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Key Takeaways: From July 15, 2026, the kids’ Mos Waiwai Set (560–680 yen) or the low-allergen set with drink (610 yen) comes with one of four Tamagotchi freebies: a holographic sticker set, mini clear case, letter bag, or Mametchi ballpoint pen. Quantities are limited and the campaign runs through late September at Mos Burger locations nationwide. Mos Food Services, the company behind Mos Burger, will offer collaboration freebies featuring Bandai’s beloved digital pet Tamagotchi with its kids’ Mos Waiwai Set starting Wednesday, July 15, 2026, at Mos Burger locations nationwide in Japan (some stores excluded). Available for a limited time and in limited quantities, this is the second Tamagotchi collaboration of the summer, following the 2026 Summer Lucky Bag. Second Summer Collab with Tamagotchi as It Turns 30 First released in 1996, Tamagotchi is a long-selling digital pet that celebrates its 30th anniversary this November. Its fanbase spans young children, […]

Key Takeaways: Yumean’s Summer Setouchi Fair runs July 9 through September 9, 2026, pairing Hyogo raw whitebait, Setouchi pike conger and Tokushima sudachi in seafood bowls and tempura sets at 1,539 yen including tax. From July 23 to August 10, the official X account posts a same-day 35% off coupon whenever the 5 a.m. forecast puts the Tokyo area at 35℃ or above. Skylark’s Japanese Restaurant Yumean Launches the ‘Summer Setouchi Fair’ Yumean, the Japanese-cuisine restaurant operated by Skylark Restaurants Co., Ltd., launches its limited-time ‘Summer Setouchi Fair’ on Thursday, July 9, 2026. Featuring refreshing Setouchi-region ingredients such as raw whitebait (shirasu) from Hyogo, pike conger (hamo) from the Setouchi Inland Sea, and sudachi citrus from Tokushima, it delivers a bounty of summer flavors perfect for the season. Event Overview Stores: All Yumean locations (availability and prices may vary by store) Period: Thursday, July 9 – Wednesday, September 9, 2026

Key Takeaways: Mos Burger’s Orange & Passion Fruit Tea runs from July 15 to early November 2026 at stores nationwide, priced at 610 yen including tax and served in an L-size cup. Half a fresh-cut orange, cut into six pieces, sits in Kandy-leaf black tea with passion fruit syrup. It is not eligible for set menus. Mos Burger Debuts a Refreshing Summer Drink Mos Food Services, Inc., which operates the Mos Burger chain, will launch a limited-time drink, the “Orange & Passion Fruit Tea,” from Wednesday, July 15 to early November 2026 at Mos Burger locations nationwide (excluding some stores). At the same time, the “Craft Ginger Ale” joins the menu as a regular item. To boost café-time visits, Mos Burger has been developing drinks and sweets that satisfy not only alongside a burger but also on their own. This time, the chain offers a bright, summery drink that blows

Key Takeaways: MOS Burger’s Avocado Tacos Burger (630 yen) runs from July 15 to early September 2026 at stores nationwide, layering avocado, tomato and cheddar-based cheese over the patty with a lemon wedge to squeeze. The MOS Tacos Burger (570 yen) and its spicy version (620 yen), which topped three million units last year, return with the same cheese upgrade. MOS Burger Unveils Summer Newcomer: The Avocado Tacos Burger MOS Food Services Co., Ltd., operator of the MOS Burger chain, will launch the limited-time “Avocado Tacos Burger” at MOS Burger locations nationwide (excluding some stores) from Wednesday, July 15 to early September 2026. At the same time, the popular “MOS Tacos Burger” and “Spicy MOS Tacos Burger” — which together sold three million units last year — will also return. It’s a refreshing lineup designed to blow away summer sluggishness. A “Uniquely MOS” Twist Riding the Tacos Boom In recent

Key Takeaways: SHABU-YO’s first “Mensore! Okinawa Gourmet Fair” runs from July 16 to mid-September 2026 at all stores, adding Okinawa soba broth, taco rice, jushi and shikuwasa jelly to every all-you-can-eat course at no extra charge. Courses start at 1,649 yen tax included on weekday lunch, and preschoolers eat free. The new broth won a vote in the chain’s official community to become its 10th edition. SHABU-YO Debuts Its Summer “Mensore! Okinawa Gourmet Fair” SHABU-YO, the all-you-can-eat shabu-shabu chain from Japan’s Skylark Group, will hold its first-ever “Mensore! Okinawa Gourmet Fair” for a limited time starting Thursday, July 16, 2026. A new “Okinawa soba broth” and a variety of Okinawan dishes will be available all-you-can-eat with no extra charge on any buffet course — a perfect fit for summer. The fair is operated by Skylark Restaurants Co., Ltd. (headquartered in Musashino, Tokyo). Event Overview Period: Thursday, July 16, 2026 to

