This event has ended. Prices and point multipliers in this article are as of the event and are not current. The article is kept as a record. For preparing for the next one, see the evergreen Rakuten Marathon guide.
🎍 Rakuten New Year Point Up Festival 2026 🎍
Rakuten’s New Year Point Up Festival (新春ポイントアップ祭) is back for 2026! This once-a-year New Year exclusive campaign offers up to 7x points based on your total purchase amount — no need to shop at multiple stores like the Shop Marathon.
Unlike the Shopping Marathon, even purchases from a single store qualify for bonus points, making it perfect for buying lucky bags (fukubukuro), electronics, and other high-ticket items.
Point Multiplier Tiers
| Purchase Amount (Tax Incl.) | Point Multiplier |
|---|---|
| ¥5,000+ | 2x |
| ¥10,000+ | 3x |
| ¥30,000+ | 5x |
| ¥50,000+ | Up to 7x 🎯 |
Unlike the Shopping Marathon, purchases made before entry do NOT qualify for bonus points. Make sure to complete your entry before making any purchases!
- Maximum points: 5,000 points (limited-time points)
- Spending cap: ¥83,333 (excl. tax) / approx. ¥91,667 (incl. tax)
Stackable Campaigns
Wonderful Day (+up to 3x) runs simultaneously on January 1st, giving you even more point opportunities! Enter both campaigns before purchasing.
- ✅ Wonderful Day (Jan 1): +up to 3x
- ✅ Win Bonus: +1-2x when Rakuten Eagles or Vissel Kobe win
- ✅ Rakuten SPU: Up to 17x with qualifying conditions
- ✅ ¥2026 Off Coupon: Limited to first 3 days of the year
- Lucky bags (fukubukuro) & New Year sale items
- Electronics, designer goods & other high-ticket items
- Rakuten Furusato Nouzei (Note:Points disabled since Oct 2025)
- Contact lenses & daily necessities bulk buys
During the New Year period (until 1/3), shopping on Rakuten via the cashback app “Givearth” earns you an additional 2.0% points back!
New Year Point Up Festival + Givearth cashback = Double rewards!
📱 Learn How to Use Givearth →New Year Festival vs Shopping Marathon
| Feature | New Year Point Up | Shopping Marathon |
|---|---|---|
| Point Calculation | Based on amount | Based on shop count |
| Max Multiplier | 7x | 10x |
| Point Cap | 5,000 pts | 7,000 pts |
| Entry Requirement | Before purchase | During event period |
| Frequency | Once a year (New Year) | Almost monthly |
The New Year Point Up Festival is ideal for making a single high-value purchase from one shop. If you’re planning to shop at multiple stores, consider waiting for the Shopping Marathon starting around January 9th.
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