For two weekend days only, badged items earn up to double points
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Based on Amazon’s campaign terms and product pages checked on . Prices change; check the latest on each EC site. Sellers can also change the points, so look at the product page again before you order.
Dates and rules
Amazon Japan’s Double Points Festival (ダブルポイント祭り) runs for just two days, from Saturday 0:00 to Sunday 23:59. Buy ¥7,000 or more (tax included) in a single order of items showing a “ダブルポイント” (double points) badge on the product page, and you earn up to double the Amazon points on those items.
Amazon announced three rounds this autumn. Round 1 (Oct 31 – Nov 1) has ended, so two rounds remain: Nov 14 (Sat) – 15 (Sun) and Nov 21 (Sat) – 22 (Sun).
Made from Amazon’s campaign terms. All times are Japan time.
- Dates
- Nov 14, 2026 (Sat) 0:00 – Nov 15 (Sun) 23:59
Nov 21, 2026 (Sat) 0:00 – Nov 22 (Sun) 23:59 - Condition
- Badged items totaling ¥7,000 or more (tax included) in one order during the campaign. Shipping and gift wrap don’t count. No limit on the number of orders.
- Bonus cap
- Up to 5,000 points per order, and up to 5% of each item’s price.
- Eligible items
- Badged items sold by a marketplace seller (not Amazon itself) that already earn at least 1% in points.
- Which points
- Only regular Amazon shopping points. Amazon Prime Mastercard bonus points and d POINT are not doubled.
- Checking
- Points you receive appear on Amazon’s “My Points” (マイポイント) page.

How many extra points you get
“Up to 2×” comes with two caps. First, the bonus on each item is at most 5% of that item’s price. Second, the bonus is at most 5,000 points per order.
So an item that normally earns 5% or less gets the full 2×, while anything above 5% earns its usual points plus a 5% bonus.
Calculated from the “within 5% of each item’s order amount” rule. Point rates are examples.
- A ¥10,000 item that normally earns 10% (1,000 points): the bonus is 5%, or 500 points, for 1,500 in total.
- A ¥10,000 item that normally earns 3% (300 points): the bonus is also 300 points, for 600 in total.
- You only hit the 5,000-point cap when one order holds ¥100,000 of items earning the full 5% bonus. Above that, split your orders; the cap counts per order (each order still needs ¥7,000).
Items that usually earn 5% or more get the full 5% bonus, so brand stores with generous base points are the best bet during the campaign weekend.
How to spot eligible items
Look for the “ダブルポイント” badge on the product page. It also shows up in search results, so you can filter as you scroll.

- 1It has the ダブルポイント badgeA red badge sits just below the price. Tap 詳細 (details) to read the rules.
- 2The seller isn’t Amazon.co.jpOnly items sold by marketplace sellers count. Official brand stores fall into this group.
- 3It earns at least 1% in pointsItems with no points shown are not eligible.
The terms page also has a list of featured double-point items (おすすめのダブルポイント商品) that you can browse.
Shiseido’s holiday collection is in

