Tokyo Meat Market Festival in Shinagawa: Free Wagyu Tasting, Meat Sales and Stage Shows (Oct 17–18)

Key Takeaways: Tokyo’s wholesale meat market in Shinagawa opens to the public on October 17–18, 2026, with free entry and free Kumamoto Kuroge Wagyu and pork shabu-shabu tastings from 10:00. Tasting tickets are limited and first come, first served. The market also sells domestic beef, pork and processed meats at special prices, and every ¥3,000 spent earns a scratch card.
Last checked: (based on the organizer’s announcement)
Open to the public once a year · 45th edition
Tokyo Meat Market Festival: Free Wagyu Tasting in Shinagawa
Oct 17–18
Free entry · Kumamoto wagyu and pork shabu-shabu tasting · Meat sales
DatesSat Oct 17 & Sun Oct 18, 2026
HoursSat 10:00–16:00
Sun 10:00–15:00
AdmissionFree
Nearest stationJR Shinagawa, Konan exit

Tokyo’s wholesale meat market in Shinagawa is normally a working facility for traders, but for one weekend a year it opens its doors to everyone. The Tokyo Meat Market Festival 2026 (東京食肉市場まつり2026) takes place on October 17 and 18, 2026, and entry is free. This year’s featured beef is from Kumamoto Prefecture, and the headline draws are free shabu-shabu tastings and meat sold at special prices.

Below you’ll find the tasting times and how the ticket system works, what you can buy, the stage schedule, and a few practical tips so you don’t leave empty-handed.

What the festival is

Tokyo Meat Market Festival in Shinagawa: Free Wagyu Tasting, Meat Sales and Stage Shows (O (1)
Image: official website (meat-market.tokyo)

The event is run by the Tokyo Meat Market Association, a general incorporated association, and co-hosted by the Tokyo Metropolitan Government. 2026 marks its 45th edition. The venue is the meat market of the Tokyo Metropolitan Central Wholesale Market (東京都中央卸売市場食肉市場), which the organizers open specially once a year.

According to the organizer, the aim is to boost consumption of domestic beef and pork, help people understand what the market does, and show that brand beef is both tasty and safe.

Visitors walking under the large yellow entrance arch of the Tokyo Meat Market Festival
Image: Tokyo Meat Market Association (from the PR TIMES press release). The photo shows the previous year’s festival.

This year’s featured brand is Kumamoto Kuroge Wagyu (くまもと黒毛和牛). The organizer defines it as Japanese Black cattle (steers and heifers that have never calved) that spent at least 12 months in Kumamoto, were raised in Kumamoto longer than anywhere else, finished there, and graded 3 or higher for meat quality.

Free tasting: times and tickets

Tokyo Meat Market Festival in Shinagawa: Free Wagyu Tasting, Meat Sales and Stage Shows (O (4)
Image: official website (meat-market.tokyo)

Three dishes are served free on both days. The start times are the same on Saturday and Sunday.

DishStarts (both days)
Kumamoto Kuroge Wagyu shabu-shabu10:00
Kumamoto pork shabu-shabu10:00
Motsu nikomi
(simmered offal stew)
13:00
You need a tasting ticket. Tickets are handed out first come, first served at each tasting counter, and quantities are limited. Only ticket holders can join the tasting, and servings may run out. The organizer does not say how long each dish is served, so check the official page before you go if timing matters to you.
Visitors picking up meat dishes from paper plates with chopsticks at the tasting area
Image: Tokyo Meat Market Association (from the PR TIMES press release). The photo shows the previous year’s festival.

If you miss the free servings, there are paid options too: a food truck selling steak rice bowls made with Kumamoto Kuroge Wagyu and Kumamoto Akaushi beef (limited quantities), and a world street food stall.

What you can buy

Tokyo Meat Market Festival in Shinagawa: Free Wagyu Tasting, Meat Sales and Stage Shows (O (2)
Image: official website (meat-market.tokyo)
Tokyo Meat Market Festival in Shinagawa: Free Wagyu Tasting, Meat Sales and Stage Shows (O (3)
Image: official website (meat-market.tokyo)

Shopping is the other big reason people come. The organizer lists these sales corners:

CornerWhat’s on offer
Meat and processed meatKumamoto Kuroge Wagyu, plus domestic beef,
pork and processed meats at special prices
Brand porkNamed-brand pork
Kumamoto products and PRLocal specialties from Kumamoto Prefecture
Ota Market vegetablesFresh vegetables from Tokyo’s largest
vegetable market (Ota Market Association)
Leather goodsLeather products and small accessories
Meidi-ya foodsFood products from Meidi-ya
Tokyo Island cornerAntenna shop for the Izu and
Ogasawara Islands
Cooler bagsCooler bags for sale; free ice packs
for anyone who buys something
A vendor in a happi coat helping customers choose meat at a sales counter
Image: Tokyo Meat Market Association (from the PR TIMES press release). The photo shows the previous year’s festival.

The organizer has not published prices or a product list, so there’s no way to know in advance exactly what will be on the counters. Prices and stock are decided on the day.

