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Key Takeaways: Yoshinoya’s first Dragon Quest Walk collaboration runs July 2 to August 26, 2026, with a dine-in-only set that includes a beef bowl, a mini salad, and one randomly selected original figure across two design waves. App users earn 1 point per 500 yen spent, redeemable for limited goods from 8 to 70 points, with exchanges closing September 4. Japanese gyudon chain Yoshinoya has announced its first-ever collaboration with the smartphone location-based RPG Dragon Quest Walk, the ‘Adventurer Support Campaign,’ running from July 2 (Thu) at 10:00 to August 26 (Wed) at 20:00, 2026, at Yoshinoya locations across Japan. With sets that include original figures and an app-point campaign offering limited-edition goods, it’s a must-see for both Dragon Quest fans and gyudon lovers. Campaign Overview Name: Yoshinoya × Dragon Quest Walk ‘Adventurer Support Campaign’ Period: July 2 (Thu) 10:00 – August 26 (Wed) 20:00, 2026 Locations: Yoshinoya stores nationwide […]

Key Takeaways: In 2026, Doyo no Ushi no Hi falls on Sunday, July 26, and eel menus are running across 8 Skylark brands, from Gusto’s four-times-grilled Una-ju to Aiya’s Lake Hamana “Queen Eel” set. Order an eligible eel item between June 25 and July 31 to earn 5x Skylark Points; the points arrive September 1 and stay usable through October 31. Skylark Restaurants, operator of Gusto and other chains, is rolling out eel (unagi) menus across 8 brands for Japan’s midsummer tradition, “Doyo no Ushi no Hi” (Day of the Ox). The plump, tender grilled eel can be enjoyed both in-store and at home. Order an eligible eel item and you’ll also earn 5x Skylark Points during the campaign. In 2026, the Day of the Ox falls on Sunday, July 26. Campaign Highlights Eel menus across 8 brands: Gusto, Jonathan, Yumean, Aiya, Karayoshi, Totoyamichi, Hachiro Soba, and chawan. Signature “quadruple

Key Takeaways: Aiya’s Setouchi Fair runs from June 25 to September 2, 2026, featuring Hyogo raw whitebait, Setouchi conger eel and Tokushima sudachi. The Setouchi Hiyori Zen set is 2,699 yen (2,969 yen incl. tax), and the conger eel shabu-shabu is 1,199 yen. Limited-quantity peach desserts, a new beef tongue miso-yaki, and Day of the Ox eel bowls on July 26 fill out the lineup. Skylark’s Japanese restaurant Aiya hosts a summer ‘Setouchi Fair’ Aiya, the Japanese restaurant operated by Skylark Restaurants Co., Ltd., will hold a limited-time ‘Setouchi Fair‘ starting Thursday, June 25, 2026, bringing together the bountiful seafood and produce of the Setouchi (Seto Inland Sea) region. The grand menu will also be renewed on the same day for the height of summer. Early-summer flavors take center stage, including raw whitebait (shirasu) from Hyogo Prefecture, conger eel (hamo) from Setouchi, and sudachi citrus from Tokushima Prefecture. New arrivals

Key Takeaways: Zetteria’s weekday lunch menu changes on July 1, 2026, with six burgers including the returning Tamateri Burger. Lunch pricing runs 50 to 120 yen below regular prices, starting at 590 yen, and is available weekdays from 10:30 to 15:00 at 261 locations. Tax is included, and prices vary at some stores. Zetteria Renews Its Weekday-Only Lunch Menu on July 1 Zetteria, a hamburger chain operated by Burger One Co., Ltd. (President: Daishi Kimura; HQ: Minato-ku, Tokyo), a company under Zensho Holdings, will renew its weekday-only lunch menu on Wednesday, July 1, 2026. The renewal evolves the lineup to offer a greater sense of “fun in choosing,” with an enriched selection available from just 590 yen. The Popular “Tamateri Burger” Joins the Weekday Lunch The highlight of this renewal is the addition of the “Tamateri Burger,” which earned strong praise as a spring fair item. It features a juicy

Key Takeaways: Domino’s Japan releases its first new curry pizza in five years, the Summer Rich Curry Quattro, from June 29 to September 13, 2026 while supplies last. One pie carries four flavors: two new curries built on more than 16 spices and four herbs, plus the Korean Galbi and Mayo Potato classics. Takeout pricing starts at ¥1,740 for a small. Domino’s Launches Its First New Curry Pizza in Five Years Domino’s Pizza, Japan’s No.1 delivery pizza chain by market share, will release “Summer Rich Curry Quattro” (Natsu no Koku-uma Curry Quattro) for a limited time from Monday, June 29 to Sunday, September 13, 2026, while supplies last. Arriving alongside the brand’s renewal on June 29, this is the chain’s first new curry pizza in five years, crafted to awaken your summer appetite. When the summer heat saps your appetite, a fragrant, deeply flavored curry is exactly what you crave.

