A free, family-friendly wellness market is coming to Toyama Park, a short walk from Takadanobaba Station in Shinjuku. Baba Fes! Minna no Wellness Day 2026 (ばばフェス！みんなのウェルネスデイ2026) brings together 39 booths on the public holiday of 12 October: local restaurants and food trucks, massage and body-care experiences, a sauna-themed stall, kids’ activities and vintage goods.
The full lineup was confirmed in early October, and the number of stalls is well above last year’s event. Getting in costs nothing; you only pay for what you eat, buy or try. There’s also a Clean-up Challenge where picking up litter on your way to the park earns you a prize.
Date, venue and entry fee
| Date | Monday 12 October 2026 (national holiday) |
|---|---|
| Hours | 11:00–17:00 |
| Venue | Toyama Park (都立戸山公園), Yakudo no Hiroba area 3-5-1 Okubo, Shinjuku-ku, Tokyo |
| Entry | Free (food, drinks, goods and some experiences are paid) |
| Size | 39 booths: food, shopping and hands-on experiences |
| Organiser | Baba Fes! Minna no Wellness Day Executive Committee Supported by Shinjuku City, with cooperation from the Toyama Park Service Center |
The event is run with the involvement of AN Inc. (株式会社AN), a Shinjuku company that operates a bistro, an ethical goods shop and a hair salon in the area. That explains the local flavour of the lineup: many booths come from shops around Takadanobaba itself.
How to get there
Head to Takadanobaba Station and leave from the Toyama exit (戸山口). From there it’s about a 10-minute walk to the park. Three lines stop at Takadanobaba, so most people in Tokyo can reach it without a long transfer:
- JR Yamanote Line
- Seibu Shinjuku Line
- Tokyo Metro Tozai Line
The festival area is the Yakudo no Hiroba square inside Toyama Park. The official event guide below includes a site map and the full booth list, so it’s worth saving to your phone before you leave home.
Food and drink lineup
Food is the biggest draw. Expect everything from Takadanobaba neighbourhood favourites to regional specialities from Okinawa, Nagano and Ishikawa, plus sweets, coffee and alcohol. The organiser has only published part of the list, so here are the booths named so far.
| Type | Booth | What they’re serving |
|---|---|---|
| Local & craft | BISTRO CHURA | Okinawa soba, Orion beer, original freeze-dried items |
| Local & craft | Cucina Caffe OLIVA | Craft beer from Nagano and snacks to go with it |
| Local & craft | NotoNight | Nodoguro (rosy seabass) salt fries from Ishikawa, Kanazawa yuzu lemonade |
| Local & craft | Men-ya Aniki (麺やアニキ) | House-special karaage fried chicken |
| Local & craft | Neko to Sake (猫と酒) | Sake tasting and sales |
| Local & craft | Gyoza Sakaba Tacchan (餃子酒場たっちゃん) | Signature gyoza |
| Cafe & sweets | BIKAS COFFEE | Ethical coffee, coffee cherry syrup |
| Cafe & sweets | N_ (エヌアンダーバー) | Protein smoothies, acai bowls |
| Cafe & sweets | Rice Flour Churros by Komesake Night (米粉チュロス byコメサケナイト) | Gluten-free rice flour churros, iced tea |
| Cafe & sweets | Oimo to Castella SEASONS (お芋とカステラ～SEASONS～) | Baby castella topped with purple sweet potato Mont Blanc, candied sweet potato (daigaku imo) |
| Cafe & sweets | Kyoto Rikyu Nama Warabi Mochi (京都利休の生わらび餅 江戸東京催事店) | Soft, melt-in-the-mouth warabi mochi |
| Cafe & sweets | HUIT | Sandwiches, burritos |
| Food truck | Gaburi Burger (がぶり バーガー) | Pulled pork burger |
| Food truck | Curresha (カレーシャ) | Authentic spice curry |
| Food truck | Imperial Kebab | Doner kebab |
| Food truck | Okinawa Tacos (沖縄タコス) | Okinawa-style tacos, shikuwasa citrus drink |
Also on the list: Curry Kitchen Kaka (カレーキッチンかか), kitchen9 by Kusari Group (クサリグループ), Tabi Dining Route Zero (旅ダイニング・ルートゼロ) and Ishikawa Sanchoku Mano-chan (石川産直まのちゃん), among others. Menus for these weren’t included in the announcement.