Key Takeaways: The Angus Sirloin Steak Fair runs from July 16 through early August at roughly 160 Big Boy and Victoria Station locations. Australian Black Angus sirloin is grilled over an open flame at 300°C and served as cut or thick-cut steak, from 2,035 yen including tax. A summer-limited chimichurri sauce costs 242 yen including tax. Big Boy Serves Up a Summer Feast with the Angus Sirloin Steak Fair Big Boy Japan (headquartered in Minato-ku, Tokyo), a subsidiary of Zensho Holdings, will hold its Angus Sirloin Steak Fair starting Thursday, July 16, 2026, at its hamburger & steak restaurants “Big Boy” and “Victoria Station.” The fair features a lineup of summer feast menus that let you fully enjoy Black Angus sirloin steak. Carefully Selected Black Angus Beef The fair uses Australian Black Angus beef raised primarily on barley and other grains, prized for its tender texture, sweet fat, and richly

Key Takeaways: COCO’S runs its Unagi Fair from July 16 through late July 2026 at 504 stores nationwide, timed for the Day of the Ox on July 26. Four eel dishes are offered, headlined by the Whole-Eel Kiwami Bowl at 2,948 yen including tax. Takeout costs 10% less than dine-in, with reservations opening six days before pickup. COCO’S Japan, a Zensho Holdings company operating the nationwide family restaurant chain “COCO’S,” will hold its “Unagi (Eel) Fair” starting Thursday, July 16, 2026. Timed for the Day of the Ox (Doyo no Ushi no Hi) on Sunday, July 26, the fair serves up stamina-boosting eel dishes perfect for beating the summer heat. About the COCO’S Unagi Fair Rich in vitamin A and B-group vitamins, eel is an ideal food for building stamina in summer. COCO’S grills its eel by brushing on the sauce and grilling three separate times, giving it a fragrant,

Key Takeaways: Zetteria’s Hawaiian Fair brings four tropical burgers to 268 stores nationwide from July 15, 2026, led by a Loco Moco Cheeseburger with soft-boiled-style egg and four-cheese sauce. Prices run 580 to 620 yen including tax, and the fair ends in early August or once supplies run out. Zetteria Hawaiian Fair Overview Zetteria, the burger chain operated by Burger One Co., Ltd. under Zensho Holdings, will launch its limited-time Hawaiian Fair on Wednesday, July 15, 2026. Timed for the height of summer, the fair features four new burgers with a tropical twist, including one that recreates Hawaii’s classic comfort dish loco moco in burger form, and others that pair grilled pineapple’s sweetness with savory grilled meat. The Four New Burgers Loco Moco Cheeseburger (580 yen, tax included) A 100% beef patty topped with a soft-boiled-style egg and rich loco moco sauce, finished with a melty cheese sauce blending four

Key Takeaways: Sushiro’s first tie-up with Sapporo TV’s “Dosanko Weekend” brings three wild Hokkaido cherry salmon items to Hokkaido restaurants from July 8, 2026, starting at 200 yen. Each item runs only until its planned quantity sells out — 8,100 servings for the chanchan-yaki style nigiri. All three are dine-in only, and takeout shops are excluded. Akindo Sushiro Co., Ltd. (part of FOOD & LIFE COMPANIES), operator of the conveyor-belt sushi chain Sushiro, has launched its first-ever collaboration with Sapporo TV’s information program “Dosanko Weekend.” Three items featuring wild cherry salmon (sakura masu) from Hokkaido — including a Sushiro-style take on the local dish “chanchan-yaki” — go on sale at Sushiro restaurants in Hokkaido from Wednesday, July 8, 2026. About the Collaboration One of Sushiro’s five promises is to “create restaurants loved by the local community,” and this tie-up was born from a desire to delight customers in Hokkaido. “Dosanko

Key Takeaways: Matsuya’s Shogayaki Teishoku joins the regular menu at 10:00 a.m. on July 7, 2026, priced at 850 yen for the set meal and 790 yen a la carte. Shareholder benefit vouchers work on all sizes except Double, and takeout is available with miso soup charged separately. Some locations are excluded. Matsuya’s Shogayaki Teishoku Finally Returns to the Regular Menu Matsuya Foods has announced that its gyudon, curry, and teishoku chain Matsuya will launch the Shogayaki Teishoku (ginger pork set meal) from 10:00 a.m. on Tuesday, July 7, 2026. Answering long-standing requests from customers, the fan-favorite dish is making its much-awaited comeback as a permanent regular menu item. The dish returns as part of Matsuya’s pork loin series, known for its fine-textured, tender meat and the sweetness of the fat that spreads with every bite. The pork is seared quickly on a hot iron griddle to lock in its