This event has ended. Prices and point multipliers in this article are as of the event and are not current. The article is kept as a record. For preparing for the next one, see the evergreen Rakuten Marathon guide.
Key Takeaways：Shop-hopping runs from Feb 19 at 20:00 until Feb 23 at 01:59 JST, with the point cap raised to 10,000 — 3,000 above the usual ceiling. Each shop needs a ¥1,000 tax-included purchase to count, and Feb 20 falls on a “5 and 0 day” for an extra Rakuten Card boost. Entry stays open from Feb 17.
🛍️ Rakuten Shopping Marathon is Live!
Shop-Hop for Up to 10x Points ✕ SPU Up to 47x
📅 Points Up Period: Feb 19 (Thu) 20:00 – Feb 23 (Mon) 01:59 JST
Entry Period: Feb 17 (Tue) 10:00 – Feb 23 (Mon) 01:59 JST
✨ This Round’s Highlights
📌 Shop-hop points cap: 10,000 points (3,000 more than usual!)
📌 Feb 20 (Fri) is a “5 & 0 Day” — use Rakuten Card for extra point boost!
📌 Rakuma purchases also count for +1x (separate 1,500 pt cap)
💡 Shopping Tips
Not sure how to maximize your shop-hopping points? Use our Marathon Calculator to plan your purchases in advance!
🏷️ Recommended Deals
Most Popular
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The marathon is the best time for Furusato Nozei! Stack shop-hop + SPU points to effectively lower your tax contribution. Even better when combined with “5 & 0 Day.”
👟 Brand Sales
⭐ Our Top Picks
Fave!
🍜
Nagoya’s famous spicy mixed noodles — bold, addictive flavor. Ships free via mail, perfect for hitting ¥1,000 shop minimum.
¥1,600 (tax incl., free shipping)
Buy Now
💧 Daily Essentials
Staple
💧
500ml bulk case. A box counts as one shop for the marathon — easy way to rack up stores.
Buy Now
Great Deal
🍵
About ¥1,000 for 24 bottles! Unbeatable value for home or office.
~¥1,000 / 24 bottles
Buy Now
🔥 Half Price Zone (50% OFF)
⭐ Featured Collection
Top Rated
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Browse
Curated collection of highly-reviewed items around ¥1,000 (tax included). Each one counts as a shop for the marathon — perfect when you need just one more store!
⚠️ Some deals have different end times — please check each product page for details.
Note: Purchases made before entry will still count after you enter.
Note: Each shop requires a minimum purchase of ¥1,000 (tax included) to count as one shop.
Note: Purchases made before entry will still count after you enter.
Note: Each shop requires a minimum purchase of ¥1,000 (tax included) to count as one shop.