Rakuten Black Friday: Shop Rewards, Coupons and Rebates

Checked November 14, 2026, against Rakuten Group’s announcement and the campaign pages. Product prices below are the tax-inclusive prices in the announcement. Prices and campaign details may change.

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Rakuten Ichiba’s Black Friday runs from November 19 at 20:00 to November 25 at 01:59. For shoppers in Japan, the useful starting point is registration, the ¥1,000 minimum per shop and the 7,000-point shop-count bonus cap. The advertised 47.5× maximum combines several programs; buying from ten shops alone does not get you there.

Rakuten Rebates has a different shopping route and schedule: November 20 at 10:00 to November 30 at 23:59. You register, visit a partner store through Rebates and buy there. Its event bonus depends on eligible pre-tax spending, rather than the number of Ichiba shops. Keep the two plans separate from the start.

Dates: Ichiba and Rebates have different deadlines

Ichiba, Rakuten Books and Rakuma share the same event window. Note the ending time: 01:59 on November 25, in the early morning, rather than the end of that day. Rebates begins the day after Ichiba opens and continues through November 30.

As of November 14, Ichiba registration is open; Rebates registration starts on November 16. You can prepare your list before shopping begins. Registration opening early does not move the qualifying purchase window forward.

Registration: what to do before placing orders

Register for the promotion using the registration option (エントリー) on the Japanese campaign page. Ichiba registration runs from November 12 at 10:00 until November 25 at 01:59. The qualifying purchase period starts later, on November 19 at 20:00.

Ichiba allows registration after an eligible purchase

If you register during the campaign period, earlier purchases within the qualifying shopping window also count. The purchase itself must still fall between November 19 at 20:00 and November 25 at 01:59. Registering in advance does not make purchases before the opening time eligible.

For Rebates, register before clicking through to shop

For Rebates, register first, click through to a partner store from Rebates, then make your purchase. Treat this as a separate task from Ichiba registration. Rakuten Books and Rakuma also require registration for their own promotions.

For a simpler checkout, decide what you want to buy, register for the relevant promotions and collect coupons before placing your orders.

Shop-count rewards: ¥1,000, up to 10× and a 7,000P cap

The shop-count campaign (ショップ買いまわり) rewards you based on how many qualifying shops you buy from. It counts shops, rather than orders. Spend a combined ¥1,000 including tax at a shop to qualify; multiple orders at that same shop are combined and still count as one shop.

The minimum and the points calculation use different tax bases

For the shop threshold, use the amount including tax, excluding shipping and after coupons. A coupon can reduce the amount that counts toward the ¥1,000 minimum. Shipping cannot make up the difference.

The points calculation instead uses the amount excluding tax and shipping, after coupons. On Japanese pages, look for “tax included” (税込) and “tax excluded” (税抜). Keeping these two bases apart avoids estimating points directly from the full tax-inclusive payment.

Order does not matter; the cap does

The uplift starts at two qualifying shops and rises to a maximum of 10×. Purchase order does not matter. Eligible services include regular purchases, the first purchase of a subscription or scheduled delivery series, Rakuten Books and Rakuten Kobo. Plan around where your needed items are sold, rather than which order to buy expensive items in.

The shop-count campaign awards limited-time points, capped at 7,000P. They are expected around December 15, 2026, and expire on January 31, 2027, at 23:59. Points awarded later are a separate benefit from a discount at checkout. Include a plan to use them before expiry when deciding your budget.

What makes up the advertised 47.5× maximum?

The 47.5× headline is the maximum sum of four components. It is not the result of the shop-count campaign on its own.

The banner saying “up to 11× with shop-count rewards and a Rakuma purchase” combines the first two components: 10× plus 1×. Do not add the shop-count 10× to that 11× again. Likewise, Rakuten Mobile’s +4× is already inside the maximum SPU +17.5×.

The caps also belong to specific components. The 7,000P cap applies to shop-count rewards, while the 1,500P cap applies to the Rakuma purchase +1× component. Neither is a single cap for the whole 47.5× headline.

Check your own SPU conditions and the shop’s offer separately. If you are already considering the mobile service, see the Rakuten Mobile referral guide; its +4× remains part of SPU in this breakdown.

Coupons: the first two hours, beauty and electronics

Coupons are grouped by participating shop, eligible item, membership tier or time slot. Find coupons for the items you already want, then recount qualifying shops using the amounts after those coupons.

The electronics festival also has a draw among buyers at participating shops for points equivalent to the full purchase amount, capped at 50,000P. Keep a prize draw separate from savings you can count on at checkout.

The “BLACK FRIDAY Premium Selection” page for limited-time brand prices opens on November 19 at 20:00. Compare the item price, coupon discount and later points as separate entries in your budget.

Four announced products: prices versus points

Rakuten’s announcement highlights these four products. All prices below include tax and retain the announcement’s wording. A points multiplier or points-back offer is a different kind of benefit from a reduction in the purchase price.

Use the tax-inclusive price as the payment amount in your budget, then record the points benefit separately. A 50% points-back label does not mean paying half the listed price at checkout. Avoid assuming every item receives every advertised maximum from the item promotion, shop-count program and SPU.

These are official product photographs supplied in Rakuten Group’s announcement. If you plan a high-value purchase such as a rice cooker or portable power station, check the 7,000P shop-count cap before adding more items just to increase your shop count.

Rakuten Books and Rakuma: separate requirements

Rakuten Books and Rakuma run their promotions over the same November 19, 20:00 to November 25, 01:59 window. They connect with Ichiba’s campaign, but have their own qualifying rules.

