Gap Japan Black Friday: 24 Prices and Half-Price Card

The dates: Black Friday shopping versus December card use

Gap Japan’s Black Friday runs from Thursday, November 19 to Monday, November 30, 2026, at Gap stores and Gap Outlet stores nationwide, and on the official online store. Alongside limited-time prices, shoppers receive a Black Friday Card for a later purchase. Stores also have a scratch-card promotion.

The important distinction is between receiving the card and using it. Shop during Nov 19–30 to receive it; use it during Dec 1–25. It is not an extra half-price reduction on your November Black Friday checkout.

Black Friday

November 19 (Thu) – November 30 (Mon), 2026

Where

Gap stores and Gap Outlet stores across Japan, plus the official online store

Card use

December 1 (Tue) – December 25 (Fri), 2026

Store extra

Scratch cards for purchasers, while supplies last

Gap Japan first held Black Friday in 2015, becoming the first company in Japan’s apparel sector to do so. This is its 12th year. For planning purchases across retailers, the Japan Black Friday roundup is a useful companion; this guide focuses on Gap’s prices and card conditions.

How to get the Black Friday Card and when to use it

Everyone who purchases at a Gap store, Gap Outlet store or the official online store during Nov 19–30 receives a Black Friday Card, while card supplies last. The card gives you a discount on eligible December purchases; it does not reduce what you pay in November.

Receive it, keep it, then use it

1. Buy during Nov 19–30. Check whether the clothes you need are among the 24 discounted items below.
2. Keep the card safe. It cannot be reissued, transferred to someone else or resold.
3. Use it during Dec 1–25. Eligible purchases are 50% off. You can use the card repeatedly during that period, with no limit on the number of eligible items.

“Repeat use” describes how often you can use the card. “Any number of items” describes the eligible item count. Neither removes the product exclusions or the ban on combining it with other discounts. If you intend to buy family clothing or gifts on separate days, keep those purchases within the Dec 1–25 window and apply the same conditions each time.

What the half-price card excludes, including other discounts

For budgeting, treat the card as half off the eligible merchandise amount. Selected products and sale items are excluded. Gift certificates, shopping bags, alterations and shipping are also outside the discount, so a checkout total is not automatically cut in half.

For example, ¥8,990 of eligible merchandise becomes ¥4,495 after the 50% discount. If shipping or a shopping bag is part of the purchase, those charges stay outside that calculation. Keep them as separate budget lines.

Store and online prices may differ, too. Use the price at the place where you plan to buy, rather than assuming a price seen elsewhere will match. The card itself cannot be replaced, transferred or resold: it can help you buy an eligible gift, but is not something to pass on as a gift card.

In-store scratch cards: a chance to win a ¥3,000 gift card

Purchasers at Gap stores and Gap Outlet stores nationwide can take part in an in-store scratch-card promotion with ¥10 million in gift cards in total. A winning card gives you a ¥3,000 gift card. This store promotion does not cover purchases made on the official online store.

Individual prize

A ¥3,000 gift card

Total promotion

¥10 million in gift cards

Where to take part

Gap stores and Gap Outlet stores across Japan

Collection

Collect at that store on the same day

Availability

Ends when supplies run out

Gap describes this year’s promotion as having its highest-ever winning rate. For your own spending plan, keep a potential prize separate from the amount you expect to pay. A chance of winning ¥3,000 is not a guaranteed ¥3,000 reduction on your clothing budget.

The December discount card and the scratch card are different benefits. Online purchasers can receive the former; the latter is for store purchases. If you choose a store and win, include collecting the gift card in that day’s visit, since collection is at the same store on the same day.

All 13 men’s and women’s discounted items

The limited-time prices starting Nov 19 cover seven men’s items and six women’s items. The tables show the regular price, Black Friday price and the yen difference. For everyday clothing, the final amount you pay is often more useful than a headline discount percentage.

All prices include tax. Savings are regular price minus Black Friday price.

Men: 7 items

Women: 6 items

Match the item before comparing the price

The men’s hoodie drops from ¥7,990 to ¥2,490, a ¥5,500 difference. The men’s zip-up hoodie drops from ¥8,990 to ¥2,990, saving ¥6,000. The women’s cardigan is also ¥2,990, but its regular price is ¥7,990, so the saving is ¥5,000. A shared sale price does not mean the items or savings are identical.

Both men’s baggy denim and women’s knit easy-waist wide-leg denim go from ¥9,990 to ¥3,990. The men’s baggy denim is scheduled for release in late November. Keep that release timing separate from the Nov 19 start of the campaign when planning your shopping.

All 11 discounted items for children, toddlers and newborns

The other 11 items are three for boys, three for girls, three for toddlers and two for newborns. Start with the size group when buying for children. Boys’ and girls’ items have the same Black Friday price pattern, but their listed height ranges differ.

All prices include tax. Savings are regular price minus Black Friday price.