One standout among the eligible items is Shiseido’s 2026 holiday collection. It’s a collaboration with dress designer TOMO KOIZUMI, whose signature colorful ruffles (“ruffle couture”) now wrap the bottle of Shiseido’s best-selling Ultimune serum, a lip balm and a brush. The pieces went on sale on October 1 in limited quantities.
TOMO KOIZUMI designed MISIA’s outfit for the opening ceremony of the Tokyo 2020 Olympics (held in 2021), and his work is in collections such as the Metropolitan Museum of Art.
On Amazon, they’re sold by the seller “SHISEIDO公式店” (Shiseido official store). When we checked on Nov 14, all 11 items below carried both the ダブルポイント and ポイントDEAL badges. The official store is a marketplace seller, so it qualifies.
Holiday items on Amazon Japan
Ultimune 75mL limited bottle + holiday pouchRuffle-print bottle with a SHISEIDO pouchView on Amazon
Ultimune 75mL limited bottleComes with a holiday shopper bagView on Amazon
Ultimune 50mL + limited lip balmWith the Lumi-Lime balm and a pouchView on Amazon
3-step kit (Ultimune 30mL)Essence lotion 145mL, Ultimune 30mL, mini cream and hand creamView on Amazon
3-step kit (Ultimune 75mL)The same kit with the 75mL serumView on Amazon
Ultimune trial kitSerum 15mL, lotion 30mL and cream 15g in holiday packagingView on Amazon
Lip balm Lumi-LimeA neon stick that turns into a sheer, glossy veilView on Amazon
Color + Glow Enhancer 20Three-color palette for highlight, cheeks and eyesView on Amazon
DAIYA FUDE Face DuoTwo-way: diamond brush plus gel blenderView on Amazon
Brush pouch kitDAIYA FUDE, MARUFUDE and more, with a pouchView on Amazon
Lip balm + body lotion kitLumi-Lime with Ginza Perfumed Body LotionView on AmazonProduct images are from Amazon product pages. Check prices and points on each page.
What makes them special
- Ultimune limited bottle (75mL): the same Power Infusing Serum inside, with fermented camellia extract to hydrate every layer of the skin’s surface and a green floral scent. Only the bottle changes, to a red-to-pink ruffle print. It comes in two versions, with a pouch or with a shopper bag, so compare the two pages.
- Lip balm Lumi-Lime: neon in the tube, but it turns into a sheer, juicy veil on the lips. It contains camellia oil and works as a lipstick base too.
- Color + Glow Enhancer 20 Fushigi Iro: a blue, red and green palette whose color and texture shift as you layer them. Use it as highlighter, blush or eyeshadow.
- DAIYA FUDE Face Duo: a diamond-shaped brush and a gel blender in one, handmade by brush artisans using Kumano techniques.
- Ultimune trial kit: serum 15mL, lotion 30mL and cream 15g, a three-step routine in holiday packaging.
Tips so you don’t miss the bonus
- The ¥7,000 counts per order and only badged items. Shipping and gift wrap don’t count, and items without the badge in the same order don’t add to the total.
- Put small items under ¥7,000 in the same order as other badged items. Adding a lip balm or brush to a serum or kit order is the easy way.
- Place as many orders as you like. The 5,000-point cap also applies per order.
- Check the badge and points again right before you confirm. The terms say that if a seller changes the price or points after you add an item to your cart, the points you get may differ.
- Returns or cancellations that drop you below ¥7,000 cancel the bonus. If you return part of an order, mind what’s left.
- Only Amazon shopping points double. Prime Mastercard bonus points and d POINT are granted as usual.
- Check your points on マイポイント. Bonus points show up on Amazon’s My Points page.
Card points come on top
Only Amazon shopping points double, but the points from the card you pay with are separate. If you shop on Amazon Japan often, paying with the Amazon Prime Mastercard lets you collect card points on top.
FAQ
- Q. When is the double points campaign?
- Nov 14, 2026 (Sat) 0:00 – Nov 15 (Sun) 23:59, and Nov 21 (Sat) 0:00 – Nov 22 (Sun) 23:59, Japan time. The Oct 31 – Nov 1 round has ended.
- Q. What do I need to do to get double points?
- Buy items with the ダブルポイント badge totaling ¥7,000 or more (tax included) in a single order.
- Q. Which items are eligible?
- Items with the badge on the product page, sold by a marketplace seller, that already earn at least 1% in points.
- Q. Are items sold by Amazon.co.jp eligible?
- No. The terms cover items sold by marketplace sellers only.
- Q. Will my points always double?
- The bonus is capped at 5% of each item’s price and 5,000 points per order. Items that normally earn more than 5% end up at “usual points + 5%”.
- Q. Does shipping count toward the ¥7,000?
- No. Only the total of badged items counts, excluding shipping and gift wrap.
- Q. Can I split my purchases into several orders?
- Yes. There’s no limit on orders, and the 5,000-point cap applies to each order, but every order needs ¥7,000 or more.
- Q. Do Prime Mastercard points double too?
- No. Only Amazon shopping points double; Prime Mastercard bonus points and d POINT don’t.
- Q. What happens if I return something?
- If a cancellation or return means you no longer meet the condition, the bonus points aren’t granted.
- Q. Is Shiseido’s holiday collection eligible?
- When we checked on Nov 14, all 11 holiday items sold by SHISEIDO公式店 showed the ダブルポイント badge. Sellers can change points, so confirm the badge before you order.
Sources
- Amazon Japan double points terms (ダブルポイント祭り細則) (checked Nov 14, 2026)
- Shiseido press release: “GINZA WONDER × TOMO KOIZUMI” holiday collection (Japanese)
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