A Books purchase also counts toward Ichiba’s shop-count campaign. Keep the ¥5,000 per-order Books threshold separate from the ¥1,000 per-shop threshold, both tax inclusive. Kobo is excluded from this Books-specific promotion but remains an eligible service for the shop-count campaign.

Rakuma’s offer depends on purchase history

Rakuma requires registration and covers women’s fashion, men’s fashion, and cosmetics and beauty. New buyers and people who have not purchased for at least a year receive 8.6×, or 9.6× with Rakuten Mobile; existing users can receive up to 3×. Read those Rakuma promotion figures separately from the “Rakuma purchase +1×” in the 47.5× breakdown.

Rakuten Rebates: how the route and spending tiers work

Rakuten Rebates is a route to partner online stores: register, click through from Rebates, then buy at the store. During Black Friday, qualifying pre-tax spending earns a tier bonus on top of the store’s usual points-back rate.

The tier bonus is up to 1,000 limited-time points. The tiers describe the applicable reward, rather than amounts to add together. Some stores are excluded. Crucially, the combined bonus and points back cannot exceed 20% of the pre-tax purchase amount. Keep that combined cap in the calculation when adding the event bonus to a store’s rate.

Examples of partner stores

The announcement names the Apple official store, Shiseido Online Store, iHerb and Myprotein. The Black Friday page also shows the following rate examples. These are rates displayed at the time checked and can change.

If you already shop at a partner brand’s online store in Japan, the practical step is remembering the Rebates route before buying. Keep these purchases on a different list from Ichiba’s shop-count orders so you do not treat partner-store spending as another Ichiba shop.

A shopping sequence that keeps your budget in charge

Start with what you need and what you can spend, then apply the relevant offers. Starting with ten shops or 47.5× instead can turn an incentive into a reason to buy extra items.

1. List needed items and their shopping routes.Separate Ichiba shops from Rebates partner stores.
2. Register for the offers you will use.Ichiba, Books, Rakuma and Rebates each have registration requirements.
3. Collect coupons, then count shops.Each qualifying Ichiba shop needs ¥1,000 including tax after coupons and excluding shipping.
4. Check multipliers and caps separately.Shop-count rewards reach 10× with a 7,000P cap; SPU and individual shop offers are separate components.
5. Plan to use the points.Shop-count points are expected around December 15 and expire January 31 at 23:59.

Which route suits which shopper?

Ichiba’s shop-count promotion suits a list already spread across different shops. Rebates is worth considering when you have planned purchases at partner online stores. With just one Ichiba shop there is no shop-count uplift; focus on a relevant coupon and that shop’s own offer instead of spending more to fill a list.

Orders cancelled by the points award date are ineligible, as are bulk purchases of game consoles and similar items for resale. Rakuten furusato nozei donations have been excluded from points awards since October 1, 2025, so keep donations out of a plan to increase your shop count. See the Black Friday roundup to compare other sale schedules.

Frequently asked questions

When do Ichiba and Rebates Black Friday run?

Ichiba runs November 19, 2026, at 20:00 to November 25 at 01:59. Rebates runs November 20 at 10:00 to November 30 at 23:59. Books and Rakuma share Ichiba’s window.

Can I register for Ichiba after buying?

Yes. Registration during the campaign includes earlier purchases within the qualifying period, November 19 at 20:00 to November 25 at 01:59.

Does the ¥1,000 minimum include shipping or the amount before coupons?

It includes tax, excludes shipping and is measured after coupons. Points are calculated on the amount excluding tax and shipping, after coupons.

Do several orders at the same shop count as several shops?

No. Orders at the same shop are combined and count as one shop. Purchase order does not matter; qualifying shop counts determine multipliers from 2× up to 10×.

What is the shop-count points cap?

It is 7,000P. The Rakuma purchase +1× component in the 47.5× breakdown has a separate 1,500P cap.

When are shop-count points awarded and when do they expire?

They are expected around December 15, 2026, as limited-time points and expire January 31, 2027, at 23:59.

How are the 47.5× and 11× headlines different?

47.5× combines shop count 10×, Rakuma +1×, SPU up to +17.5× and shop offers up to +19×. The 11× headline is just the first two components. SPU already includes Rakuten Mobile +4×.

Which coupons should I check first?

Start with coupons for items you need. Black Coupons offer up to ¥9,600 off; the two-hour offer from November 19 at 20:00 offers up to 50% off. Quantities and conditions apply.

Do Rakuten Books and Kobo count toward shop-count rewards?

Both are eligible for the shop-count campaign. The separate Books offer for one order of ¥5,000 including tax excludes Kobo ebooks, downloads and game consoles.

Who qualifies for Rakuma’s 8.6× offer?

The registered offer covers women’s fashion, men’s fashion, and cosmetics and beauty. New buyers or those with no purchase for at least a year receive 8.6×, or 9.6× with Rakuten Mobile. Existing users can receive up to 3×.

Do the Rebates tier bonuses add together?

No. Eligible pre-tax spending of ¥10,000 earns 100P, ¥30,000 earns 500P, and ¥50,000 earns up to 1,000P. Some stores are excluded. Register first and buy through the Rebates route.

What is included in the Rebates 20% cap?

The bonus and points back together are capped at 20% of the pre-tax purchase amount. It is a combined cap, rather than a cap only on the spending-tier bonus.

Sources and date checked

Sources checked November 14, 2026. Product prices are from the November 12, 2026 announcement; campaign requirements are from the campaign pages.

• Rakuten Group: Black Friday press release (Nov 12, 2026)
• Rakuten Ichiba: Black Friday registration page
• Rakuten Rebates: Black Friday event page

Referral information for Rakuten Card and Rakuten Rebates:

📖Guide

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