Fujiya Cakes Half Price: Nov 14–16 and Nov 27–29 (¥268)

Based on Fujiya’s official anniversary page, its press release (October 16, 2026) and the Fujiya cake shop account on X (November 14). Updated November 14, 2026. Prices are takeout prices including tax.

Some stores may not carry these cakes, and they can sell out.

When is the Fujiya anniversary sale?

Fujiya is the cake and candy brand known for its mascot Peko-chan, the girl who playfully sticks out her tongue. It started as a small Western-style sweets shop in Motomachi, Yokohama, on November 16, 1910, and every November it marks that date with an anniversary sale, the Sōgyōsai. This year is the 116th, and the sale began on Sunday, November 1.

The highlight is a three-day half-price sale on cakes, held twice. Sale 2 runs Saturday, November 14 to Monday, November 16, ending on the founding day itself. Sale 3 coincides with Black Friday weekend, running Friday, November 27 to Sunday, November 29. Each round covers different cakes.

The free planner is first come, first served, so it ends store by store. “Black donut” is the anniversary item Fujiya no Nama Donut (Black), rolling out from Saturday, November 21.

Started

Sunday, November 1, 2026. Each offer ends when stock runs out

Where

Fujiya cake shops (Fujiya Yōgashiten) across Japan, with some exceptions. Some Fujiya Restaurants also run the gift offer and sell the anniversary items

Sale 1

Spend ¥3,000 or more (incl. tax) and get a 2027 Peko-chan planner and a ballpoint pen with an acrylic charm, while supplies last

Sale 2

Nov 14–16: Fuwari Soufflé Cheesecake and Marron Mont Blanc, ¥268 each

Sale 3

Nov 27–29: Choco Nama Cake and White Choco Nama Cake (slices), ¥268 each

Nov 14–16: soufflé cheesecake and mont blanc

Sale 2 started on November 14. Two everyday favorites that normally cost ¥537 drop to ¥268. Fujiya’s cake shop account on X announced it that morning: “three days only, starting today.”

50% off

50% off

Images: Fujiya official website. For illustration only.

The marron mont blanc is a long-time seller that was also half price on September 21–23. Two months later, it’s back at ¥268.

Nov 27–29: two chocolate cakes

Sale 3 falls on the Black Friday weekend. The Choco Nama Cake and White Choco Nama Cake, both sold as slices, also go from ¥537 to ¥268.

50% offNov 27–

50% offNov 27–

Images: Fujiya official website. For illustration only.

The kobutsu (小物) in the names means a single slice. Fujiya’s product pages list both under “cut cakes.” Whole cakes are not part of the sale.

How much do you save on four?

Four cakes at the sale price cost ¥1,072 instead of ¥2,148, a saving of ¥1,076 (about ¥269 a cake).

Calculated from the in-store prices including tax (rounded down to the yen). As Fujiya notes, the amount at the register may differ by a few yen at some stores.

You can mix the two cakes however you like, for example three soufflé cheesecakes and one mont blanc. The limit of four covers both cakes combined, so four of each is not allowed.

Five rules to know before you go

Reservations

Not accepted. Buy in store on the day

Limit

Up to four cakes in total per purchase

Stock

Each store has a set amount; the sale ends when it sells out

Stores

Some excludedNot every store takes part. Check Fujiya’s list of participating stores (PDF)

Eat-in

Eating in the shop is taxed at 10%, so the price differs from the takeout price shown

The store list is in Japanese and sorted by prefecture. Each store has a ○ (yes) or × (no) in two columns: “11月14日〜16日” and “11月27日〜29日.” The Peko-chan milky Donut shops, which sell only donuts, are marked ×, and so are some regular cake shops. Look up your store before you head out.

The file is large, so open it on Wi-Fi.

Free 2027 Peko-chan planner over ¥3,000

During the anniversary sale, spend ¥3,000 or more including tax and you get a 2027 Peko-chan schedule planner and a ballpoint pen with an acrylic charm, while supplies last. These are not sold in stores. This year’s theme is “Peko-chan, Poko-chan and their fun friends.” The cover is reversible, and the monthly pages run from November 2026 to December 2027.

