Yonezawa Autumn Festival: Food, Halloween & Free Imoni

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Key takeawaysYonezawa City-Center Autumn Festival runs on Saturday, October 31, 2026, from 11 a.m. to 6 p.m. on C.H. Dallas Street, with around ten businesses, a Halloween photo spot, DJ and magician entertainment, and a stage program. Free imoni goes to visitors who collect sweets and stamps at two booths, while supplies last. The venue street is closed to vehicles from 9 a.m. to 7 p.m.

Looking for a Halloween outing in Yamagata? Yonezawa City-Center Autumn Festival (米沢まちなか秋祭り) takes place on Saturday, October 31, 2026, from 11 a.m. to 6 p.m. Food stalls, music and a Halloween photo spot will fill C.H. Dallas Street, in front of Nase BA and the new Yonezawa Chamber of Commerce and Industry building.

There is also a free imoni giveaway, but you first need to visit two booths to pick up sweets and stamps. The announcement does not specify an admission fee, so the free food offer should not be read as confirmation that admission is free.

Yonezawa City-Center Autumn Festival flyer featuring a bowl of imoni and Halloween pumpkins
Image: Yonezawa City, Yamagata Prefecture, via its PR TIMES press release.

Date, location and parking

Date and timeSaturday, October 31, 2026
11 a.m.–6 p.m.
VenueC.H. Dallas Street (C.H.ダラス通り), in front of Nase BA (ナセBA) and the new Yonezawa Chamber of Commerce and Industry building
AddressYonezawa City, Yamagata Prefecture. A street number is not provided in the announcement.
AdmissionNot specified; check with the organizers.
ParkingUse Yonezawa City Machinaka Parking or nearby paid parking.
Road closureThe venue section of C.H. Dallas Street is closed to vehicles from 9 a.m. to 7 p.m. that day.
OrganizersYonezawa City Center Revitalization Council (米沢市中心市街地活性化協議会) and Yonezawa City-Center Autumn Festival Executive Committee (米沢まちなか秋祭り実行委員会)
ContactYonezawa City Commerce and Industry Division: 0238-22-5111
Driving there? The road closure starts before the festival opens and continues after it finishes. Plan to park away from the closed section rather than drive directly to the stalls.

Check the executive committee’s Instagram updates before setting off. The announced program may change, and rain arrangements have not been specified.

How to get the free imoni

To get the imoni, you must visit certain booths first. Follow these steps:

  1. Visit two festival booths.
  2. Collect the sweets and stamps offered there.
  3. Get your imoni while supplies last.

The announcement does not give a serving time, portion count or collection point. It also does not state whether a purchase is required at the booths. Check those details with staff before joining a line.

The giveaway ends when the imoni runs out. Completing the stamp requirement does not mean a serving will still be available.

Food stalls and activities

Around ten businesses, including food vendors, are expected to take part. The announcement names the following participants; this is not presented as a complete menu or price list.

ParticipantAnnounced offering
Sosorube (ソソルベ)Wrap sandwiches, fried chicken and more
Digurusu (ディグるス)Tacos and more
TARANADrinks and more
Yorimichiya (よりみちや)Takoyaki, okonomiyaki sticks, seafood yakisoba and more
LIONEX Corporation (LIONEX株式会社)Soccer activities and more
Eto R (株式会社エト・アール)Buyback booth and other offerings
Circular Thanks LLC (合同会社Circular Thanks)Magician

A Halloween photo spot gives visitors somewhere to take pictures in costume. DJ and magician entertainment is also announced, although individual performance times are not listed.

If taking photos is part of your plan, you may also want to read our d VALUE PASS and ChargeSPOT rental guide before heading out. Check service availability separately; the festival announcement does not list a charging facility.

Stage schedule

The stage program includes children’s dance, student musicians and appearances by Yonezawa-born soccer player Sato (佐藤 彰真).

Start timeProgram
NoonChildren’s dance performance
1:30 p.m.Talk by Sato, followed by a rock-paper-scissors contest
2 p.m.Band performance by Tohoku University of Art and Design students
3 p.m.Conversation between Sato and Circular Thanks LLC

These are announced start times, not guaranteed running times. Check the latest official updates if a particular appearance is the main reason for your visit.

For more festival reading, our Musashino Art University Festival guide covers another arts-focused outing, while our Shibaura Canal Festival guide looks at a different neighborhood celebration. Those articles cover separate events and dates, not alternatives confirmed for this weekend.

Frequently asked questions

When is the Yonezawa autumn festival?
It takes place on Saturday, October 31, 2026, from 11 a.m. to 6 p.m.
Is the imoni free for everyone?
The free giveaway is for visitors who collect sweets and stamps at two festival booths. It ends when supplies run out.
Is festival admission free?
The announcement does not specify an admission fee. Confirm with the organizers; the free imoni giveaway does not establish that admission is free.
Can I drive along the festival street?
No. The venue section of C.H. Dallas Street is closed to vehicles from 9 a.m. to 7 p.m. on October 31. Use Yonezawa City Machinaka Parking or nearby paid parking.
What happens if it rains?
Rain arrangements are not stated in the announcement. Check the executive committee’s official Instagram for updates before traveling.

Source: Yonezawa City’s official announcement, published October 27, 2026. Information checked against the supplied announcement as of October 29, 2026.

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