Key Takeaways: Collect one stamp per 500 yen (tax included) at Gyoza no Ohsho and GYOZA OHSHO stores nationwide between June 24 and December 13, 2026. Twenty-five stamps earn the 2027 Gyoza Club Silver Member Card, which takes 5% off every bill, plus discount coupons; 35 or 50 stamps add a limited-edition item. Gyoza no Ohsho Kicks Off Its 2027 Gyoza Club Customer Appreciation Campaign Ohsho Food Service Co., Ltd. (headquartered in Kyoto City, Kyoto; President & CEO Naoto Watanabe), which operates a nationwide chain of Chinese restaurants, will launch the “2027 Edition Gyoza Club Customer Appreciation Campaign” starting Wednesday, June 24, 2026. By collecting stamps with each purchase, customers can exchange them for discount coupons, a “Gyoza Club Silver Member Card” that grants a 5% discount on every bill, and limited-quantity original Gyoza no Ohsho goods. It’s a must-see deal for every Gyoza no Ohsho fan. Campaign Overview You

Key Takeaways: MATSUYA PASS costs 200 yen and takes 100 yen off standard set meals and 70 yen off gyumeshi, rice bowls and curry, with no limit on how many times you use it from July 1 to 31, 2026. Early sales start at 10:00 AM on June 26 at in-store ticket machines and via Mobile Order, while supplies last. Matsuya Foods’ ‘MATSUYA PASS’ Returns This July Matsuya Foods Holdings Co., Ltd. (headquarters: Musashino City, Tokyo; President: Kazutoshi Kawarabuki) will begin the early sale of its popular subscription pass ‘MATSUYA PASS’ at restaurants nationwide from 10:00 AM on Friday, June 26, 2026. After proving a hit in March, the service makes a comeback as the company celebrates its 60th anniversary. Under the slogan “We want to be everyone’s dining table,” it aims to make daily meals more casual and more affordable. What Is the ‘MATSUYA PASS’? Unlimited Discounts, As Many

Key Takeaways: Hama Sushi brings Kyushu seafood to roughly 675 stores nationwide from June 23, 2026, with Kyushu Fresh Mackerel and Horse Mackerel Tataki Wrapped in Shiso at 110 yen including tax. Premium plates such as Saga Beef Nigiri (319 yen) sit alongside Hakata Tonkotsu Ramen (429 yen). The official X account is also giving 80 winners a 3,000 yen dining voucher through June 27. Hama Sushi’s “Kyushu Umaka Neta Festival” Goes Nationwide Hama Sushi Co., Ltd., the sushi chain operator under Zensho Holdings, will hold its “Hama Sushi Kyushu Umaka Neta Festival” at stores nationwide starting Tuesday, June 23, 2026. The fair brings together seafood and local delicacies from Kyushu — a perfect lineup for early summer. The festival highlights “Kyushu Fresh Mackerel,” rich in fat and umami, and “Kyushu Horse Mackerel Tataki Wrapped in Shiso,” firm-textured fish paired with refreshing shiso and ginger. Both are offered at an

Key Takeaways: From June 30 to October 6, 2026, Matsuya nationwide serves the Giant Bowl Set and the ONE PIECE Set — adding 200 yen (incl. tax) to any of six gyumeshi varieties gets you one of 12 acrylic block chopstick rests. Kids’ menu orders come with free goods, and receipts of 800 yen or more enter a lottery for 100 original bowls. Matsuya x TV Anime ONE PIECE Collaboration Is Officially Happening! Matsuya, the Japanese chain famous for its gyumeshi (beef bowls), curry, and set meals, has announced a collaboration with the hit TV anime ONE PIECE. Organized by Matsuya Foods Holdings Co., Ltd. (HQ: Musashino City, Tokyo; President: Kazutoshi Kawarabuki), the campaign kicks off at 10:00 AM on Tuesday, June 30, 2026 at Matsuya locations nationwide. Order a collaboration set or a kids’ menu item and you can score original goods available only here. Campaign Overview Period: Tuesday,

Key Takeaways: Three summer-limited burgers land at Burger King Japan on Friday, June 19, 2026: the BBQ Steak Whopper at 1,190 yen, the Cheese version at 1,290 yen, and the Double at 1,590 yen, with sets running 300 yen more. American beef short rib steak tops the flame-grilled patty, finished with a new sauce blending 10 spices. Stores with a morning menu start selling after 10:30. Burger King Unveils Summer-Limited BBQ Steak Whopper BK Japan will launch three summer-limited burgers, the BBQ Steak Whopper, Cheese BBQ Steak Whopper, and Double BBQ Steak Whopper, starting Friday, June 19, 2026. Each piles American beef short rib steak boldly atop a flame-grilled 100% beef patty, finished with a newly developed “Special BBQ Spice Sauce” blended from 10 spices for a hearty, full-flavored burger. The Special BBQ Spice Sauce and Beef Short Rib Steak The American beef short rib steak is first seared over