Eat for Less

Key Takeaways: MATSUYA PASS costs 200 yen and takes 100 yen off standard set meals and 70 yen off gyumeshi, rice bowls and curry, with no limit on how many times you use it from July 1 to 31, 2026. Early sales start at 10:00 AM on June 26 at in-store ticket machines and via Mobile Order, while supplies last. Matsuya Foods’ ‘MATSUYA PASS’ Returns This July Matsuya Foods Holdings Co., Ltd. (headquarters: Musashino City, Tokyo; President: Kazutoshi Kawarabuki) will begin the early sale of its popular subscription pass ‘MATSUYA PASS’ at restaurants nationwide from 10:00 AM on Friday, June 26, 2026. After proving a hit in March, the service makes a comeback as the company celebrates its 60th anniversary. Under the slogan “We want to be everyone’s dining table,” it aims to make daily meals more casual and more affordable. What Is the ‘MATSUYA PASS’? Unlimited Discounts, As Many […]

Key Takeaways: Hama Sushi brings Kyushu seafood to roughly 675 stores nationwide from June 23, 2026, with Kyushu Fresh Mackerel and Horse Mackerel Tataki Wrapped in Shiso at 110 yen including tax. Premium plates such as Saga Beef Nigiri (319 yen) sit alongside Hakata Tonkotsu Ramen (429 yen). The official X account is also giving 80 winners a 3,000 yen dining voucher through June 27. Hama Sushi’s “Kyushu Umaka Neta Festival” Goes Nationwide Hama Sushi Co., Ltd., the sushi chain operator under Zensho Holdings, will hold its “Hama Sushi Kyushu Umaka Neta Festival” at stores nationwide starting Tuesday, June 23, 2026. The fair brings together seafood and local delicacies from Kyushu — a perfect lineup for early summer. The festival highlights “Kyushu Fresh Mackerel,” rich in fat and umami, and “Kyushu Horse Mackerel Tataki Wrapped in Shiso,” firm-textured fish paired with refreshing shiso and ginger. Both are offered at an

Key Takeaways: From June 30 to October 6, 2026, Matsuya nationwide serves the Giant Bowl Set and the ONE PIECE Set — adding 200 yen (incl. tax) to any of six gyumeshi varieties gets you one of 12 acrylic block chopstick rests. Kids’ menu orders come with free goods, and receipts of 800 yen or more enter a lottery for 100 original bowls. Matsuya x TV Anime ONE PIECE Collaboration Is Officially Happening! Matsuya, the Japanese chain famous for its gyumeshi (beef bowls), curry, and set meals, has announced a collaboration with the hit TV anime ONE PIECE. Organized by Matsuya Foods Holdings Co., Ltd. (HQ: Musashino City, Tokyo; President: Kazutoshi Kawarabuki), the campaign kicks off at 10:00 AM on Tuesday, June 30, 2026 at Matsuya locations nationwide. Order a collaboration set or a kids’ menu item and you can score original goods available only here. Campaign Overview Period: Tuesday,

Key Takeaways: Three summer-limited burgers land at Burger King Japan on Friday, June 19, 2026: the BBQ Steak Whopper at 1,190 yen, the Cheese version at 1,290 yen, and the Double at 1,590 yen, with sets running 300 yen more. American beef short rib steak tops the flame-grilled patty, finished with a new sauce blending 10 spices. Stores with a morning menu start selling after 10:30. Burger King Unveils Summer-Limited BBQ Steak Whopper BK Japan will launch three summer-limited burgers, the BBQ Steak Whopper, Cheese BBQ Steak Whopper, and Double BBQ Steak Whopper, starting Friday, June 19, 2026. Each piles American beef short rib steak boldly atop a flame-grilled 100% beef patty, finished with a newly developed “Special BBQ Spice Sauce” blended from 10 spices for a hearty, full-flavored burger. The Special BBQ Spice Sauce and Beef Short Rib Steak The American beef short rib steak is first seared over

Key Takeaways: Hanamaru Udon’s Cold Lemon Kishimen sells for 690 yen including tax, dine-in or takeout, from June 18 to June 28, 2026 at 23 stores across Kagawa, Nagoya, Kansai, and Greater Tokyo. Each store prepares only about 15 servings a day, and it is not offered through delivery or mobile order. Hanamaru Udon Returns to the Udon Artisans’ Festival, “Sanuki Shimen Matsuri 2026” Hanamaru Co., Ltd. (headquartered in Takamatsu, Kagawa; President Yoshihiro Maeda; part of Yoshinoya Holdings), operator of the Sanuki udon chain Hanamaru Udon, is taking part in the udon artisans’ festival “Sanuki Shimen Matsuri 2026,” led by udon shops across Kagawa Prefecture. To mark the occasion, the special menu item “Cold Lemon Kishimen” (690 yen incl. tax) — sold only in the Tokyo metropolitan area last year to great acclaim — will be available for 11 days, from Thursday, June 18 to Sunday, June 28, 2026, expanded

