Shinjuku Takashimaya is marking its 30th anniversary with its popular Great Hokkaido Fair, running from Wednesday, October 21 to Tuesday, November 3, 2026 (a national holiday). Around 80 shops, chosen by Takashimaya buyers based in Hokkaido, fill the 11th-floor event hall with ramen, seafood bento, meat bento, sweets and bread.
This year the theme is two Hokkaido staples: sweet corn (known locally as tokibi, とうきび) and scallops. The catch is that many items are sold in only one of the two weeks, and most have a daily limit. Below, the menu is sorted so you can pick the right day.
Dates, venue and key facts
| Event | Great Hokkaido Fair (大北海道展), Shinjuku Takashimaya 30th anniversary edition |
|---|---|
| Dates | Wed, Oct 21 – Tue, Nov 3, 2026 (national holiday) |
| Venue | Shinjuku Takashimaya (新宿高島屋), 11th-floor event hall |
| Organizer | Takashimaya Co., Ltd. (株式会社髙島屋) |
| Shops | About 80, with eat-in counters and live cooking |
| Hours / admission | Not stated in the press release. Check the official page. |
| Contact | 03-5361-1111 (Shinjuku Takashimaya main line) |
Official event page: Shinjuku Takashimaya Great Hokkaido Fair (Japanese).
Week 1 or week 2? What changes
The fair is split into two halves. If one dish is the reason you are going, check which week it belongs to first.
- Scallop tasting set from a sushi shop
- Sarufutsu scallop and crab bowl with sea urchin (anniversary collab)
- Hakodate salt ramen from Yamazaki Yofukuten
- Most corn sweets: Rimo parfait, Alice Farm muffin, Le Glacier ice cream
- Asahikawa scallop comparison bento and the tuna and scallop bowl
- Lamb burger collab, scallop soup curry, scallop ramen, premium seafood box
Items with no date range listed in the press release (for example the LeTAO parfait, the Komagatake milk parfait, Bakery Kansuke breads and the beef and scallop skewer) appear across the full period.
Hokkaido corn sweets and breads
Corn is the star of the dessert counters this year, from parfaits to butter ice cream. Several of these start only in the second week.
| Item / shop | Price | When / limit |
|---|---|---|
| Corn parfait Patisserie Rimo (パティスリー・リーモ) | ¥1,287 | Oct 28 – Nov 3 |
| Hokkaido corn reward parfait Picata no Mori Komagatake Milk (ピカタの森 駒ケ岳牛乳) | ¥1,380 | 50 per day |
| Hand-baked muffin, corn and potato curry flavor Alice Farm (アリス・ファーム) | ¥601 | Oct 28 – Nov 3 60 per day |
| Corn butter ice cream (single) Le Glacier TOKACHI | ¥600 | Oct 28 – Nov 3 |
| Hokkaido corn pudding parfait Otaru Yogashiho LeTAO (小樽洋菓子舗ルタオ) | ¥1,375 | Full period |
| Biei corn fromage bread Bakery Kansuke (ベーカリーカンスケ) | ¥1,140 | Full period |
| Biei grilled corn tartine Bakery Kansuke | ¥551 | Full period |
The Komagatake milk parfait is one of the few corn desserts you can get in week 1, but it is capped at 50 a day.
Scallop bento and skewers
The scallop lineup is mostly take-home bento, and the daily numbers are small. A 30-per-day box can be gone well before the evening.
| Item / shop | Price | When / limit |
|---|---|---|
| Scallop tasting set Sushi shop (鮨処 竜敏) | ¥3,888 | Oct 21 – 27 30 per day |
| Large scallop and red scallop comparison bento Asahikawa Eki Tachiuri Shokai (旭川駅立売商会) | ¥3,564 | Oct 28 – Nov 3 30 per day |
| Toi bluefin tuna and scallop bowl Bluefin tuna workshop (クロマグロ専門工房 鮪斗) | ¥2,499 | Oct 28 – Nov 3 50 per day |
| Obihiro beef and Hokkaido scallop steak skewer Toyonishi Farm (トヨニシファーム) | ¥1,296 | 100 per day |
Eat-in ramen, curry and anniversary collabs
For the 30th anniversary, Takashimaya paired up Hokkaido shops to create two special dishes, cooked to order at the eat-in counters. The regular eat-in counters cover ramen, soup curry and a premium seafood box.
| Item / shop | Price | When / limit |
|---|---|---|
| Collab: Sarufutsu scallop and crab bowl with frozen raw sea urchin, miso soup and side dish Sarufutsu Marugoto-kan (さるふつまるごと館) × Hakodate Uni Murakami (函館うに むらかみ) | ¥4,510 | Oct 21 – 27 20 per day |
| Collab: Lamb barbecue burger with mixed cheese Asahikawa Jingisukan Daikokuya (旭川成吉思汗 大黒屋) × Cheese Kobo Adonai (チーズ工房アドナイ) | ¥1,300 | Oct 28 – Nov 3 30 per day |
| Premium Hakodate salt ramen with scallop butter and tororo kelp Yamazaki Yofukuten (ヤマザキ洋服店) | ¥1,980 | Oct 21 – 27 150 per day |
| Hokkaido scallop soup curry with rice Tiger Curry (タイガーカレー) | ¥2,980 | Oct 28 – Nov 3 |
| Scallop chicken paitan ramen, Hatsuyuki special (salt or miso) Ame wa, Yasashiku NO,2 (雨は、やさしく NO,2) | ¥2,300 each | Oct 28 – Nov 3 200 per day in total |
| Toi bluefin tuna premium seafood box Bluefin tuna workshop (鮪斗) | ¥5,800 | Oct 28 – Nov 3 50 per day |
Tips before you go
- Pick your week first. The first-week seafood (the Sarufutsu collab bowl and the sushi scallop set) will not come back in week 2, and most corn desserts do not start until October 28.
- Daily limits are tight. The Sarufutsu bowl is limited to 20 servings a day. Items disappear once they sell out, so go early for the scarcer ones.
- Hours and admission are not in the release. Check the official event page or call 03-5361-1111 before heading out.
- Payment. Accepted payment methods are not listed either. If you are still setting up a card in Japan, our guide to credit cards for foreigners in Japan explains which one to apply for first.
If you love regional food but cannot make it to Shinjuku, it is worth reading our note on the October furusato nozei changes before choosing this year’s gifts. Planning a whole food weekend in Tokyo? The Musashino Art University Festival is another option this month, and our Taiyo no Tomato Men ramen coupon festival post shows how quickly limited food deals tend to run out.
FAQ
- Q. When and where is the Great Hokkaido Fair at Shinjuku Takashimaya?
- From Wednesday, October 21 to Tuesday, November 3, 2026 (a national holiday), in the 11th-floor event hall of Shinjuku Takashimaya.
- Q. Is there an entrance fee, and what are the opening hours?
- The press release does not mention admission or opening hours. Check the official event page or call Shinjuku Takashimaya at 03-5361-1111 before you go.
- Q. Which items are sold only in the first week?
- From October 21 to 27 only: the scallop tasting set from a sushi shop, the Sarufutsu scallop and crab bowl collaboration, and the premium Hakodate salt ramen from Yamazaki Yofukuten.
- Q. Can popular items sell out?
- Yes. Many items have a daily limit, from 20 servings for the Sarufutsu bowl to 150 bowls for the Hakodate ramen, and sales end when stock runs out.