Two limited collaboration sets go on sale at 1,500 yen each (tax included), exclusively via KFC Net Order — the Kobu-Mayo Dip Set from August 12 to 25 and the Carrot Occhahoi Set from September 9 to 30, 2026. Each includes a newly drawn illustration item, a serial code for in-game rewards, and a stamp toward a 373-winner prize draw. KFC Japan and Uma Musume Launch a Five-Senses Collaboration Kentucky Fried Chicken Japan (President: Atsushi Nashima, Head Office: Yokohama, Kanagawa) will run the Uma Musume no Uma Uma! Kentucky! campaign at KFC restaurants nationwide from August 12 (Wed) through September 30 (Wed), 2026, in collaboration with the hugely popular game Uma Musume Pretty Derby. Uma Musume features charming characters named after real racehorses, and every past KFC tie-up has drawn a huge response. This time the theme is Kentucky enjoyed with all five senses – sight, sound, smell,

Zetteria’s Summer Japanese-Style Oroshi Burger Fair starts Wednesday, August 5, 2026, at 268 stores and runs through late August while supplies last. Three grated daikon burgers anchor the lineup: a beef burger at 620 yen and two chicken burgers at 590 yen each, split between house-made garlic soy sauce and a Setouchi lemon salt-based sauce. Zetteria Kicks Off Its Summer Japanese-Style Oroshi Burger Fair Zetteria, the burger chain operated by Burger One Co., Ltd. (President: Taishi Kimura; head office: Minato-ku, Tokyo), will hold its limited-time “Summer Japanese-Style Oroshi Burger Fair” starting Wednesday, August 5, 2026. The lineup features three Japanese-style burgers built around grated daikon radish, designed to stay refreshing even in the peak of Japan’s summer heat. The stars of the fair are two contrasting sauces: a fragrant house-made garlic soy sauce and a bright house-made salt-based sauce made with Setouchi lemon juice. Layered with grated daikon

Nakau adds the Kin-Goma Chilled Beef Tsuke Udon on Wednesday, August 5, 2026 from 11:00 AM, at 750 yen regular and 850 yen large, tax included. Golden sesame dipping sauce finished with yuzu meets the sweet-savory beef from the Gyu-Suki Don. Planned for 447 stores nationwide, with takeout available. Nakau Debuts a Summer Newcomer: Kin-Goma Chilled Beef Tsuke Udon Nakau, the donburi and Kyoto-style udon chain operated by Nakau Co., Ltd. (President: Hiromasa Ikematsu; Head Office: Minato-ku, Tokyo), will release “Kin-Goma Hiyashi Gyuniku Tsuke Udon” (Golden Sesame Chilled Beef Dipping Udon) from 11:00 AM on Wednesday, August 5, 2026. Nakau is part of Zensho Holdings, the group behind Sukiya and other major restaurant brands. The new Kin-Goma Chilled Beef Tsuke Udon and Kin-Goma Zaru Udon pair Nakau’s signature smooth, easy-to-slurp udon with a fragrant house-made golden sesame sauce. Compared with white sesame, golden sesame (kin-goma) is said to

Steak Gusto’s first Sendai Beef Sirloin Fair runs from July 30, 2026 through mid-September, serving Grade 5 (A5/B5) wagyu sirloin of roughly 120g for 2,490 yen (2,739 yen incl. tax). A 400g sharing set comes with the Healthy Salad Bar at a special rate, normally 650 yen extra. Stock is limited and the fair ends once ingredients run out. Steak Gusto Holds Its First Fair Featuring Japan’s Top-Ranked Sendai Beef Steak Gusto, operated by Skylark Restaurants Co., Ltd. (headquartered in Musashino City, Tokyo; President Takashi Nakajima), will launch its ‘Sendai Beef Sirloin‘ Fair on Thursday, July 30, 2026. This marks the first time that Sendai Beef — a brand that uses only Japanese Black cattle graded at the nation’s highest level, Grade 5 (A5 / B5) — appears on the Steak Gusto menu, making premium wagyu sirloin accessible at family-restaurant prices. What Is Sendai Beef? Japan’s Only Ultra-Premium

Big Boy and Victoria Station run a Fillet Steak Fair from Thursday, August 6, 2026 through mid-September at roughly 165 locations. The Fillet Steak & Baked Potato starts at 2,739 yen including tax for 100g, seared over a 300°C open flame and served with domestic wasabi and garlic chips. Combination plates pair cut fillet with Otawara Hamburg or grilled chicken. Big Boy Japan Co., Ltd. (head office: Minato-ku, Tokyo; President: Hidekazu Konno), which operates the hamburg steak and steak restaurant chains Big Boy and Victoria Station, will hold a limited-time Fillet Steak Fair starting Thursday, August 6, 2026. The timing lines up with Japan’s Obon holiday, making it an easy way to add a small touch of luxury to a meal with family or friends. The Star: US-Raised Beef Fillet The fair centers on fillet, a lean and consistently popular cut. The US beef fillet used here is