Yoshinoya Launches Its 2027 “Fukubako” on the Official Online Shop
Yoshinoya Co., Ltd. has begun selling its 2027 “Fukubako” (lucky box) for a limited time on its official online shop, including its stores on major e-commerce marketplaces. Sales started on November 12, 2026, and run until 10:00 a.m. on January 14, 2027.
This year’s Fukubako comes in three types: “Matsu,” “Take,” and “Ume.” They are packed with Yoshinoya’s classic frozen gyudon (beef bowl) topping, along with products launched in 2026 and original Yoshinoya merchandise. On top of that, the first 5,000 boxes come with a free “Cho-Kogumori Don” ultra-mini donburi bowl featuring the character “未” (Hitsuji, the Sheep), the zodiac sign for 2027. The boxes are ideal for family meals and stocking up over the New Year holidays, and also make great year-end (oseibo) and New Year (onenga) gifts.
2027 Fukubako at a Glance
- Sales period: November 12, 2026 – January 14, 2027, 10:00 a.m.
- Where to buy: Yoshinoya Official Online Shop, plus Yoshinoya’s official stores on Rakuten Ichiba, Yahoo! Shopping, d Shopping, and au PAY Market
- Lineup: Three types: “Matsu,” “Take,” and “Ume”
- Prices (tax included): “Take” and “Ume” (two sets) at ¥4,320 and ¥5,940; “Matsu” at ¥8,532
- Bonus: An ultra-mini donburi bowl with the zodiac character “未” for the first 5,000 boxes
*All prices are those of the Yoshinoya Official Online Shop (tax included).
“Take” and “Ume”: Assortments of Popular Items
“Take” and “Ume” are two sets packed with Yoshinoya favorites, priced at ¥4,320 and ¥5,940. Both are delivered in a special donburi-pattern gift box available only through online sales, which makes them a great choice for gifting.
¥4,320 (tax incl.) Set Contents
- Gyudon (beef bowl) topping 120g × 2
- Gyu Teppan Yakiniku (teppan-grilled beef) (105g × 2) × 2
- Sweet-style butadon (pork bowl) topping 120g × 2
- Oyakodon (chicken and egg bowl) topping 120g × 2
- Pickled red ginger × 1
*All items frozen
In addition to the classic frozen gyudon topping, this set includes “Gyu Teppan Yakiniku,” which is being sold on the official online shop for the first time. It recreates the flavor of the “Gyu Teppan Yakiniku Teishoku” set meal served in Yoshinoya restaurants, so you can enjoy the in-store taste at home.
¥5,940 (tax incl.) Set Contents
- Gyudon topping 120g × 4
- Sweet-style butadon topping 120g × 2
- Buta Shogayaki (ginger pork) 120g × 2
- Karaage (Japanese fried chicken) 500g × 1
- Yakitori-don (grilled chicken bowl) topping 120g × 2
- Oyakodon topping 120g × 2
- Tororo (grated yam, 2 packs) × 1
- Togarashi chili pepper × 1
*All items frozen except the chili pepper
This high-volume set adds karaage, grilled chicken, and more. With its wide variety, it is ideal for stocking up over the New Year holidays and for kids at home during winter break.
“Matsu”: Includes a Gyudon-Pattern Blanket
“Matsu” is priced at ¥8,532 (tax included). It is the most generous of the three, and in addition to the food items it includes an original Gyudon-Pattern Blanket available only in the Fukubako.
“Matsu” Contents
- Gyudon topping 120g × 6
- Sweet-style butadon topping 120g × 4
- Buta Shogayaki (ginger pork) 120g × 2
- Karaage 500g × 1
- Oyakodon topping 120g × 2
- Thick-cut beef tongue 100g × 1
- Grilled salmon (50g × 5 slices) × 1
- Pickled red ginger × 1
- Tororo (grated yam, 2 packs) × 1
- Togarashi chili pepper × 1
- Gyudon-Pattern Blanket × 1
*All food items frozen except the chili pepper
With gyudon topping (120g × 6) and sweet-style butadon topping (120g × 4), you can stock up generously on Yoshinoya’s signature menu items. Thick-cut beef tongue and grilled salmon are also included, so you can enjoy dishes beyond rice bowls.
Fukubako-Exclusive Gyudon-Pattern Blanket
This original blanket is inspired by Yoshinoya’s gyudon. It is warm and soft to the touch, and it can be folded and stored compactly in its donburi (bowl) section. It is a limited item available only in the Yoshinoya Official Online Shop Fukubako.
- Blanket size: W920 × 620 mm
- Hood size: W270 × H170 mm
- Material: 100% polyester
First 5,000 Only: Ultra-Mini Donburi Bowl with the Zodiac Character “未”
Every year, a limited number of Fukubako come with the “Cho-Kogumori Don,” an ultra-mini donburi bowl. The 2027 edition has the zodiac character “未” (Sheep) on the bottom. It is limited to the first 5,000 boxes, so buy early if you want one.
- Size: 7 cm diameter × 3 cm height
Where to Buy
- Yoshinoya Official Online Shop
- Yoshinoya Official Shop – Rakuten Ichiba
- Yoshinoya Official Shop – Yahoo! Shopping
- Yoshinoya Official Shop – d Shopping
- Yoshinoya Official Shop – au PAY Market
The official online shop has a dedicated Fukubako page. Yoshinoya’s official online shop also offers an e-gift service.
Summary
Yoshinoya’s 2027 Fukubako comes in three types: a set featuring Gyu Teppan Yakiniku, making its online-shop debut; a high-volume set with karaage and grilled chicken; and the top-tier “Matsu” with a limited-edition blanket. Sales run until 10:00 a.m. on January 14, 2027. The zodiac “未” ultra-mini bowl is limited to the first 5,000 boxes, so check it out soon if you’re interested.
Source: press release by 株式会社吉野家ホールディングス (PR TIMES, in Japanese)
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