When does Hama Sushi's Nippon Umaneta Festival Vol. 2 start?

It launches Tuesday, May 26, 2026, at around 670 Hama Sushi locations across Japan while supplies last.

What are the 110 yen items in the festival?

Sanriku large-cut silver salmon and Hokkaido-caught hokke tempura nigiri are both priced at 100 yen (110 yen tax included).

How much is the Toyama Bay firefly squid?

Raw large firefly squid from Toyama Bay is 210 yen (231 yen tax included), in season now with rich, savory innards.

How do I enter the Hama Sushi X giveaway?

Follow @hamasushi_jp and quote-post the campaign tweet with #はま寿司のにっぽん旨ねた祭り第2弾 between May 25 10:30 and May 27 23:59.

What can I win in the giveaway campaign?

80 winners will each receive a 3,000 yen Hama Sushi meal voucher to use at any participating location.

Hama Sushi Nippon Umaneta Festival Vol.2 May 26 Salmon Hokke 110 Yen

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Key Takeaways：Hama Sushi kicks off Nippon Umaneta Festival Vol. 2 on May 26, 2026, with Sanriku silver salmon and Hokkaido hokke tempura nigiri at just 110 yen each. The campaign also features premium picks like Toyama Bay firefly squid and Funka Bay scallops, plus an X giveaway offering 3,000 yen meal vouchers to 80 winners.

Hama Sushi Announces Nippon Umaneta Festival Volume 2

Hama Sushi, the popular conveyor belt sushi chain operated under Zensho Holdings, will launch the Hama Sushi Nippon Umaneta Festival Vol. 2 starting Tuesday, May 26, 2026, at locations nationwide across Japan. This is the second installment of the highly anticipated campaign featuring carefully selected seasonal ingredients from across Japan at affordable prices.

The first volume, which launched on May 12 featuring items like Hokkaido-caught vinegared herring, received tremendous customer praise, paving the way for this second installment showcasing premium ingredients from Sanriku, Hokkaido, and Toyama Bay.

New Menu Highlights

Additional Recommended Items

Hokkaido Whelk with Wasabi: 160 yen (176 yen tax incl.) — Crunchy texture with refreshing wasabi heat
Funka Bay Large Scallops: 160 yen (176 yen tax incl.) — Sweet, juicy, and tender
Toyama Bay Large Raw Firefly Squid: 210 yen (231 yen tax incl.) — In season now with rich, savory innards

X (Twitter) Campaign

To celebrate the festival launch, Hama Sushi’s official X account will host a meal voucher giveaway campaign.

Campaign Period: May 25 (Mon) 10:30 to May 27 (Wed) 23:59
How to Enter: Follow the official account (@hamasushi_jp) and quote-post the campaign tweet with the hashtag #はま寿司のにっぽん旨ねた祭り第2弾 along with the item you want to try
Prize: 80 winners will receive a 3,000 yen Hama Sushi meal voucher

Event Overview

The festival will be available at approximately 670 stores nationwide (as of May 25). Items are available while supplies last, and some products may have different sales periods or prices. Visit your nearest Hama Sushi to enjoy these exceptional seasonal ingredients from across Japan.