Big Boy and Victoria Station run the Mala Sauce Fair from September 8, 2026 to mid-November at 166 restaurants nationwide. Chili heat and tingling huajiao are ground with tomato, onion, garlic chips and sesame, then poured over the signature Otawara Hamburg Steak, which starts at ¥1,190 (¥1,309 incl. tax) for 150g. Extra huajiao oil is served on the side. Big Boy Kicks Off the “Mala Sauce Fair” on Tuesday, September 8 Big Boy Japan Co., Ltd. (President: Hidekazu Konno; Head Office: Minato-ku, Tokyo), a group company of Zensho Holdings, will hold the “Mala Sauce Fair” at its hamburg steak and steak restaurants “Big Boy” and “Victoria Station” starting Tuesday, September 8, 2026. Perfect for the appetite-boosting autumn season, the lineup lets guests enjoy the chain’s signature Otawara Hamburg Steak paired with a savory-spicy mala sauce. Chili Heat and Sichuan Pepper: Big Boy’s Original Mala Sauce The star of…

Matsuya PREMIUM Ginza adds a Kobe Beef Oni-Oroshi Ponzu Gyumeshi from 11:00 a.m. on September 2, 2026, priced at 1,650 yen tax included, with a double-meat bowl at 2,340 yen. Domestic daikon is coarsely grated by hand in-store and paired with house-made ponzu to cut the wagyu richness. Sold only at the Ginza store, and shareholder vouchers are not accepted. New Addition to the Kobe Beef Gyumeshi Series at Matsuya PREMIUM Ginza Matsuya Foods Co., Ltd. (headquarters: Musashino City, Tokyo; President: Kazutoshi Kawarabuki) will begin selling a new menu item, the Kobe Beef Oni-Oroshi Ponzu Gyumeshi, at its takeaway-format store Matsuya PREMIUM Ginza from 11:00 a.m. on Wednesday, September 2, 2026. The dish joins the brand’s Kobe Beef Gyumeshi series and reimagines the long-loved regular Matsuya menu item “Oni-Oroshi Ponzu Gyumeshi” as a genuinely luxurious bowl. Melt-in-the-Mouth Kobe Beef, Lightened by Grated Daikon and Ponzu The star of

Yoshinoya’s Karubi no Toriko runs an Autumn Stamina Fest at all locations from September 1, 2026. Two new items lead the lineup: the garlic-and-pork-back-fat Stamina Beef Karubi and the sweet-and-spicy Bulgogi Beef Karubi. Both are 840 yen as a dine-in bowl, 870 yen for takeout, and 1,190 yen as a dine-in set meal. Yoshinoya’s Karubi no Toriko Kicks Off the Autumn Stamina Fest Yoshinoya Co., Ltd. (headquartered in Chuo-ku, Tokyo; President and Representative Director: Tetsuya Naruse) has announced that its beef karubi bowl and sundubu specialty chain Karubi no Toriko will hold the “Autumn Stamina Fest” at all locations for a limited time starting September 1, 2026. Two new menu items headline the campaign, each pairing char-grilled beef karubi with a generous helping of vegetables for a flavor built to go with rice. Choose between the garlic-forward Stamina Beef Karubi and the sweet-and-spicy Bulgogi Beef Karubi, both available

Sushiro runs its Premium Neta x Red Shari Fair at restaurants nationwide from September 2, 2026, led by rare wild tuna haramo and Hokkaido sanma from 120 yen including tax. Every item is served on red shari rice made with red vinegar and aged sake lees. Each item ends once its planned quantity sells out. Akindo Sushiro Co., Ltd. (headquarters: Suita City, Osaka; President: Kohei Arai), operator of the conveyor-belt sushi chain Sushiro, will hold its “Premium Neta x Red Shari Fair” at Sushiro restaurants nationwide from Wednesday, September 2, 2026. The lineup highlights seasonal, origin-specific toppings including haramo, a rare belly cut of wild tuna, and Hokkaido-caught sanma (Pacific saury), a signature taste of autumn. Throughout the fair, every item is served on “red shari” rice seasoned with red vinegar blended with aged sake lees. Over 40 years of staying “straight to sushi” Sushiro began as a

Hanamaru Udon is selling the Hanamaru Set — Takamatsu First-Store Curry (small) plus Onsen Egg Bukkake Udon (small) — for 870 yen including tax from September 1 to 30, 2026, at stores nationwide. Bought separately the two come to 980 yen, so the set saves 110 yen. Takeout adds a 50 yen container fee per udon bowl. Hanamaru Udon Launches a September-Only 870 Yen “Hanamaru Set” Hanamaru Inc. (headquarters: Takamatsu City, Kagawa Prefecture; President: Yoshihiro Maeda), operator of the Sanuki udon chain Hanamaru Udon, will offer the “[September Only] Hanamaru Set” for one month from Tuesday, September 1 to Wednesday, September 30, 2026, at Hanamaru Udon locations nationwide (some stores excluded). The set pairs the “Takamatsu First-Store Curry (small)” — based on the recipe from the chain’s founding days — with the long-time favorite “Onsen Egg Bukkake Udon (small)” for 870 yen including tax, a price chosen as

Hama Sushi starts Nippon Umaneta Fair Vol.2 on Tuesday, September 1 at roughly 683 stores nationwide. Kyushu Horse Mackerel Tataki Wrapped in Shiso and Hokkaido-Landed Hokke Tempura Nigiri are both 100 yen (110 yen incl. tax), while Okinawa Diamondback Squid is 160 yen (176 yen incl. tax). Items sell while supplies last, and the official X account is giving 80 people a 3,000 yen dining voucher. Hama Sushi Kicks Off Nippon Umaneta Fair Vol.2 on September 1 Hama Sushi, the conveyor belt sushi chain operated by Hama-Sushi Co., Ltd. (President: Satoshi Minami, Head Office: Minato-ku, Tokyo) under Zensho Holdings, will launch the Hama Sushi Nippon Umaneta Fair Vol.2 at stores nationwide on Tuesday, September 1. The campaign spotlights seasonal toppings sourced from specific regions across Japan, all at approachable prices. The first volume of the fair began on Wednesday, August 19, featuring items such as the Domestic Vegetable