Matsuya Foods Holdings Co., Ltd. will begin distributing “Free Side Menu Coupons” at its popular beef bowl, curry, and set meal chain Matsuya, starting from 10:00 AM on Tuesday, April 21, 2026. This major campaign commemorates Matsuya Foods’ 60th anniversary, offering customers a convenient and satisfying dining experience amid their busy daily lives.
Campaign Overview
Customers who purchase a main menu item for dine-in or takeout will receive a “Free Side Menu Coupon” valid for their next visit. On the next visit, one coupon can be used per main menu item purchased.
Campaign Period
Distribution begins at 10:00 AM on Tuesday, April 21, 2026. Distribution ends when each store’s coupon stock runs out.
Four Side Menu Options
- Potato Salad – A classic favorite side
- Raw Egg – Perfect match with beef bowl (cannot be substituted for soft-boiled egg)
- Kimchi – Spicy and appetizing
- Miso Soup – Warm comforting bowl (takeout only)
Participating Stores and Conditions
The campaign applies to all Matsuya locations nationwide, excluding Narita Airport Terminal 3, Haneda Innovation City, and highway PA/SA branches. Orders via Matsuben Net, mobile ordering, ticket machines, drive-thru, and phone reservations for bento are eligible, but all delivery services are excluded.
Usage Notes
- Present the coupon to staff when handing over the meal ticket
- Cannot be combined with other coupons, discount tickets, or meal vouchers
- Distribution ends when store stock is depleted
60th Anniversary Special Campaign
Built around the concept “Delicious isn’t enough!”, this campaign delivers both the joy of choice and genuine satisfaction. It’s a perfect opportunity to enjoy savings as new-life routines settle in. The official Matsuya Foods app offers additional coupons, and cashless payment point rewards make the deal even better.