Chef collaborations, an eat-in food court and traditional crafts in one hall
If you live in Tokyo and like trying food from places you never get round to visiting, this is a convenient week. From Wednesday, October 21 to Monday, October 26, 2026, the event hall on the 7th floor of Nihonbashi Mitsukoshi’s main building turns into a showcase for Chuo City, the ward that covers Nihonbashi, Ginza, Tsukiji and Hatchobori.
The fair is called Dai Chuo-ku Ten (大中央区展) and this is its 16th year. More than 40 shops take part. The highlights are dishes that two neighborhood shops created together, a food court where you can sit down for sushi or oyakodon, and a corner of traditional crafts such as tabi socks and kimono fabric.
Dates, hours and venue
| Official name | The 74th Chuo City Tourism and Commerce Festival: The 16th Tokyo Manmannaka Aji to Takumi no Dai Chuo-ku (第16回 東京まん真ん中 味と匠の 大中央区) |
|---|---|
| Dates | Wed, Oct 21 – Mon, Oct 26, 2026 Ends at 6 p.m. on the last day |
| Venue | Nihonbashi Mitsukoshi Main Store, Main Building 7F event hall |
| Eat-in hours | 10 a.m. – 7 p.m. Last orders 6:30 p.m. (5:30 p.m. on the last day) |
| Shops | More than 40 from Nihonbashi, Ginza, Tsukiji, Hatchobori and more |
| Organizers | Chuo City and the Chuo City Tourism and Commerce Festival Executive Committee |
All prices below are as published, tax included. Because eat-in and takeout are taxed at different rates (10% and 8%), the price list shows both rates.
Collaboration dishes made for this fair
The theme this year is connection. Shops that normally sit a few streets apart in Chuo City paired up to make something new. The one that gets the most attention is a sushi roll from a Ginza sushi restaurant and a sukiyaki house that has been in Nihonbashi for over 150 years.
The sukiyaki roll is available only at the eat-in counter. It has a heart-shaped piece of fresh wheat gluten in the middle and a sprinkle of gold leaf, and you pour egg yolk over it before eating, just as you would dip sukiyaki in raw egg.
The anko canelé pairs a canelé shop that opened in Hatchobori last year with the sweet bean paste of Seigetsudo Honten, a Ginza confectioner founded in 1907. The canelé is topped with a little salt to balance the sweetness. Only 100 are made each day.
| Shops | Item | Price |
|---|---|---|
| Sushi Ginza Onodera (鮨 銀座おのでら, Ginza) × Iseju (伊勢重, Nihonbashi Kodenmacho) | Sukiyaki collaboration roll Eat-in only | ¥550 per piece |
| Matsui no Canelé (マツイノカヌレ, Hatchobori) × Seigetsudo Honten (清月堂本店, Ginza) | Anko canelé 100 per day | ¥432 each |
| Iseju × Tsukiji Peppers Cafe (築地ペッパーズカフェ, Tsukiji) | Roast beef and dashi-maki egg sandwich with fresh peppercorns | ¥1,404 per pack |
| Nihonbashi cafe & connect (日本橋cafe＆connect, Nihonbashi Honcho) × Showa Shokuhin (築地鮭の店昭和食品, Tsukiji) | Cube-shaped bread with extra-salty red salmon | ¥411 each |
| Tsukiji Croquette (築地コロッケ, Tsukiji) × Ninben (にんべん, Nihonbashi Muromachi) | Monja croquette topped with freshly shaved bonito flakes | ¥501 each |
The sandwich uses roast beef from Iseju and a rolled omelet made with Tsukiji Peppers Cafe’s salt-pickled green peppercorns. The croquette is filled with monjayaki, the runny griddle dish Tsukishima is known for, and topped with fine shavings of dried bonito from Ninben.
The special-release bento
Two Nihonbashi Muromachi shops, Yamamoto Noriten (山本海苔店) and Nihonbashi Benmatsu Sohonten (日本橋弁松総本店), made a bento called Matsujiro for this fair. Rice is covered in crumbled nori, then topped with teriyaki swordfish, simmered swordfish cubes and fried fish-cake balls with nori mixed in. Grilled nori comes in a separate pack, so you can add more or wrap small hand rolls. It costs ¥1,890, only 30 are sold each day, and the limit is two per person.
The eat-in food court: sushi and oyakodon
If you want a proper sit-down meal, the food court has counter seats reserved for Sushi Ginza Onodera and table seats where you can order from several shops.
