If you like secondhand fashion, mark your calendar for Saturday, November 14. WWDJAPAN, the Japanese edition of the fashion trade paper WWD, is holding the third edition of its reuse market at Goldwin’s headquarters in Kita-Aoyama, Tokyo. The theme is Circulate, Don’t Discard: instead of throwing things away, pass them on to someone who will use them.
Entry costs ¥500 and the money is donated, but you cannot simply walk in. You need to register and pay online first, and registration closes once capacity is reached. Registration opened on October 21, 2026.
Register on the official WWDJAPAN event site
Event details at a glance
| Event | WWDJAPAN REUSE MARKET 2026 AUTUMN (3rd edition) |
|---|---|
| Date | Saturday, November 14, 2026 |
| Hours | 10:00–18:30 (last entry 18:00) |
| Venue | Goldwin Inc. headquarters, 1F and 2F (青朋ビル) |
| Address | 3-5-6 Kita-Aoyama, Minato-ku, Tokyo |
| Admission | ¥500 charity entry fee (tax included) |
| How to enter | Register and pay in advance on the official event site |
| Organizer | WWDJAPAN (INFAS Publications Co., Ltd.) |
| Sponsors | Goldwin, 2nd STREET, Panasonic, Kao, Diageo Japan, Pinterest Japan, Snow Peak |
How to register and what the ¥500 pays for
Every visitor registers through the WWDJAPAN event page and pays the ¥500 charity entry fee during registration. All ages are welcome.
The fee is not kept as profit. Entry fees and donations from exhibitors, attendees and sponsor companies are passed on to an organization that supports environmental protection. Payment methods are listed on the registration page, so check there before you start. If you are still looking for a card that works smoothly with Japanese online checkouts, our guide to credit cards in Japan for foreigners walks through which one to get first.
Who is selling
The main draw is the sellers. People who work in fashion bring pieces they have actually worn, plus one-off items that have been sitting at home, and you can talk to them directly while you browse. The lineup below is the organizer’s list at announcement (in no particular order); more names will be added. Japanese names are shown as the organizer wrote them.
| Seller | Who they are |
|---|---|
| 加賀美健 | Contemporary artist |
| 高橋愛 | Actor, model |
| 二宮ちえ | Stylist |
| 服部恭平 | Photographer |
| 濱本愛弓 | Stylist |
| 安藤奈穂 | PR, HERALBONY |
| Senshu Fashion Project | Fashion club from Senshu University |
| Aoyama Fashion Association | Fashion club from Aoyama Gakuin University |
| 服飾デザイン研究会/FDL | Fashion club from Rikkyo University |
| 畠山千晶 | Model |
| 中田クルミ | Actor |
| 萌仁花 | Model / actor |
| コギソマナ | Stylist |
| 前多空 | Stylist |
| xiangyu | Artist |
| Taro Kondo | Creative director, PR, owner of hebeerryk! wineshop |
| PELI | POOLDE designer / DJ |
| Whyte | Hair salon and vegan café |
| 島田辰哉 | Stylist |
| Rina Shirai | PR |
| 安保彩世 | Model |
| Geidai Snap | Artist snap crew from Tokyo University of the Arts |
| 安野澄 | Actor |
| 後藤泰 | Hair and makeup artist |
| mao kamimura | Stylist |
| 庄司洋介 | Stylist |
| 佐山みき | Stylist |
| 山脇道子 | Stylist |
| 長坂啓太郎 | CEO, Sakas PR |
| COMI | Designer, CYCLE BY M.Y.O.B. |
| 名村恒毅 | Representative director, ITONAM Inc. |
| 菅野寿哉 | Director, thriftwear and fleamarkettourr |
| 紗羅マリー | Designer, IROJIKAKE / SAUVAGE |
| DaiShun | Dai: actor / influencer Shun: singer-songwriter / DJ |
| 梶雄太 | Stylist |
| 伊勢春日 | Director / curator, VOILLD |
Stylists make up a large part of the list, so expect a lot of carefully chosen wardrobe pieces rather than bulk secondhand stock.
