Mahna Mahna Sale in Aoyama: Prada and Dior up to 85% Off (Oct 23–24)

Key Takeaways: Mahna Mahna, a Tokyo company that rents clothing for commercials, magazine shoots and TV, is selling more than 10,000 items at up to 85% off in Minami-Aoyama on October 23 and 24, 2026. Labels include Prada, Dior and Celine, plus a luxury sunglasses corner at up to 70% off. No reservation is needed, but every piece has been worn on set and can’t be returned.
Minami-Aoyama · Fri Oct 23 – Sat Oct 24
Mahna Mahna’s two-day wardrobe sale: luxury pieces from photo shoots and TV
85%off at most
10,000+ items · No reservation needed · 5 min from Omotesando Station

Mahna Mahna (mahna mahna/マナマナ), a Tokyo company that rents out clothing and accessories for commercials, magazine shoots, TV and events, is clearing part of its stock in a two-day sale in Minami-Aoyama on Friday, October 23 and Saturday, October 24, 2026. The company says more than 10,000 items will be on the floor, with discounts of up to 85% off. Luxury labels such as Prada and Dior are part of the mix, and there’s a special corner for high-end sunglasses at up to 70% off.

You don’t need a reservation or an invitation. Below are the hours, how to get there, what you can expect to find, and the house rules worth knowing before you go.

Sale flyer for the Mahna Mahna sale on October 23 and 24 in Omotesando, showing up to 85% off and many brand logos
Image: Mahna Mahna (from the company’s PR TIMES press release)
EventMahna Mahna wardrobe sale
Organizer株式会社マナマナ (mahna mahna)
DatesFri Oct 23, 2026: 11:00–20:00 (last entry 19:30)
Sat Oct 24, 2026: 10:00–18:00 (last entry 17:30)
VenueOhararyu Kaikan (小原流会館), 2F
Address5-7-17 Minami-Aoyama, Minato-ku, Tokyo
Access5 min walk from Omotesando Station (Kotto-dori street)
EntryNo reservation or invitation needed
DiscountUp to 85% off (sunglasses corner: up to 70% off)

Information as of October 16, 2026, based on the organizer’s announcement. Check the organizer’s Instagram for updates before you go.

What kind of sale this is

Mahna Mahna’s business is renting outfits to stylists and production teams. Everything on sale has already been used for commercials and ads, magazine shoots, TV recordings or events, which is why prices can drop this far.

That also means none of it is brand-new. The organizer says many items are in good condition and some look almost unused, but you’re buying pieces that have been worn on set. Think of it as a curated secondhand sale rather than an outlet.

Wide view of the sale venue with rows of women’s clothing racks
Image: Mahna Mahna (from the company’s PR TIMES press release). Shown as an example of the venue layout.

Brands and items on sale

The organizer lists these luxury labels among the items on offer (the list ends with etc., so expect others too):

BrandJapanese name
PRADAプラダ
Diorディオール
Maison Margielaメゾン マルジェラ
GIVENCHYジバンシィ
CELINEセリーヌ
SAINT LAURENTサンローラン
miu miuミュウミュウ
Chloeクロエ

Beyond the luxury corner, there are Japanese and international designer labels, domestic brands, and select-shop brands that suit office-casual or weekend wear. Categories cover:

  • Women’s, men’s and kids’ clothing
  • Bags
  • Shoes
  • Accessories

The organizer says stock from the brands it names is limited.

Colorful women’s clothes on hangers with a shoe display in the background
Image: Mahna Mahna (from the company’s PR TIMES press release)
Sheer blue pleated long-sleeve dress by HYKE shown as a sale example
Image: Mahna Mahna (from the company’s PR TIMES press release). Example item shown by the organizer.
Cream drawstring shoulder bag by 3.1 Phillip Lim shown as a sale example
Image: Mahna Mahna (from the company’s PR TIMES press release). Example item shown by the organizer.
Shelves of handbags arranged by color
Image: Mahna Mahna (from the company’s PR TIMES press release). Bag corner.
Men’s shirts and jackets hanging on racks
Image: Mahna Mahna (from the company’s PR TIMES press release). Menswear corner.
Shelves of colorful heels and pumps
Image: Mahna Mahna (from the company’s PR TIMES press release). Women’s shoes corner.

The luxury sunglasses corner

The highlight this year is a dedicated corner for sunglasses from a well-known luxury label, priced at up to 70% off. The organizer doesn’t name the brand, only that it’s one everyone knows. If you’ve been eyeing a pair of designer shades, this is the corner to head to first.

Hours and how to get there

Note that the two days have different hours, and Saturday closes earlier:

  • Friday, October 23: 11:00–20:00, last entry 19:30
  • Saturday, October 24: 10:00–18:00, last entry 17:30

The venue is the second floor of Ohararyu Kaikan (小原流会館) on Kotto-dori in Minami-Aoyama, about a 5-minute walk from Omotesando Station. There is no parking for cars or bicycles, so come by train or bus. Location: Google Maps (Ohararyu Kaikan).

The building has an elevator, so strollers are fine, and there are fitting rooms on site.

If you’re planning a day out in Tokyo that weekend, the Musashino Art University Festival also starts on October 23.

Rules to know before you go

From the organizer’s notice to visitors
  • Entry may be restricted when the venue gets crowded.
  • Items from the brands named in the announcement are limited in number.
  • Everything is a rental item used for shoots, so nothing is new.
  • Returns and exchanges are not accepted.
  • There is no parking for cars or bicycles. Use public transport.
  • If you feel unwell or have a fever of 37.5°C or higher, please stay home.

Tips for getting the most out of it

  • Try everything on. With no returns or exchanges, the fitting rooms are your only safety net. Check the fit, and look over each item for wear before paying.
  • Know the closing times. Last entry is 19:30 on Friday but 17:30 on Saturday.
  • Check Instagram first. The organizer posts item details and the latest news on @mahna_sale. It’s also the place to look for anything the announcement doesn’t cover.
  • Payment methods aren’t listed. The announcement doesn’t say whether cards or cashless payments are accepted, so confirm on Instagram or bring a backup. If you’re still choosing a card, see our guide to credit cards in Japan for foreigners.
  • Make room in your closet. Clothes you no longer wear can be listed on flea-market apps. Our guides to the Mercari invite code and the Rakuma invite code explain the sign-up bonuses.
The original announcement (in Japanese) is on PR TIMES.

FAQ

Do I need a reservation or an invitation?
No. Reservations and invitations aren’t required, and anyone can come in.
Are the items new?
No. Everything was rented out for commercials, magazine shoots, TV or events, so nothing is new, although the organizer says many items are in good condition and some look almost unused.
Can I return or exchange what I buy?
No. Returns and exchanges aren’t accepted, so use the fitting rooms before you pay.
Which payment methods are accepted?
The announcement doesn’t say. Check the organizer’s Instagram (@mahna_sale) before you go.
Is there parking?
No. There’s no parking for cars or bicycles. Omotesando Station is about a 5-minute walk away.
Which brand are the sunglasses?
The organizer doesn’t name it, only that it’s a famous luxury brand. The sunglasses are up to 70% off.
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