What the Hokkaido Autumn Fair is
If you are flying out of Haneda or Narita in early October, there is a chance to pick up food from Hokkaido without leaving the airport. The Hokkaido Autumn Fair is a 7-day fair promoting Hokkaido food and tourism, held at the same time in two places: Haneda Airport Terminal 3 and Narita Airport Terminal 1.
The fair is organised by Hokkaido, with the Hokkaido Trade and Products Promotion Organization (一般社団法人北海道貿易物産振興会) and Japan Airport Terminal Co., Ltd. (日本空港ビルデング株式会社) running it on its behalf.
Heading somewhere in Japan instead this autumn? The Aki no Norihodai Pass for 3 days of JR local trains and the JAL Kyushu flight and hotel discount are worth a look.
Dates, venues and opening hours
The fair runs from Friday 2 October to Thursday 8 October 2026. Opening hours differ between the two airports.
| Airport | Where | Hours |
|---|---|---|
| Haneda Airport | Terminal 3, 3F departure area (after departure checks), TIAT DUTY FREE special venue (TIAT DUTY FREE 特設会場). Near gates 109–110, next to the Japan Mastery Collection store. | 7:30–22:00 |
| Narita Airport | Terminal 1, 4F, Hokkaido Shokuhinkan (北海道食賓館) | 7:30–21:00 |
Who can shop at the Haneda venue
This is the detail most likely to trip people up. The Haneda venue sits in the departure area on the 3rd floor of Terminal 3, past the departure (emigration) checks. Only passengers who have cleared those checks can get in, so friends seeing you off cannot shop there.
If you are flying out of Haneda Terminal 3, leave yourself some time after the checks. Look for gates 109–110 and the Japan Mastery Collection store next door.
For the Narita venue, the announcement gives the floor and shop name (Terminal 1, 4F, Hokkaido Shokuhinkan) but no other access conditions.
What is on sale
The fair focuses on two kinds of products:
- Goods from Abira Town (安平町) in Yufutsu District, an area known for farming and dairy
- Kita no High Grade Foods (北のハイグレード食品): processed foods made from carefully chosen Hokkaido ingredients by skilled makers, selected by food experts
These are some of the products named in the announcement:
| Product | Maker |
|---|---|
| Hokkaido blue cheese cake (北海道ブルーチーズケーキ) | 夢民舎 |
| Haskap berry yokan (ハスカップ羊羹) | 早来かりんず |
| Tin of bold-flavoured Hokkaido cookies (個性ツヨめな北海道クッキー缶) | Nao-buns |
| Konbu Desho (こんぶでしょ) | 磯貝嘉市商店 |
Products differ between the two shops, so an item you saw at one airport may not be at the other. Prices are not listed in the announcement.
Tips before you go
- Go earlier in the week. Quantities are limited, so popular items may sell out before 8 October.
- Match the venue to your flight. Haneda means Terminal 3 after departure checks. Narita means Terminal 1, 4F.
- Mind the closing times. Haneda closes at 22:00 and Narita at 21:00.
- Think about payment ahead of time. The announcement does not mention payment methods. If you are still choosing a card for travel spending, see which credit card to get first in Japan.
- Want more regional food at home? Many people get local products through furusato nozei. The October rule change explained covers what changes for donors.
FAQ
- Q. Is there an entry fee for the Hokkaido Autumn Fair?
- No entry fee or ticket is mentioned in the announcement. The venues are shops inside the two airports.
- Q. Can I visit the Haneda venue if I am not flying abroad?
- The Haneda venue is in the departure area of Terminal 3, past the departure checks. Only passengers who have cleared those checks can use it.
- Q. Are the same products sold at Haneda and Narita?
- Not necessarily. Products differ from shop to shop, and quantities are limited.
- Q. What are the opening hours?
- The Haneda Terminal 3 venue is open 7:30 to 22:00, and the Hokkaido Shokuhinkan at Narita Terminal 1 is open 7:30 to 21:00. Hours and products may change without notice.