Ishikawa Prefecture is bringing its Tokyo antenna shop, Yaesu Ishikawa Terrace (八重洲いしかわテラス), to JR Shinagawa Station for three days in late October 2026. The idea is simple: buy products from Noto and the rest of Ishikawa, and your spending helps the region’s recovery. The fair is one of a series the prefecture is holding at major stations around the Tokyo area.
Below you’ll find the hours for each day, where the venue actually is inside the station, what’s on sale, and how the Noto quiz prizes work.
The fair at a glance
| Event | Noto Recovery Support Fair (能登復興応援フェア～八重洲いしかわテラスin 品川駅～) |
|---|---|
| Dates | Friday, October 23 to Sunday, October 25, 2026 |
| Venue | Event space on the Platform 7 platform, inside the Central Gate of JR East Shinagawa Station |
| Address | Takanawa 3-chome, Minato-ku, Tokyo (inside the ticket gates of JR East Shinagawa Station) |
| Organizer | Ishikawa Prefecture |
| Sold by | Yaesu Ishikawa Terrace, the prefecture’s antenna shop in the Tokyo area (on-site sales) |
| Admission | Not stated in the announcement |
Opening hours by day
| Day | Date | Hours |
|---|---|---|
| Friday | Oct 23 | 13:00–21:00 |
| Saturday | Oct 24 | 10:00–21:00 |
| Sunday | Oct 25 | 10:00–19:00 |
Note the uneven hours: Friday doesn’t open until the afternoon, and Sunday closes two hours earlier than Saturday.
What’s on at the venue
The prefecture lists four parts to the fair. Shopping is the main draw, but there’s also a small information side about the recovery effort.
| Part | What it is |
|---|---|
| Shopping | Ishikawa products with a focus on Noto: food, sake, traditional crafts and more |
| Recovery PR | Videos about restoration and recovery, plus display panels |
| Noto quiz | A quiz about Noto, with prizes for the first 100 people each day |
| Travel info | Ishikawa sightseeing pamphlets on display |
What you can buy
The stall is run by Yaesu Ishikawa Terrace as an off-site sale, so expect the kind of range an antenna shop carries. The prefecture mentions these categories:
- Sweets and other food products
- Sake (日本酒) from Ishikawa
- Traditional crafts
The announcement doesn’t give a product list or prices, so it’s best to treat it as a browse-and-pick visit. If you want to see what the shop usually stocks, the Yaesu Ishikawa Terrace website is the place to start.
Noto quiz and prize draw
Alongside buying to support the region, the fair adds a way to support it by learning about it: a quiz about Noto held on site, linked to a garapon prize draw (the hand-cranked lottery drum you see at Japanese shopping streets).
The announcement doesn’t spell out exactly how the quiz and the draw fit together, so follow the staff’s instructions at the venue.
Finding Platform 7 inside Shinagawa Station
It isn’t in a station shop or outside the gates. The fair is set up in the event space on the Platform 7 platform, inside the JR East Central Gate (中央改札).
Tips before you go
- Want a quiz prize? Go on Saturday or Sunday morning, when the fair opens at 10:00. On Friday it opens at 13:00.
- After work? Friday and Saturday run until 21:00, which suits an evening visit on the way home.
- Sunday closes early at 19:00, so don’t leave it until the last minute.
- Payment: the announcement doesn’t list accepted payment methods. Bring a backup option, and if you’re still sorting out a card, our guide to credit cards in Japan for foreigners covers where to start.
- Bring a bag if you plan to pick up sake bottles or crafts.
Other ways to support regions
Buying regional products is one of the easiest ways to help an area recovering from disaster. If this kind of support appeals to you, a couple of other routes are worth knowing:
- Travel-based support, like our look at the Kyushu Fukko Ouen-wari flight and hotel discounts on JAL.
- Furusato nozei, where you donate to a municipality of your choice. Check our summary of the October furusato nozei changes before you donate.
Planning a busy weekend in Tokyo? See also our guides to the Musashino Art University Festival and the Shibaura Canal Festival.
FAQ
- Is there an admission fee?
- The announcement doesn’t mention an admission fee. The venue is inside the ticket gates of JR Shinagawa Station, so you’ll need to pass through the gates to reach it. Check the official page before you go.
- Where in Shinagawa Station is the fair?
- At the event space on the Platform 7 platform, inside the JR East Central Gate of Shinagawa Station in Takanawa 3-chome, Minato-ku, Tokyo.
- How do I get a quiz prize?
- The Noto quiz gives prizes to the first 100 people each day, so arriving soon after opening gives you the best chance. The fair opens at 13:00 on Friday and at 10:00 on Saturday and Sunday.
- What can I buy?
- Ishikawa products with a focus on Noto, including sweets and other food, sake and traditional crafts, sold by the antenna shop Yaesu Ishikawa Terrace.
- Which payment methods are accepted?
- The announcement doesn’t say. Bring a backup option and check the official page or ask staff at the venue.
- Where can I check for updates?
- Yaesu Ishikawa Terrace posts news on its website, Instagram and X.
Official information
- Event page (Yaesu Ishikawa Terrace)
- Yaesu Ishikawa Terrace website
- Yaesu Ishikawa Terrace on Instagram
- Yaesu Ishikawa Terrace on X
- Press release from Ishikawa Prefecture
Based on Ishikawa Prefecture’s announcement of October 16, 2026. Details may change, so please check the official pages before you visit.