Eat for Less

Key Takeaways: Steak Gusto’s first Sendai Beef Sirloin Fair runs from July 30, 2026 through mid-September, serving Grade 5 (A5/B5) wagyu sirloin of roughly 120g for 2,490 yen (2,739 yen incl. tax). A 400g sharing set comes with the Healthy Salad Bar at a special rate, normally 650 yen extra. Stock is limited and the fair ends once ingredients run out. Steak Gusto Holds Its First Fair Featuring Japan’s Top-Ranked Sendai Beef Steak Gusto, operated by Skylark Restaurants Co., Ltd. (headquartered in Musashino City, Tokyo; President Takashi Nakajima), will launch its ‘Sendai Beef Sirloin‘ Fair on Thursday, July 30, 2026. This marks the first time that Sendai Beef — a brand that uses only Japanese Black cattle graded at the nation’s highest level, Grade 5 (A5 / B5) — appears on the Steak Gusto menu, making premium wagyu sirloin accessible at family-restaurant prices. What Is Sendai Beef? Japan’s Only Ultra-Premium […]

Key Takeaways: Big Boy and Victoria Station run a Fillet Steak Fair from Thursday, August 6, 2026 through mid-September at roughly 165 locations. The Fillet Steak & Baked Potato starts at 2,739 yen including tax for 100g, seared over a 300°C open flame and served with domestic wasabi and garlic chips. Combination plates pair cut fillet with Otawara Hamburg or grilled chicken. Big Boy Japan Co., Ltd. (head office: Minato-ku, Tokyo; President: Hidekazu Konno), which operates the hamburg steak and steak restaurant chains Big Boy and Victoria Station, will hold a limited-time Fillet Steak Fair starting Thursday, August 6, 2026. The timing lines up with Japan’s Obon holiday, making it an easy way to add a small touch of luxury to a meal with family or friends. The Star: US-Raised Beef Fillet The fair centers on fillet, a lean and consistently popular cut. The US beef fillet used here is

Key Takeaways: Yoshinoya’s Gyu Kinmedai no Nitsuke Teishoku pairs tender simmered splendid alfonsino with the chain’s signature simmered beef for 899 yen including tax, dine-in only, from 11:00 on Monday, July 27, 2026. It sells at restaurants nationwide for a limited time. Morning diners can swap the breakfast salmon for simmered kinmedai for an extra 77 yen including tax. Yoshinoya Introduces a New Fish Set Meal: Gyu Kinmedai no Nitsuke Teishoku Yoshinoya Co., Ltd. (headquarters: Chuo-ku, Tokyo; President: Tetsuya Naruse) will begin selling the limited-time Gyu Kinmedai no Nitsuke Teishoku (beef and simmered splendid alfonsino set meal) at Yoshinoya restaurants across Japan from 11:00 on Monday, July 27, 2026. Driven by the wish for customers to enjoy not only beef but also fish dishes throughout the year, the chain has created a new fish set meal featuring the highly popular kinmedai (splendid alfonsino). Nitsuke, the classic way of preparing kinmedai,

Key Takeaways: Domestic raw mackerel, prized for its fat and firm texture, is 100 yen (110 yen incl. tax) from July 28 at 678 Hama Sushi stores. Toyama marinated firefly squid runs 160 yen (176 yen incl. tax), and Mediterranean bluefin tuna cheek 290 yen (319 yen incl. tax), while supplies last. Hama Sushi Launches “Umi-Neta Summer Festival Vol. 2” on July 28 Hama Sushi Co., Ltd. (President: Satoshi Minami; Head Office: Minato-ku, Tokyo), the conveyor-belt sushi chain operated under ZENSHO Holdings, will hold “Hama Sushi’s Umi-Neta Summer Festival Vol. 2” at stores nationwide starting Tuesday, July 28, 2026. The first round of the festival kicked off on Tuesday, July 14, headlined by “Sanriku-Grown Thick-Cut Coho Salmon” at 100 yen (110 yen incl. tax), and proved highly popular with diners. Vol. 2 builds on that success with seasonal summer toppings and a genuinely rare cut. The Headliner: Domestic Raw Mackerel

Key Takeaways: The Matsuya Foods store on AliExpress opens at 10:00 a.m. on Monday, July 27, 2026, serving customers in Japan only with no international shipping. Frozen gyumeshi toppings and original curry come in packs of 10, 20, or 30 servings. The annual sale runs August 14–16 as a prelude, then August 17–26 for the main discounts. Matsuya’s Signature Flavors Debut on AliExpress Matsuya Foods Co., Ltd. (headquartered in Musashino, Tokyo; President: Kazutoshi Kawarabuki), best known for its gyumeshi beef bowls, has announced that it will open an official store on the shopping platform AliExpress. The Matsuya Foods AliExpress Store opens at 10:00 a.m. on Monday, July 27, 2026. Note that the store serves customers in Japan only and does not offer international shipping. Matsuya Foods has been expanding its e-commerce business so that customers can easily enjoy restaurant-quality flavors at home, from its signature gyumeshi beef bowl toppings to