Stage shows and other things to do

Tokyo Meat Market Festival in Shinagawa: Free Wagyu Tasting, Meat Sales and Stage Shows (O (5)
Image: official website (meat-market.tokyo)
Tokyo Meat Market Festival in Shinagawa: Free Wagyu Tasting, Meat Sales and Stage Shows (O (6)
Image: official website (meat-market.tokyo)

The stage runs throughout both days. The Kumamoto PR sessions bring celebrity guests, and Kumamon, Kumamoto’s mascot, is also listed to appear.

ProgramSat Oct 17Sun Oct 18
Opening ceremony10:10
Oi Gongen Taiko
(drum performance)
11:0010:35
Kumamoto PR corner12:00 / 14:00
Guest: EXILE NESMITH
with Kumamon
11:30 / 13:00
Guest: Hiroshi
Brass band13:0012:15
Minna no ICHIBA quiz14:4514:25
Kids dance15:1513:45

On the 6th floor of the Center Building there are two indoor corners:

  • Meat Information Hall: explains how the Shibaura slaughterhouse and the meat market work before meat reaches your table.
  • Shibaura Meat Sanitation Inspection Office corner: a short talk on eating meat safely. People who fill out a questionnaire receive a mini cooler bag.

Scratch cards and the parking ticket

If you’re planning a proper shop, this is worth knowing. For every ¥3,000 you spend inside the market, you get one scratch card.

  • Prizes include a Kumamoto Kuroge Wagyu gift card worth ¥10,000 (top prize) and Kumamoto specialty products (A prize).
  • Prizes are exchanged at Konan Fureai Hiroba, the plaza by the Konan exit of Shinagawa Station.
  • If you came by car, the scratch card can also be exchanged for a free 1-hour ticket for the Shinagawa Intercity underground car park (one per car).
  • The number of scratch cards is limited.

Tips for the day

  • Arrive early for the tasting. Wagyu and pork shabu-shabu both start at 10:00, and tickets are first come, first served. If you only care about the motsu stew, 13:00 is the time to aim for.
  • Watch the last entry time. Entry closes 30 minutes before the end: 15:30 on Saturday and 14:30 on Sunday.
  • Plan for the trip home. Ice packs are free with a purchase and cooler bags are sold on site, but bringing your own insulated bag makes carrying raw meat on the train much easier.
  • Sunday is shorter. The market closes at 15:00 on the 18th.
  • Make a day of it. If you want to unwind after walking the market, our guide to the ¥300 Tokyo sento coupon for 383 public bathhouses is a cheap way to finish the day.
Coming from outside Tokyo? The Aki no Norihodai Pass for unlimited JR local trains and the Tokudane Special 28 discounted Shinkansen fares are worth checking before you book, since Shinagawa is on both JR local and Shinkansen lines. Remember each has its own conditions, so confirm they fit your dates.

Food shopping is also a good moment to think about where your money goes. If you’re new to earning points on everyday spending, start with our beginner’s guide to point sites in Japan.

Access and event details

EventTokyo Meat Market Festival 2026 (45th)
DatesSat Oct 17: 10:00–16:00
Sun Oct 18: 10:00–15:00
Last entry 30 minutes before closing
VenueMeat Market, Tokyo Metropolitan
Central Wholesale Market
Address2-7-19 Konan, Minato-ku, Tokyo 108-0075
AccessAbout 3 minutes on foot from the
Konan exit of JR Shinagawa Station
(per the press release)
AdmissionFree
OrganizerTokyo Meat Market Association
Co-hostTokyo Metropolitan Government
SponsorsKumamoto Prefecture; Kumamoto Beef
Consumption Promotion Council
SupportersMinistry of Agriculture, Forestry and Fisheries;
Japan Meat Council; Agriculture and
Livestock Industries Corporation
InquiriesFestival executive committee contact form

The festival also has an official LINE account (@tokyo-meat). New friends can receive a LINE sticker featuring the official character while supplies last, and the account shares vendor and event updates.

Details can change, so check the official festival page and the organizer’s press release (Japanese) shortly before your visit.

FAQ

Q. Is the Tokyo Meat Market Festival free to enter?
Yes. Admission is free on both days. Entry closes 30 minutes before the end of each day.
Q. How do I get the free wagyu tasting?
Tasting tickets are handed out first come, first served at each tasting counter, in limited numbers. Only people holding a ticket can join the tasting.
Q. What time does the free tasting start?
On both days, the Kumamoto Kuroge Wagyu shabu-shabu and Kumamoto pork shabu-shabu start at 10:00, and the motsu nikomi starts at 13:00.
Q. Should I bring a cooler bag?
Free ice packs are given to anyone who makes a purchase, and cooler bags are sold at the venue. Bringing your own insulated bag makes it easier to carry meat home.
Q. Is there a parking discount?
You get one scratch card for every 3,000 yen spent in the market. A scratch card can be exchanged at Konan Fureai Hiroba for a free 1-hour ticket for the Shinagawa Intercity underground car park, one per car. Scratch cards are limited.
Q. What is the nearest station?
JR Shinagawa Station. The press release says the market is about a 3-minute walk from the Konan exit.

Sources: Tokyo Meat Market Association official website and press release (published 11 September 2026). Photos show the previous year’s festival.

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