This event has ended. Prices and point multipliers in this article are as of the event and are not current. The article is kept as a record. For preparing for the next one, see the evergreen Rakuten Marathon guide.
Key Takeaways：Rakuten’s Shopping Marathon runs from 20:00 on January 9 to 01:59 on January 16, 2026, with shop-hopping stacking up to 11x points and SPU pushing the total as high as 47x, capped at 8,500 points. Rakuma purchases qualify, and Furusato Nozei donations count toward your store tally. Entry is required before the campaign starts.
🛍️ Rakuten Shopping Marathon is Here!
📅 January 9 (Thu) 20:00 – January 16 (Thu) 01:59, 2026
✨ Campaign Highlights
- 🔥 Shop at multiple stores to earn up to 11x points
- ⚡ Combine with SPU for up to 47x points
- 🎁 Rakuma purchases also eligible for point boost
- 💰 Earn up to 8,500 points
🏯 Perfect Time for Furusato Nozei!
The Shopping Marathon is the perfect timing for Furusato Nozei donations! It counts toward your shop-hopping tally and earns you bonus points.
📖 View Furusato Nozei Guide📚 Helpful Guides & Tools
⚠️ Entry Required: You must enter the campaign to earn bonus points! Be sure to register before the campaign starts