Sponsor booths: repair, buyback and more
Beyond shopping, several sponsor booths let you fix, sell or care for clothes. Two of them can put money or points back in your pocket, so it is worth reading this section before you decide what to bring.
| Booth | What you can do | Bring / note |
|---|---|---|
| Goldwin Repair Club | Self-repair of clothes, badge workshop | Book via the link in your entry email |
| GOLDWIN Circular Action | See upcycled products | Display |
| GREEN BATON | Kids’ clothing buyback, one-off upcycled items | Specific brands only |
| 2nd STREET | Buyback at 20% above the usual appraisal | Official ID required |
| Panasonic | Try the latest garment steamer | Hands-on demo |
| EMAL | Fabric care exhibit | Free samples for booth visitors |
| JOHNNIE WALKER | Cocktail and DJ booth, culture market | Alcohol 20+ only |
Goldwin Repair Club. Goldwin’s repair program accepts clothing from any brand, not only its own. You do the repair yourself with help from specialist staff, using a sewing machine to restitch or a press to patch. There is also a workshop where you make a badge from leftover fabric. Self-repair needs a reservation through the special link in the email you receive after registering. A few same-day slots exist but are limited, and some conditions apply, so read them on the booking form first.
GOLDWIN Circular Action. This project turns uniforms actually worn by Japan’s freestyle moguls team into tote bags, sacoches and other upcycled goods, so every piece is different. The products are on display at the venue.
GREEN BATON. If your kids have outgrown their outdoor wear, this booth buys back children’s clothing from The North Face, Helly Hansen and Goldwin. Depending on condition, you receive Goldwin Members points, which work at Goldwin stores across Japan and on its official online store. Some items, such as swimwear and rompers, are not accepted, so check the GREEN BATON website before packing. The booth also sells one-off pieces customized with patches and fabric.
2nd STREET. The reuse chain, with more than 900 stores in Japan, sells staff-picked secondhand items and runs a buyback booth. On the day, it quotes 20% above its usual appraisal amount. You must show an ID document to sell, so do not forget it.
Panasonic. A touch-and-try corner for the latest garment steamer, which smooths wrinkles while clothes are still on the hanger.
EMAL (エマール). Kao’s delicate-clothes detergent will have a hands-on exhibit showing how it affects fabric, and visitors to the booth get a free sample.
Stage, DJs and the culture market
On the first floor, JOHNNIE WALKER runs a cocktail and DJ booth serving Black Ruby from its Black Label series. Alcohol is only served to people aged 20 and over, and drink-driving is illegal in Japan.
Upstairs on the second floor, the culture market supported by JOHNNIE WALKER sells records, CDs, cassette tapes, music gadgets and books that creators and artists have used themselves. The sellers and DJs have not been announced yet.
The second-floor stage hosts a live recording of the WWDJAPAN editorial team’s podcast on sustainability, with sustainability director Chizuru Muko (向千鶴) and other editors moderating and guest speakers joining. Session times may shift, and attending requires the same advance registration as the market.
Tips to get the most out of the day
- Register now. Capacity is limited, and entry is impossible without advance registration.
- Book the repair slot right after registering. The booking link only arrives in your entry email, and on-the-day slots are few.
- Bring clothes to sell. 2nd STREET quotes 20% above its usual appraisal on the day. Pack your ID.
- Bring outgrown kids’ outdoor wear. The North Face, Helly Hansen and Goldwin children’s items can earn Goldwin Members points at GREEN BATON.
- Watch the last entry time. Doors close to new visitors at 18:00, half an hour before the event ends.
FAQ
- Q. How much does it cost to get in?
- Admission is a ¥500 charity entry fee (tax included), paid when you register in advance on the WWDJAPAN event site.
- Q. Can I just turn up on the day?
- No. Entry requires advance registration and payment, and applications close once capacity is reached, so register early.
- Q. Can children come?
- Yes. The organizer says anyone from children to adults can join.
- Q. What do I need to sell clothes to 2nd STREET at the event?
- Bring an ID document. On the day, 2nd STREET quotes 20% above its usual appraisal amount at its buyback booth.
- Q. How do I book the Goldwin self-repair session?
- Use the special link in the email you receive after registering. Some same-day slots exist but are limited, and some conditions apply.
- Q. Where does the money go?
- Entry fees and donations from exhibitors, attendees and companies go to an organization that supports environmental protection.
Can’t make it? Pass clothes on from home
If November 14 does not work for you, the same idea works year-round on flea market apps. Our guides to Mercari and Rakuma explain how to start selling in Japan.
Source: INFAS Publications press release (PR TIMES) / WWDJAPAN. Details may change; check the official event site before you go.
