July 2 is Udon Day: Hanamaru Udon Serves Freshly Harvested “Shinmugi” Noodles at 43 Stores for One Day Only
Key Takeaways: On Thursday, July 2, 2026 only, every udon on the menu at 43 Hanamaru Udon stores is made with freshly harvested Kagawa ‘Sanuki no Yume 2023’ wheat, at regular menu prices. Participating locations span Kagawa, Kochi, Okayama, Shizuoka, Tokyo and Chiba, up from 25 stores last year, and each serves only while the new-wheat noodles last. Hanamaru Co., Ltd. (headquartered in Takamatsu, Kagawa Prefecture; President: Yoshihiro Maeda), operator of the Sanuki udon chain “Hanamaru Udon,” will serve a special udon made with freshly harvested new-crop wheat of Kagawa-grown “Sanuki no Yume 2023” flour to mark “Udon Day” on July 2. The offering runs at 43 participating stores nationwide, for one day only on Thursday, July 2, 2026, in limited quantities. What is the “#Shinmugi Harvest Festival” July 2, “Udon Day,” traces back to a warm long-standing custom in Kagawa in which farmers who had finished the wheat harvest […]




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