Key Takeaways: Zetteria adds two new sodas on June 24, 2026: Yuzu Green Lemonade Soda and Green Lemonade Pepsi, both 390 yen for M and 490 yen for L, tax included. The yuzu version blends yuzu soda with lemon syrup and whole green lemon, staying crisp to the last sip. Both are sold at about 270 stores until early September, while supplies last. Zetteria Debuts Refreshing New Summer Drinks Zetteria, the hamburger chain operated by Burger One Co., Ltd. (President: Hiroshi Kimura / HQ: Minato-ku, Tokyo) under Zensho Holdings, will launch two summer-ready drinks for a limited time starting Wednesday, June 24, 2026. The star is the new Yuzu Green Lemonade Soda, where the aroma of yuzu and the coolness of lemon burst out with fizzy carbonation. What Is Zetteria’s Green Lemonade Soda Zetteria’s Green Lemonade Soda combines a lemon syrup made with Sicilian lemon juice with whole green lemons

Key Takeaways: Yoshinoya is marking 500 million cumulative servings of its frozen gyudon with special sets at 5,000 and 5,555 yen tax included, available until 10:00 AM on Tuesday, June 30, 2026. Buyers of a special-priced set also enter a lottery for one of five HARIO glass-lidded rice pots. The sets are sold through the official online shop and major EC mall stores. Yoshinoya’s Frozen Gyudon Tops 500 Million Servings Yoshinoya Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President: Tetsuya Naruse) is holding a commemorative campaign featuring special sets and a prize giveaway at the Yoshinoya Official Online Shop and various EC mall stores, marking the milestone of cumulative shipments of its frozen gyudon (beef bowl topping) reaching 500 million servings. Since going on sale in 1993, Yoshinoya’s frozen gyudon has been loved by countless customers and has now surpassed 500 million cumulative servings (estimated from cumulative shipments between March 1993 and

Key Takeaways: Nakau adds the Katsuobushi Okra Maguro Tataki Don to its summer lineup from 11:00 AM on Wednesday, June 24, 2026, at 446 planned locations. Coarsely minced tuna tataki comes topped with bonito flakes and crunchy okra, priced from 900 yen for small rice to 1,470 yen for extra-large, tax included. Takeout is available. Nakau Unveils a Refreshing Summer Bowl: Katsuobushi Okra Maguro Tataki Don Nakau, the donburi and Kyoto-style udon chain operated by Nakau Co., Ltd. (a Zensho Holdings company), will release a new summer menu item, “Katsuobushi Okra Maguro Tataki Don” (Bonito Flakes & Okra Minced Tuna Rice Bowl), from 11:00 AM on Wednesday, June 24, 2026. Built on Nakau’s signature “Maguro Tataki Don”—where tuna is coarsely chopped to bring out its umami and aroma—this new bowl adds appetizing, summer-friendly ingredients. What Makes This Bowl Special The “Katsuobushi Okra Maguro Tataki Don” tops coarsely minced tuna tataki

Key Takeaways: From June 18, 2026, Gusto brings back the Original Japanese-Style Salad Udon, a 1992 dish returning after roughly 20 years, with a bonito-and-kombu broth, tuna, nori and seven kinds of vegetables. A Father’s Day coupon distributed June 18 through July 1 discounts 30 menu items, cutting Asahi Super Dry draft and highballs to half price. Gusto Brings Back Its Founding-Era “Original Japanese-Style Salad Udon” Gusto, the family restaurant chain operated by Skylark Restaurants, will roll out a limited-time summer menu starting Thursday, June 18, 2026, featuring the revived dish “Original Japanese-Style Salad Udon”. To celebrate Father’s Day, the chain will also distribute a “Father’s Day Coupon” offering deals on 30 menu items, including half-price beer and highballs—perfect for the whole family. A Traditional Flavor Loved Since 1992 Returns The “Original Japanese-Style Salad Udon” is a revival of a popular dish first sold back in 1992 under the name

Key Takeaways: Matsuya’s 60th-anniversary brand song, “A Gentle Place That Awaits You,” written by Shimokitazawa rock band ORCALAND, has played in stores nationwide since 10:00 a.m. on June 16, 2026. Streaming followed on June 17, the full music video premiered June 19, and the mini album “MAGIC×MAGIC” arrived July 8. Matsuya Foods Unveils an Original Brand Song for Its 60th Anniversary Matsuya Foods Holdings Co., Ltd. (headquartered in Musashino, Tokyo; President and Representative Director Kazutoshi Kawarabuki) has released an original brand song titled “A Gentle Place That Awaits You” (Anata wo Matsu Yasashii Basho) to commemorate its 60th anniversary. From 10:00 a.m. on Tuesday, June 16, 2026, the song began playing in Matsuya stores nationwide (excluding some locations). The track was written specifically for Matsuya by ORCALAND, a four-piece rock band based in Shimokitazawa, Tokyo. Built around the theme of “being there for people who work hard every day,” this