
Those are separate campaigns from Black Friday. The lens-cost example above does not stack them together. In particular, the blue-light-cut offer and the thin-aspheric surcharge are different items; a ¥0 price for one is not a replacement for the pricing rule of the other.
OWNDAYS online: up to 50% off and a ¥14,000 gift threshold
OWNDAYS’ online sale offers up to 50% off, with outlet prices starting at ¥3,080 including tax. “Up to” is the important distinction: it describes the largest advertised discount, rather than making every product half price. Browse by the price of the specific item you want, separately from the store sticker tiers.
Online purchases of ¥14,000 or more qualify for an original multipurpose pouch (伊達ニット). The gift is the pouch; glasses are not included. Treat the discount on your glasses and the purchase-threshold gift as two different benefits. One changes the purchase price, while the other depends on how much you buy.
If your planned purchase already reaches the threshold, the pouch can be a useful extra to consider. If it does not, start with the glasses you need and the total you are comfortable paying. Use the online prices of your selected products when considering the threshold, rather than building an online order out of the physical store’s colored-sticker prices.
Warranty: compare the scope, not just six months versus one year
Zoff’s prescription-change warranty provides up to two free changes within six months of collecting your glasses. The six months start on the day you collect your glasses. Keep the time limit and number of changes together when comparing this benefit.
These are differently named benefits with different scopes. OWNDAYS sale glasses do not receive its entire ordinary aftercare package.
OWNDAYS sale products qualify only for its vision warranty (見え方保証). That warranty lasts one year, and claims are accepted at physical stores only. Other OWNDAYS aftercare services are excluded for sale items. A longer stated period alone does not tell you which package offers more of the support you value.
OWNDAYS exclusions and ordinary optional-lens prices
The sale cannot be combined with other discounts. Optional lenses, collaboration products, lens replacement, accessories and repairs are excluded. Ordinary option-price examples include blue-light-cut lenses at +¥4,000; UV and blue-light-cut lenses at +¥6,000; photochromic lenses at +¥6,000; polarized lenses at +¥12,000; ultra-thin lenses at +¥12,000; and progressive lenses from +¥0.
These ordinary option prices explain the distinction between standard lenses and additional options. They are not quotes for adding those options to a sale-priced pair: optional lenses are excluded from this sale. If photochromic, polarized or ultra-thin lenses are central to your purchase, keep that restriction in view before comparing headline sale prices. Collaboration frames also differ: Zoff’s selection includes collaborations, whereas OWNDAYS excludes them here.
Which should you choose? Start with the lens, then the total
For someone shopping for thin aspheric lenses, OWNDAYS’ ¥0 standard-lens surcharge is a useful benchmark. A ¥6,600 store-sale pair with those standard lenses remains ¥6,600 including tax. Compare that with the Zoff frame you prefer plus the regular fee for your selected lenses, and you can decide how the design fits your budget.
Reasons to browse Zoff
- You want to explore Zoff SMART, business, collaboration or sports frames.
- You plan to use set lenses, or have budgeted for the thin-lens surcharge.
- You want to browse selected products during the four online sale windows.
- Your purchase is planned for December 1–3.
Reasons to browse OWNDAYS
- You want a predictable total with standard thin aspheric lenses.
- You can buy by November 30.
- You want to explore online discounts of up to 50% or outlet items.
- You are comfortable with the vision-warranty-only coverage for sale products.
There is no need to decide on the lowest advertised tier alone. Lens preferences change the cost comparison, collaboration designs change the eligible selection, and your available shopping date changes which sale is still running. Work through those choices before making the gift or the size of an online discount the deciding factor.
For another glasses-shopping option, read the JINS lucky bag guide. If you are planning purchases beyond eyewear, the Japan Black Friday roundup links to other campaigns.
Frequently asked questions
- Q. When do the Zoff and OWNDAYS Black Friday sales end?
- Zoff ends on December 3, 2026; stores start November 12 and online starts November 11. OWNDAYS’ second-stage sale runs November 13 at 10:00 through November 30 at 23:59. Some physical stores follow their shopping facility’s opening hours.
- Q. What are the three price tiers?
- Both advertise ¥4,600, ¥6,600 and ¥9,600. OWNDAYS stores use RED, BLUE and GREEN stickers respectively, with tax, frame and lenses included. Read Zoff’s displayed prices alongside its regular lens-pricing rules.
- Q. How does Zoff charge for lenses?
- Under its regular rules, set lenses add ¥0 to the frame price and cover a broad prescription range, including astigmatism. Thin aspheric lenses have surcharges starting at ¥5,500.
- Q. Does OWNDAYS charge extra for standard thin lenses with a strong prescription?
- No. Standard thin aspheric lenses have a ¥0 surcharge regardless of prescription strength. Paid options such as ultra-thin lenses are separate, and optional lenses are excluded from the sale.
- Q. What is the total for thin lenses at the ¥6,600 tier?
- Using Zoff’s regular 1.60 thin-aspheric fee gives ¥6,600 + ¥5,500 = ¥12,100. An OWNDAYS store-sale pair with standard thin aspheric lenses is ¥6,600 + ¥0 = ¥6,600 including tax. The example difference is ¥5,500.
- Q. When are Zoff’s four online flash sales?
- November 11, 11:00–23:59; November 13 at 11:00 through November 15; November 20 at 11:00 through November 23; and November 27 at 11:00 through November 29. Selected items receive another ¥1,000 off their Black Friday price.
- Q. Is everything half price at OWNDAYS online?
- The offer is up to 50% off, rather than a universal half-price sale. Outlet items start at ¥3,080 including tax. Compare specific online product prices separately from store tiers.
- Q. How do I get the pouch, and does it include glasses?
- Spend at least ¥14,000 online at OWNDAYS for the original multipurpose pouch (伊達ニット). Glasses are not included in the gift.
- Q. What warranty applies to OWNDAYS sale items?
- Only the one-year vision warranty applies, with claims accepted at physical stores only. Other OWNDAYS aftercare services are excluded.
- Q. How many free prescription changes does Zoff provide?
- Up to two within six months of collecting your glasses.
- Q. What is excluded from the OWNDAYS sale?
- Optional lenses, collaboration products, lens replacement, accessories and repairs. The sale cannot be combined with other discounts, and products are available while stocks last.
- Q. Is Zoff’s ¥0 blue-light-cut offer part of Black Friday?
- It is a separate web-only campaign. The two-pair offer of 10% off both pairs through December 23, and 20% off premium hard-coated lenses from November 12 through January 3, 2027, are also separate campaigns.
Sources (checked November 14, 2026)
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