Sushi Ginza Onodera has won the first tuna at the New Year auction at Toyosu Market six times. At the fair it serves Edo-style nigiri one piece at a time, from ¥330 per piece. The toppings depend on what the shop can buy each day.
Tamahide (玉ひで) in Nihonbashi Ningyocho has been making its oyakodon recipe for more than 250 years. It uses Akaroku Tsumugi chicken, a breed developed with a contract farm for oyakodon, and serves the Edo-style version without aromatic vegetables. The toku oyakodon is ¥1,901 and comes with soup and pickles.
Food to take home
Several long-established shops sell their signature items for you to carry home.
| Shop | Item | Price |
|---|---|---|
| Niku no Takasago (肉のたかさご, Tsukuda) | Tokyo yakibuta (roast pork in house sauce) | ¥717 per 100 g |
| Ginza Bakery (銀座ベーカリー, Ginza) | Castella biscuit sandwich Fruit mix / W cacao / rum raisin | ¥866 / ¥658 / ¥588 |
| Seito (せいとう, Nihonbashi Honcho) | 1948 pudding 1948 black bread | ¥1,188 ¥734 |
The yakibuta is hand-roasted and stays moist even when cold, so it works sliced on its own or on ramen and fried rice. Ginza Bakery’s sandwich puts whipped cream between castella sponge and biscuit. Seito’s pudding is baked firm with a caramel sauce, and the black bread is lightly sweet with caraway.
Traditional crafts and kimono
The fair is not only about food. Workshops that have kept Edo-era techniques alive in Chuo City bring textiles and clothing.
| Shop | Item | Price |
|---|---|---|
| Hamacho Takatora (濱甼髙虎, Nihonbashi Hamacho) | Katsuo-stripe drawstring bag Cotton, about 28 × 19 cm | ¥4,400 each |
| Hamacho Takatora | Name added on the spot (live demonstration) | From ¥3,850 |
| Onoya Sohonten (大野屋總本店, Shintomi) | Plain tabi (cotton) Patterned tabi (cotton) | From ¥5,280 From ¥5,720 |
| Chikusen (竺仙, Nihonbashi Kobunacho) | Edo komon kimono fabric One only, silk | ¥374,000 |
| Chikusen | Dyed Nagoya obi One only, silk | ¥220,000 |
Hamacho Takatora started as a dye house in late Edo-period Nihonbashi and still makes hanten jackets, noren curtains and tenugui towels. Its drawstring bags come in patterns such as zodiac animals and picture puzzles, and staff will add a name to the back. Onoya Sohonten’s tabi are worn by kabuki actors and Noh performers. You can order custom tabi during the fair, but they take about two months to arrive.
Tips before you go
- Go early for the anko canelé (100 per day) and the Matsujiro bento (30 per day, two per person). The store says some items may sell out.
- The sukiyaki roll is sold only for eating in, so plan to sit down rather than take it away.
- JAPAN SENSES runs in the same building from October 21 to November 3 (Tue, public holiday), on every floor of the main and annex buildings, so you can browse the rest of the store on the same trip.
- The main building was designated an Important Cultural Property of Japan in 2016, and the Mitsukoshi Theatre inside marks its 100th anniversary in 2027. The store’s history page lists sights inside the building worth a look.
- Most department stores accept credit cards. If you don’t have one yet, see which credit card foreigners in Japan should apply for first.
Planning a busy week of events? The Musashino Art University Festival also falls on the same weekend. If you are after cheaper eats before then, there is the Taiyo no Tomato Men free ramen coupon festival and the buy one, get one free coupons at Lawson and FamilyMart.
FAQ
- Q. When and where is Dai Chuo-ku Ten held?
- From Wednesday, October 21 to Monday, October 26, 2026, at the 7th-floor event hall in the main building of Nihonbashi Mitsukoshi. It closes at 6 p.m. on the last day.
- Q. What are the eat-in hours?
- The eat-in area is open from 10 a.m. to 7 p.m. Last orders are at 6:30 p.m., or 5:30 p.m. on the last day.
- Q. Which items are limited?
- The anko canelé is limited to 100 per day and the Matsujiro bento to 30 per day with a limit of two per person. Chikusen’s Edo komon kimono fabric and dyed Nagoya obi are one of each.
- Q. Are the prices tax included?
- Yes. All prices are tax included, and the list mixes the standard 10% rate and the reduced 8% rate.
- Q. Is there an admission fee?
- The announcement does not mention one. Please check the official event page before you go.