Tokyu Land Corporation (東急不動産) is turning TENOHA Daikanyama in Shibuya into a regional food market for one weekend. The Furusato Gourmet Marché in Daikanyama (ふるさとグルメマルシェin代官山) runs on Saturday, October 31 and Sunday, November 1, and entry is free.
This is only the second year. Last year Kesennuma in Miyagi was the sole guest region, and about 1,000 people came over the two days. This year five more areas join, so six towns and villages from Tohoku down to Kyushu and Shikoku will be selling and handing out tastings in one place.
Dates, venue and entry fee
Note that the two days have different hours. Sunday opens an hour earlier but also closes two hours earlier.
| Dates | Sat, Oct 31: 10:00–18:00 Sun, Nov 1: 9:00–16:00 |
|---|---|
| Venue | TENOHA Daikanyama (TENOHA building and MAIN building) Forestgate Daikanyama, 20-12 Daikanyamacho, Shibuya-ku, Tokyo |
| Entry | Free |
| Co-hosts | Tokyu Land, ReENE Energy, Japan Food Research Institute, Kesennuma City, Iitate Village, Sekikawa Village |
| Support | Hiji Town, Oasa Town Chamber of Commerce (Naruto), JA Satoura (Naruto), Hiruzen Dairy Cooperative (Maniwa) |
| Sponsors | Fujita Corporation, Takenaka Civil Engineering |
The six regions and what to try
Image: Tokyu Land Corporation (from the PR TIMES press release)
Around 80 products will be available to sample and buy. Some booths offer free tastings, while others are sales only. Here is what each region is bringing.
| Region | Tasting | For sale |
|---|---|---|
| Kesennuma City, Miyagi | Bonito | Seafood products such as returning autumn bonito (戻りカツオ), craft beer and more |
| Iitate Village, Fukushima | Sweets made with Yukikko pumpkin | Braised Iitate beef (飯舘牛角煮), Iitate beef curry, Yukikko pumpkin (雪っ娘かぼちゃ) and more |
| Sekikawa Village, Niigata | New-crop Iwafune Koshihikari rice | New-crop Iwafune Koshihikari (岩船産コシヒカリ), plus nekochigura (ねこちぐら), a traditional woven cat bed. Kouto rice (光兎米) is also featured |
| Hiji Town, Oita | — | Kabosu juice, mandarin juice, white leek ponzu, white leek chili oil, Sanrio goods |
| Naruto City, Tokushima | — | Naruto Kintoki sweet potatoes (鳴門金時), sudachi soy sauce, cookies with indigo leaves and more |
| Maniwa City, Okayama (Hiruzen Dairy Cooperative) | — | Jersey milk, Jersey milk cheese and more |
A dash in the tasting column only means the press release does not mention a sample for that booth. Several of these areas also offer their products as hometown tax donation gifts, so if a booth wins you over, it is worth reading up on how furusato nozei works after the October rule change.
Chef collaborations: buffet lunch, sweets and bento
Image: Tokyu Land Corporation (from the PR TIMES press release)
Beyond the stalls, the regional ingredients also go into restaurant dishes on the same site. Three menus are limited to the event period.
- Special buffet lunch at Cafe and Wine BAR Mary Jane, cooked by chef Hayashi (林修史) with produce from the participating regions.
- Limited-edition sweets by PAYSAGE pastry chef Eto (江藤英樹), offered both as samples and for sale.
- Furusato Marché bento, a special lunch box sold only inside the event area.
The buffet price and booking method are not in the press release. If the buffet is the main reason for your visit, confirm the details on the official pages first.
Mascots and hands-on events
Image: Tokyu Land Corporation (from the PR TIMES press release)
Three local mascots (yuru-chara) are expected at the venue:
- Hoya Boya (海の子 ホヤぼーや), Kesennuma’s tourism mascot. Sunday, November 1 only.
- Iitane-chan (植物の妖精イイタネちゃん), the official character of Iitate Village.
- Nyankichi (にゃん吉), the official character of Sekikawa Village.
| Mascot rock-paper-scissors | About 20 minutes. Winners get a gift set of local souvenirs. |
|---|---|
| Handshakes and photos | About 30 minutes with the mascots. |
| Botanical candle workshop | About 40 minutes, taught by Kobo Myrtle (工房マートル). First 15 people only. Bookings can be made with the Iitate Village commerce and tourism section at 0244-42-1620, and it closes once spots or materials run out. |
The start times of these sessions are not in the press release. With kids in tow, it is safer to arrive early and check the schedule at the venue.
Tips before you go
- Pick your day. If you want to see Hoya Boya, go on Sunday. If you want the longer shopping window, Saturday runs until 18:00.
- Book the candle workshop early. With only 15 places, a phone call ahead is the surest way in.
- Local residents get an extra. People living near the venue can bring a flyer handed out in the neighborhood to get a free extra tasting. Without the flyer, this perk does not apply.
- Payment methods are not announced. Each booth is run by a different region, so it is sensible to carry a little cash as well as cards. If you are still sorting out cards in Japan, see which credit card foreigners in Japan should get first.
- Bring a bag. Rice, juice, milk and cheese add up quickly.
Looking for more to do that week? The Musashino Art University festival also falls in late October, and the Taiyo no Tomato Men free ramen coupon festival is on earlier in the month.
What TENOHA is
Image: Tokyu Land Corporation (from the PR TIMES press release)
TENOHA is a network of community hubs that Tokyu Land runs in six locations across Japan. The name blends the Japanese words for palm of the hand and leaf. The Daikanyama site is the company’s showcase for its sustainability work, and it has hosted earlier events linking city visitors with producers from places such as Matsumae in Hokkaido, Kesennuma and Chino in Nagano.
The participating areas have ties to Tokyu Land through post-2011 earthquake recovery support and its business projects, including renewable energy. Co-host ReENE Energy (リエネ・エナジー) develops and runs solar power plants and joined the Tokyu Land group in 2025.
FAQ
- Q. Is there an entry fee?
- No. Admission is free. Food and goods at the booths are sold separately, and the press release does not list their prices.
- Q. What are the opening hours?
- Saturday, October 31 from 10:00 to 18:00, and Sunday, November 1 from 9:00 to 16:00.
- Q. Which day can I meet Hoya Boya?
- Hoya Boya, the Kesennuma tourism mascot, is scheduled to appear on Sunday, November 1 only. Iitane-chan and Nyankichi are also expected.
- Q. Can I book the botanical candle workshop?
- Yes. Reservations go through the Iitate Village commerce and tourism section at 0244-42-1620. It is limited to the first 15 people and ends when spots run out.
- Q. What is the tasting perk for local residents?
- Residents of the surrounding area can exchange a flyer handed out in the neighborhood for a tasting perk. It is limited to those flyer holders.
Official sources
Details are from the press release dated October 8, 2026, and may change. Check the official pages for the latest information.