When does Big Boy's Father's Day campaign run?

It runs from Thursday, June 11 to Sunday, June 21, 2026, while supplies last, at 162 Big Boy and Victoria Station locations nationwide.

How much is the Wagyu sirloin and Giant Hamburg Steak combo?

The Sirloin (80g) & Giant Hamburg Steak combo is 2,739 yen for 150g, 2,915 yen for 200g, and 3,135 yen for 250g (tax included).

What kind of beef does Big Boy use for this campaign?

Domestic Japanese Black Wagyu sirloin graded rank 4 or higher, seared over a 300°C open flame for a tender, juicy, melt-in-your-mouth texture.

Is there a beer deal during the campaign?

Yes. From June 11–21 you can get a large draft beer for the medium price, just 605 yen incl. tax, valid on any number of mugs and single orders.

How does the 300-yen discount coupon work?

Order an eligible Father's Day item June 11–21 to receive a 300-yen coupon, valid June 22 to July 31. Limited quantities, while supplies last.

Big Boy Father's Day: Wagyu Sirloin Menu from June 11

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Key Takeaways：From June 11–21, 2026, Big Boy and Victoria Station run a Father’s Day campaign built around premium domestic Japanese Black Wagyu sirloin (rank 4+) seared over a 300°C flame, paired with their Giant Hamburg Steak or grilled shrimp from 2,629 yen. Bonus perks include a large draft beer for the price of a medium (605 yen) and a 300-yen discount coupon for use through July 31. Available at 162 locations nationwide while supplies last.

Big Boy Launches a Special Father’s Day Campaign

Big Boy Japan, a Zensho Holdings group company operating the hamburg steak & steak restaurants “Big Boy” and “Victoria Station,” will run a limited-time Father’s Day campaign starting Thursday, June 11, 2026, in celebration of Father’s Day on Sunday, June 21. This year’s theme is “a little luxury,” with a lineup of special menus featuring domestic Japanese Black Wagyu sirloin.

Premium Domestic Japanese Black Wagyu Sirloin

The Japanese Black Wagyu sirloin used this time is carefully selected from cuts graded quality rank 4 or higher, prized for its tender texture and richly sweet fat. Seared over a 300°C high-temperature open flame, it delivers a juicy, melt-in-your-mouth flavor. Pair it with the signature “Giant Hamburg Steak” or the thick, savory grilled shell-on shrimp, and choose the combination that suits your taste.

Father’s Day Menu & Prices (tax included)

Sirloin (80g) & Giant Hamburg Steak: 150g 2,739 yen / 200g 2,915 yen / 250g 3,135 yen
Sirloin (80g) & Grilled Shell-on Shrimp (2 pcs): 2,629 yen (with Cajun sauce)
Sirloin (160g): 3,289 yen
Cut Sirloin (80g) Triple Grill (Cut Sirloin 80g / Grilled Chicken 100g / Hand-kneaded Hamburg 100g): 2,739 yen
Cut Sirloin (80g) & Hand-kneaded Hamburg: 2,629 yen

Large Draft Beer at Medium Price

During the campaign period (June 11–21), enjoy a large draft beer for the price of a medium, just 550 yen (605 yen incl. tax). It applies to any number of mugs during the period and is also valid for single orders — perfect for a Father’s Day toast. ※Alcohol will not be served to those under 20 or to customers driving a car, motorcycle, bicycle, or other vehicle.

A 300-Yen Discount Coupon Gift

Order an eligible Father’s Day menu item, such as “Sirloin (80g) & Giant Hamburg Steak,” and receive a 300-yen discount coupon. The coupon is distributed from Thursday, June 11 to Sunday, June 21, and is valid from Monday, June 22 to Friday, July 31. Quantities are limited and available while supplies last.

Campaign Overview

Period: Thursday, June 11 – Sunday, June 21, 2026 (while supplies last)
Stores: Available at 162 locations nationwide (as of June 4)
Brands: Big Boy / Victoria Station

※Prices differ in part at the Big Boy Dining Waseda location. ※Please grill the Giant Hamburg Steak thoroughly on the tabletop stove before eating. Celebrate Father’s Day with a touch of luxury at your nearest Big Boy or Victoria Station.

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