Condition

¥3,000 or more (incl. tax) in a single purchase. Receipts can’t be combined

Size

Planner about 105×150mm, pen about 145mm

Not eligible

Christmas cake reservations, orders that already get the anniversary-cake reservation gift, and dining in or food takeout at Fujiya Restaurants

Ends

First come, first served. Stores began giving them out on November 1, so some may have run out

Four half-price cakes add up to just ¥1,072, so they won’t reach ¥3,000 on their own. If you want the planner, the anniversary baked-goods bag (Sōgyōsai Yakigashi Tsumeawase) costs exactly ¥3,000 including tax. It holds 16 baked treats, including four Baumkuchen, four Hidamari Peko-chan and two Country Ma’am tarts, in an original cotton bag. Ask at the register whether planners are still left.

Anniversary-only treats

Fujiya also brought out limited-time anniversary items. They aren’t half price, but they’re worth a look while you’re at the counter.

Takeout prices including tax. Release dates vary by store, and some areas may not carry them. Images: Fujiya official website.

A third flavor in the same series, the Yamagata La France pear dolce, has already finished. The online-only Anniversary Set 2026 (¥3,900) from FUJIYA-Sweets.com has also closed after selling well.

How often does Fujiya hold half-price sales?

Fujiya also runs a three-day half-price sale every April and September, and this time it has applied the same format to the anniversary sale. Here is how 2026 has gone so far.

Separately, the Peko-chan milky Donut shops sold the milky donut (plain) at half price, ¥209 → ¥105, on November 1–3.

Spring features the flagship Premium Shortcake; autumn and the anniversary focus on smaller classic slices. Announcements go out on the Fujiya cake shop account on X (@Fujiya_Yougashi) and in press releases on the official website, so following the account is the easiest way to catch the next one.

Six tips so you don’t miss out

1. Check the store list first. Not every store joins the sale. Make sure yours has a ○ in the PDF.
2. Go early. Each store has a fixed amount, and there are no reservations.
3. Decide your mix in advance. You get four cakes in total across both kinds, so know what you want before you reach the counter.
4. Take it home. Eating in is taxed at 10%, so the price won’t be ¥268.
5. Add the baked-goods bag if you want the planner. At ¥3,000 including tax, one bag meets the condition by itself.
6. Save the date for Nov 27–29. Sale 3 brings the two chocolate cakes, so there’s a second chance if you miss this one.

Late November is busy with other deals too. For eating out, see Denny’s Japan Black Friday; for clothes, the UNIQLO Thanks Festival starts on November 20. For convenience store sweets, Lawson’s Morisugi Challenge makes its roll cake about 50% bigger from November 17.

Details may change. Check the official page for the latest information.

FAQ

Q. When is Fujiya’s half-price sale?

In 2026, anniversary Sale 2 runs Saturday, November 14 to Monday, November 16, and Sale 3 runs Friday, November 27 to Sunday, November 29. Both last three days and end when stock runs out.

Q. Which cakes are half price?

Fuwari Soufflé Cheesecake and Marron Mont Blanc on November 14–16, and Choco Nama Cake and White Choco Nama Cake (slices) on November 27–29. All drop from ¥537 to ¥268 including tax.

Q. How many can I buy?

Up to four in total per purchase. A mix such as three soufflé cheesecakes and one mont blanc is fine.

Q. Can I reserve cakes?

No. They are sold in store on the day only.

Q. Is the sale on at every store?

No. Fujiya’s anniversary page links to a PDF list of participating stores with a ○ or × for each one. The donut-only Peko-chan milky Donut shops are marked ×.

Q. Is it ¥268 if I eat in?

No. Eating in is taxed at 10%, so the price differs from the takeout price.

Q. How do I get the free planner?

Spend ¥3,000 or more including tax in one purchase, and you get the 2027 Peko-chan planner and pen while supplies last. Receipts can’t be combined, and Christmas cake reservations don’t count.

Q. When did the anniversary sale start?

On Sunday, November 1, 2026. The half-price rounds are November 14–16 and November 27–29, and the gift and anniversary items end when they run out.

Q. When is the next half-price sale?

Fujiya also holds three-day half-price sales every April and September. In 2026, the Premium Shortcake and another cake were half price on April 1–3, and the Marron Mont Blanc and another cake on September 21–23.

Q. When was Fujiya founded?

On November 16, 1910, as a sweets shop in Motomachi, Yokohama. Sale 2 ends on that founding day.

Sources

• Fujiya anniversary sale page (Japanese)
• Fujiya press release on the 116th anniversary sale (October 16, 2026, PDF, Japanese)
• List of stores in the November 2026 half-price sale (PDF, Japanese)
• Fujiya cake shop account on X (November 14, 2026)
• Soufflé cheesecake product page / Marron mont blanc product page