Boys: 3 items (110–160cm)

Girls: 3 items (120–160cm)

Baby / toddler: 3 items (70–110cm)

Newborn: 2 items (50–90cm)

T-shirts are ¥990 in each of the boys’, girls’ and toddler groups. Hoodies are ¥1,990 and sweatshirts are ¥1,690 in all three groups. Their regular prices differ, however, so the yen saving is not always the same. Each table calculates it separately.

For newborns, the brushed-lining snap coverall is ¥1,990 and the sherpa zip coverall is ¥2,990. Specify the style on your shopping list rather than treating them as one babywear price. These 11 items plus the 13 adult items make the full list of 24 items.

How the Nov 10–18 multi-buy offer differs

The “2 items: 30% off; 3 or more: 40% off” offer is a separate online promotion before Black Friday. It runs from November 10, 2026 at 00:00 to November 18 at 23:59. It is a quantity-based discount, whereas the Black Friday tables give specific prices for specific items.

The earlier offer covers full-price items and products with a current-price label (“今なら¥oo”). Sale items, limited collections and other excluded categories are outside it. Items with this current-price label qualify for the offer, while sale items are excluded.

Compare from the same ¥7,990 starting point

Assuming an eligible item and a basket that meets the required quantity, the price of a ¥7,990 item after the discount is ¥5,593 at 30% off or ¥4,794 at 40% off. The hoodie’s listed Black Friday price is ¥2,490. This is an arithmetic comparison using the same regular price, not a claim that a single-item purchase qualifies for the earlier multi-buy discount.

If your intended item is already in the Black Friday list, use its listed price to set your budget. Adding clothes you do not need just to reach three items increases the total you spend. Decide on the items and quantities first, then compare the offer that applies.

A November essentials and December gifts budget

A practical plan is to buy needed clothes in November, receive the card, and use it for eligible Christmas gifts in December. Keep the two purchases separate so you can see what is being discounted in each month.

November: the announced special prices

A men’s or women’s hoodie at ¥2,490 plus a sweatshirt at ¥1,990 comes to ¥4,480 including tax. Their regular prices total ¥7,990 + ¥6,990 = ¥14,980, a difference of ¥10,500. Receive the card while distribution continues and keep it for December.

December: an explicitly conditional gift calculation

If a crewneck sweater you choose in December costs ¥8,990 and is eligible for the card, the calculation is ¥8,990 × 50% = ¥4,495. Combined with November’s ¥4,480, merchandise spending would be ¥8,975 including tax. This is a conditional illustration, not an announced December price or a promise that a particular sweater will qualify.

1. Write separate lists for November essentials and December gifts.
2. Add up your November purchases using the prices listed for the 24 items.
3. Halve only the eligible merchandise amount for December.
4. Add excluded charges separately, and do not subtract a possible scratch-card prize in advance.

The same approach works when buying for several family members. Let the clothes and gifts you already intend to buy determine the plan; using the card should not become a reason to add unnecessary spending.

Frequently asked questions

Use these answers to check the timing, card conditions and store benefits before placing an order or visiting a shop. They follow the same conditions as the main guide.

When is Gap Japan’s Black Friday?

It runs from Thursday, November 19 to Monday, November 30, 2026.

Where does the campaign run?

At Gap stores and Gap Outlet stores across Japan, and on the official online store. Scratch cards are in-store only.

How do I get a Black Friday Card?

Everyone purchasing at a Gap store, Gap Outlet store or the official online store during Nov 19–30 receives one, while card supplies last.

When can I use the card?

From Tuesday, December 1 to Friday, December 25, 2026, for 50% off eligible purchases.

Is the card single-use?

No. It can be used repeatedly during the valid period with no eligible-item count limit. Selected products and sale items are excluded.

Can I use it on sale items?

Sale items are excluded, as are selected other products.

Can I combine it with coupons or membership benefits?

It cannot be combined with in-store discount events, other discount coupons, campaigns or membership benefits.

Does it halve shipping or shopping-bag charges?

Gift certificates, shopping bags, alterations and shipping are excluded from the discount.

Can I use it for an earlier purchase?

It cannot be applied to past purchases. The card cannot be reissued, transferred or resold.

Do online purchases qualify for scratch cards?

The scratch-card promotion is exclusively for purchasers at Gap stores and Gap Outlet stores in Japan during the campaign.

What can I win, and how do I collect it?

The promotion has ¥10 million in gift cards in total. A winner receives a ¥3,000 gift card at that store on the same day. The promotion ends when supplies run out.

Is the Nov 10–18 multi-buy offer the same as Black Friday?

No. The separate online offer runs Nov 10 at 00:00 through Nov 18 at 23:59, with 30% off two items or 40% off three or more. Full-price items and those with a current-price label (“今なら¥oo”) qualify; sale items, limited collections and other exclusions do not. Black Friday starts Nov 19.

Is the men’s baggy denim available from day one?

The men’s baggy denim is scheduled for late November. Its regular price is ¥9,990 and Black Friday price is ¥3,990, including tax.

What makes up the 24 discounted items?

Seven men’s, six women’s, three boys’, three girls’, three baby/toddler and two newborn items. The tables list every item with regular and tax-inclusive Black Friday prices.