This event has ended. Prices and point multipliers in this article are as of the event and are not current. The article is kept as a record. For preparing for the next one, see the evergreen Rakuten Marathon guide.
Key Takeaways：Rakuten’s final sale of 2025 runs from 8PM on December 19 through 1:59AM on December 26, with Shop Marathon stacking up to 11x points once you spend ¥1,000 or more at each shop. The 7,000-point cap is reached at around ¥78,000, and coupons of up to 50% off go live in the first two hours. Points arrive around January 15, 2026 and expire on February 28.
🎄 Last Big Sale of 2025
Rakuten Grand Appreciation Festival
Starting Tonight at 8PM! Year-End Shopping Extravaganza 🛒
📅 EVENT PERIOD
Dec 19 (Thu) 20:00 ~ Dec 26 (Thu) 01:59
*Entry required! Purchases before entry during the period are also eligible
🏃 Shop Marathon Bonus
Up to 11x Points
Standard 1x + Marathon 9x + Rakuma Bonus 1x
🎯 Participation Requirements
¥1,000+ per shop (tax incl.)
🔝 Points Cap
7,000 Points
💰 Cap Threshold
~¥78,000 (10 shops)
📆 Points Distribution
Around Jan 15, 2026
⏰ Expiration Date
Until Feb 28, 2026
🎫 Special Coupons
First 2 Hours Only
🔥 Tonight 8PM-10PM
Up to 50% OFF
⏰ Dec 19 (Thu) 20:00-22:00 only
🏪 Some shops: storewide eligible
⚠️ First-come, limited quantity
Selected Items Only
Valid Anytime During Event
Up to 50% OFF
📦 Selected items only
📅 Valid during sale period
💡 Grab it in advance!
Mama-Wari Members Only
Dads Welcome! Free Registration
+7x Points
👨👩👧 All parenting households eligible
🎯 Parenting Days (18-20th) +7x at participating shops
🔝 Cap: All members 500pt + Mama-Wari 100pt
⚠️ Separate entry required
💡 Festival Strategy Tips
- Dec 20 (Fri) & 25 (Wed) are “5 & 0 Days” – Rakuten Card payment +3x
- Shop marathon order doesn’t matter! Total shop count during period counts
- Points are time-limited! Use them by end of February
- No points beyond purchase cap → ¥78,000 is the sweet spot