Key Takeaways: Eight next-generation artists premiere coffee-inspired original songs across two stages at the Starbucks Reserve Roastery Tokyo on Friday, August 28, 2026. A one-day pass costs ¥12,500 including drink, food and merchandise tickets, or ¥4,500 for two-hour entry. The Roastery closes to the general public that day, admitting festival ticket holders only. Starbucks Coffee Japan is teaming up with Spotify, one of the world’s largest audio streaming services, to host ‘Brew to the Beat Fest’ on Friday, August 28, 2026, at the Starbucks Reserve® Roastery Tokyo (2-19-23 Aobadai, Meguro-ku, Tokyo). At this immersive event blending coffee and music, eight next-generation artists will premiere brand-new original songs inspired by coffee. Event Overview Event name: Brew to the Beat Fest Date: Friday, August 28, 2026 Venue: Starbucks Reserve® Roastery Tokyo (2-19-23 Aobadai, Meguro-ku, Tokyo) Organizers: Starbucks Coffee Japan / Spotify Program: Live performances by eight artists, Roastery coffee workshops, beverages and

Key Takeaways: The Domino Shake Tropical Mango arrives Monday, July 27, 2026 at ¥650 including tax, the same price for delivery and takeout, in limited quantities while supplies last. Each cup is handmade to order with Thai Kaew mango dice, 100% Hokkaido raw milk, and 9% milk fat ice cream, with no ice at all. Some stores may not carry it. Domino’s Pizza Japan, the country’s No. 1 pizza delivery chain, will release the Domino Shake Tropical Mango in limited quantities starting Monday, July 27, 2026. This summer-only drink was developed as the perfect companion to the Summer Rich Curry Quattro pizza, which has been on sale since June 29. What Is the Domino Shake Tropical Mango? The Domino Shake is a popular side menu item, handmade one cup at a time at each store after the order comes in. Every flavor is made with rich ice cream and Hokkaido

Key Takeaways: From July 29 to August 25, 2026, any S, M, or L drink at KFC Japan costs ¥100 with no purchase limit — an L-size normally ¥340 saves you ¥240 each time. Ten drinks qualify, including Lemonade, Pepsi Cola, and the Freshly Ground Rich Coffee. Drink-only visits are fine at stores nationwide. Kentucky Fried Chicken Japan will run its “All Drink Sizes for ¥100” campaign at KFC stores nationwide from Wednesday, July 29 to Tuesday, August 25, 2026. With extremely hot days on the rise in Japan, KFC wants to help customers cool off: during the campaign, single-order drinks in all sizes (S, M, and L) are just ¥100 each, as many times as you like. Campaign Overview Name: “All Drink Sizes for ¥100” Campaign Period: July 29 – August 25, 2026 Details: Any single-order drink in S/M/L size, or the Freshly Ground Rich Coffee, for ¥100 (tax

Key Takeaways: Yoshinoya’s GodKatsu began serving its Tokusen Loin Katsu Set Meal at 1,496 yen including tax, alongside a takeout bento at 1,468 yen, from 11:00 a.m. on July 23, 2026 at the Kanjo 7th Ring Road Toyotama-Minami main store. Both use brand pork “Higashi no Takumi SPF,” and the set meal includes free rice and cabbage refills. The run is limited. GodKatsu, the tonkatsu specialty restaurant operated by Yoshinoya Co., Ltd. under Yoshinoya Holdings, launched its limited-time Tokusen (Premium) Loin Katsu Set Meal and Tokusen Loin Katsu Bento featuring the brand pork “Higashi no Takumi SPF” at its Kanjo 7th Ring Road Toyotama-Minami main store from 11:00 a.m. on Thursday, July 23, 2026. This special menu pairs finely textured pork with elegantly sweet fat and GodKatsu’s signature crispy breading, available only for a limited period. Launch Overview Launch date and time: From 11:00 a.m. on Thursday, July 23, 2026

Key Takeaways: Sukiya’s new Hiyashijiru chilled soup blends dashi, two kinds of miso and white sesame over momen tofu and okra, served from 9:00 AM on Tuesday, July 28, 2026 at about 1,996 stores nationwide. A la carte it is 240 yen tax included, and the gyudon set with pickles is 760 yen — 60 yen less than ordering separately. Sukiya, the gyudon (beef bowl) chain operated by Sukiya Co., Ltd. (part of Zensho Holdings, headquartered in Minato-ku, Tokyo), will launch a new summer item, “Hiyashijiru” chilled soup, from 9:00 AM on Tuesday, July 28, 2026. It is a light, refreshing cold soup made for Japan’s lingering summer heat. What Is Hiyashijiru? Sukiya’s Hiyashijiru features a chilled broth blending dashi stock, two kinds of miso, and white sesame, topped with generous cuts of firm momen tofu and okra. The savory dashi and rich sesame aroma come through in every sip,