Wellness, shopping and kids’ booths
The wellness side is what sets this event apart from a typical food festival. You can get a shoulder massage, try a sauna-style experience without undressing, or let the kids scoop sparkly toys. Again, this is a partial list.
| Type | Booth | What you can do |
|---|---|---|
| Body care | Seitai-in Uterasu (本質改善 整体院ユーテラス) | Organ-focused bodywork sessions for fertility, pregnancy and postpartum care, outdoor yoga, enzyme drink tasting |
| Body care | Baba Sauna & Work Cafe (馬場サウナ＆ワークカフェ) | Original goods, plus a sauna-style infrared heat experience you can enjoy fully clothed |
| Body care | Montar Massage (モンターマッサージ) | Shoulder, neck and foot massage |
| Body care | Welina | Ear acupressure jewellery |
| Organic & ethical | Nature Takadanobaba | Aroma products picked by certified aroma oil specialists, ethical select goods |
| Organic & ethical | style table Denenchofu | Organic cosmetics, water-based nail polish that comes off with warm water (try-on) |
| Organic & ethical | Well-being Market / Re:i | Wellness products for body and mind |
| Sports | Chillipepper | Free pickleball trial (the racket sport that’s booming in the US) |
| Culture & vintage | STRANGEPOPS + Takumi Morohashi + pong-pong knit | Second-hand items, goods and hand-knitted pieces, art workshop |
| Culture & vintage | GARDEN IN THE HOUSE | Vintage tableware, antique goods, jewellery |
| Kids | lulu flower | Balloon flowers |
| Kids | M’s People (M’sピープル) | Sparkly toy scooping game |
If the fully clothed infrared heat session puts you in the mood for a proper soak afterwards, Tokyo’s public bathhouses are an inexpensive option. Our guide to the ¥300 half-price sento coupon at 383 bathhouses explains how it works.
Clean-up Challenge: pick up litter, get a prize
The Clean-up Challenge turns your walk to the park into part of the event. Pick up rubbish along the way, show it at the venue, and you get a prize. The organiser hasn’t said what the prizes are.
- Get a special trash bag. Bags are handed out from 5 to 11 October at partner shops such as Nature Takadanobaba and BISTRO CHURA. You can also pick one up at the eco station at the venue on the day.
- Pick up litter and take a photo. For example, on your way from the station to Toyama Park.
- Post it on social media with the hashtags #ばばフェス2026 and #クリーンアップチャレンジ.
- Bring the trash to the eco station at the venue by 17:00 on the day and show your post to receive a prize.
Grab your bag early at Nature Takadanobaba
If you live or work near Takadanobaba, one partner shop for the trash bags is Nature, an aroma and gift shop close to the station. It’s a select shop built around aromatherapy and mindful living, and every staff member holds the aroma oil specialist (アロマオイル士) qualification, so it’s an easy place to ask for help choosing a scent even if you’re new to it.
| Shop | Nature Aroma & Gift Shop, Shinjuku Takadanobaba |
|---|---|
| Address | Daikan Plaza 2F, 1-31-8 Takadanobaba, Shinjuku-ku, Tokyo |
| Phone | 03-6323-3991 |
| Website | nature-ethical-store.com |
Bag distribution runs until Sunday 11 October. Shop hours weren’t included in the announcement, so check the shop’s website before going.
Tips for spending less on the day
- Start with the free stuff. Entry costs nothing, and Chillipepper’s pickleball session is advertised as a free trial. Several booths also offer tastings, such as sake at Neko to Sake and enzyme drinks at Seitai-in Uterasu; whether those are free wasn’t specified, so ask at the booth.
- Do the Clean-up Challenge. It costs nothing but a few minutes on your walk from the station, and you leave with a prize.
- Check payment methods in advance. The announcement doesn’t say which payment options each booth accepts. Look at the official site or Instagram before you go. If you’re still sorting out how to pay in Japan, our guide to which credit card foreigners in Japan should get first is a good starting point.
- Check the weather. It’s an outdoor event in a park; any changes due to weather would be posted on the official channels.
Looking for more free autumn outings? The Musashino Art University Festival later in October is another one worth putting in your calendar.
FAQ
- Q. Is Baba Fes 2026 free to enter?
- Yes. Entry is free. Food, drinks, goods and some experiences are paid.
- Q. When is it held?
- On Monday 12 October 2026, a national holiday, from 11:00 to 17:00.
- Q. Where exactly is the venue?
- The Yakudo no Hiroba area of Toyama Park, 3-5-1 Okubo, Shinjuku-ku, Tokyo. It is about a 10-minute walk from the Toyama exit of Takadanobaba Station, served by the JR Yamanote Line, Seibu Shinjuku Line and Tokyo Metro Tozai Line.
- Q. How many booths will there be?
- 39 booths covering food and drink, shopping and hands-on wellness experiences.
- Q. How do I join the Clean-up Challenge?
- Get a special trash bag, pick up litter on your way to the park, post a photo with #ばばフェス2026 and #クリーンアップチャレンジ, then bring the trash to the eco station at the venue by 17:00 and show your post to receive a prize.
- Q. Where can I get the trash bag?
- From 5 to 11 October at partner shops such as Nature Takadanobaba and BISTRO CHURA, or at the eco station at the venue on the day.
- Q. I don’t use social media. Can I still get a prize?
- Yes. Showing the photo itself is accepted instead of a social media post.
Official links
- Baba Fes official website
- Baba Fes official Instagram
- Press release: full booth lineup announcement (Japanese)
- Nature Aroma & Gift Shop
- AN Inc. corporate site
Details in this article are based on the organiser’s announcement of 5 October 2026. Booths and contents may change, so please check the official site for the latest information before you go.