Tastings, local food for sale and a rice pack game
Yukuhashi is a small city on the coast of Fukuoka Prefecture, and for one day it is setting up a food stand in the middle of Tokyo. On Wednesday, October 14, 2026, the city runs its second promotion fair, Shitchoru? Yukuhashi Fair (第２回 知っちょる？ゆくはしフェア), in Nihonbashi. You can sample and buy local products, and pick up a free pack of slow-aged brown rice if you win a short game.
Here is what is on offer, how the rice pack game works, and what the announcement does not tell you yet.
Date, time and venue
| Date | Wednesday, October 14, 2026 |
|---|---|
| Hours | 10:00–16:00 |
| Venue | Nihonbashi Event Space, south plaza of Nihonbashi Plaza Building |
| Address | 2-3-4 Nihonbashi, Chuo-ku, Tokyo |
| Organizer | Yukuhashi City, General Policy Division |
| Inquiries | 0930-25-1111 (ext. 1422) |
It is a weekday event, so it suits a lunch break or an errand day in central Tokyo. Komo-chan, the official mascot of Kosumoppe, the Yukuhashi summer festival, will also be there. The official announcement is on PR TIMES.
What you can taste and buy
The lineup is short but focused on food. Some items will have free samples, so you can try before you decide. The organizer has not said which ones.
| Product | Notes |
|---|---|
| Dried fig and Earl Grey jam (ドライいちじくとアールグレイのジャム) | Popular as a furusato nozei gift |
| Roasted nori (焼きのり) | Ariake and Minoshima; also a popular gift |
| Yukuhashi-grown rice (行橋産お米) | Local rice |
| Tsubaki curry (海石榴の一途なカレー) | Local curry |
| Nekase genmai rice pack (寝かせ玄米®ごはん) | Tasting and giveaway |
The jam and the nori are among the city’s popular furusato nozei (hometown tax donation) return gifts. Tasting them here is an easy way to check before you donate. If you are planning donations this year, read what changed for furusato nozei donors in October first.
The nekase genmai rice and how to get a pack
The headline item is a ready-to-eat pack of nekase genmai (寝かせ玄米®), which roughly means rested brown rice. It was developed by Yukuhashi City, local farmers and YUWAERU Co., Ltd., the company that holds the trademark.
- Made only from brown rice grown in Yukuhashi
- The variety is Yume Tsukushi, one of Fukuoka’s best-known brand rices
- The rice is pressure-cooked and then left to mature, which softens the usual firmness of brown rice and gives it a chewy, sticky texture
You can taste it at the booth. To get a pack to take home:
- Follow the official Yukuhashi City Instagram account and like a post
- Show the liked post on your phone at the booth to join the game
- Win a nekase genmai rice pack
The flyer shows a dart board, but the announcement only says it is a game, so check the details on site. Packs are limited.
Before you go: what is not announced
- Admission: the announcement does not mention an entry fee.
- Prices and payment: product prices and accepted payment methods are not listed. If you plan to buy, call the organizer at 0930-25-1111 (ext. 1422) or ask at the booth.
- Sample items: only some products will have tastings; the list is not published.
If the food makes you curious about the region itself, JAL is running a Kyushu flight and hotel discount that covers trips to Fukuoka. For more free or low-cost outings in Tokyo, see our guide to the Shibaura Canal Festival. And if you are out on October 14 anyway, KFC Japan launches its new chicken burgers the same day.
FAQ
- Q. When and where is the Yukuhashi Fair?
- On Wednesday, October 14, 2026, from 10:00 to 16:00 at Nihonbashi Event Space in the south plaza of Nihonbashi Plaza Building, 2-3-4 Nihonbashi, Chuo-ku, Tokyo.
- Q. Is there an entry fee?
- The announcement does not mention an admission fee or accepted payment methods. Check with the organizer before you go.
- Q. How do I get the nekase genmai rice pack?
- Follow the official Yukuhashi City Instagram account and like a post, then you can play a game at the booth to win a rice pack. Packs are limited.
- Q. What products are sold?
- Dried fig and Earl Grey jam, Yukuhashi-grown rice, Tsubaki curry and roasted nori from Ariake and Minoshima. Some items can be sampled.
- Q. Will items sell out?
- Yes. All products are limited in quantity and end when they run out.