Yoshinoya’s Gyusuki Matsuri Kicks Off on Tuesday, November 10
Yoshinoya Co., Ltd. (headquarters: Chuo-ku, Tokyo; President and Representative Director: Tetsuya Naruse) will hold the Gyusuki Matsuri (Beef Sukiyaki Festival) at Yoshinoya restaurants across Japan from 11:00 on Tuesday, November 10, 2026, to 15:00 on Tuesday, November 24. During the campaign, eligible items, led by the winter staple Gyusuki Nabe Zen (beef sukiyaki hot pot set meal), will be sold at ¥100 off their tax-inclusive prices. The Gyusuki Nabe Zen, normally ¥899 (tax included) for dine-in, will be available for ¥799.
The Gyusuki Nabe Zen is once again proving popular this year, surpassing 1 million servings sold within 10 days of its launch. Another key feature of this campaign is that it applies not only to dine-in orders but also to takeout.
Dates, Locations, and Discount Details
- Event: Gyusuki Matsuri
- Period: Tuesday, November 10, 2026, 11:00 – Tuesday, November 24, 2026, 15:00
- Locations: Yoshinoya restaurants nationwide in Japan (some exceptions apply)
- Discount: ¥100 off the tax-inclusive price of eligible items
- Applies to: Both dine-in and takeout
Note that both the start and the end are set to specific times: the deal begins at 11:00 on the first day and ends at 15:00 on the last day.
Eligible Items and Special Prices
Every eligible item is discounted by exactly ¥100 from its regular tax-inclusive price. Because tax-inclusive prices differ between dine-in and takeout, both are listed below.
Gyusuki Nabe Zen
- Dine-in: regular ¥899 → special ¥799 (tax included)
- Takeout: regular ¥883 → special ¥783 (tax included)
The star of the campaign. During the event, the dine-in price drops below ¥800 to ¥799.
Gyusuki Nabe Zen with Double Meat (Niku 2-bai Mori)
- Dine-in: regular ¥1,226 → special ¥1,126 (tax included)
- Takeout: regular ¥1,204 → special ¥1,104 (tax included)
This version of the Gyusuki Nabe Zen comes with twice the meat. Diners who want a heartier meal can also order it at ¥100 off.
Gyusuki Nabe (À la Carte)
- Dine-in: regular ¥789 → special ¥689 (tax included)
- Takeout: regular ¥775 → special ¥675 (tax included)
Ordering the beef sukiyaki hot pot on its own, without the set meal, is also eligible for the discount.
Gyunabe Family Pack (3 or 4 Servings)
- 3 servings, dine-in: regular ¥1,095 → special ¥995 (tax included)
- 3 servings, takeout: regular ¥1,075 → special ¥975 (tax included)
- 4 servings, dine-in: regular ¥1,293 → special ¥1,193 (tax included)
- 4 servings, takeout: regular ¥1,270 → special ¥1,170 (tax included)
The Gyunabe Family Pack, designed for multiple people, is also ¥100 off. At the special price, the 3-serving pack falls below ¥1,000 for both dine-in and takeout, making it a good option for enjoying gyunabe with a larger group.
Takeout Deals for Enjoying at Home
With takeout, you can enjoy Yoshinoya’s beef sukiyaki hot pot at home at a discount. According to the price list, takeout prices (tax included) are ¥14 to ¥23 lower than dine-in prices, and that gap stays the same at the special prices.
Gyusuki Nabe Zen: A Winter Classic Since 2013
Since its debut in 2013, the Gyusuki Nabe Zen has been a beloved winter staple at Yoshinoya, with cumulative sales exceeding 120 million servings. Together with this year’s milestone of 1 million servings in the first 10 days, this shows just how popular the dish is.
Why Yoshinoya Is Holding the Gyusuki Matsuri
According to Yoshinoya, the Gyusuki Matsuri is being held to express gratitude to the many customers who have enjoyed the Gyusuki Nabe Zen over the years, and to encourage those who have never tried it to give it a go. Whether you are a regular or a first-timer, it is a chance to enjoy the dish for ¥100 less.
Yoshinoya states that it remains committed to offering genuine “umasa” (deliciousness) while staying close to customers’ everyday lives and delivering its core values of “umai, yasui, hayai” (tasty, affordable, fast).
Things to Check Before You Go
- Some restaurants do not participate, and prices may differ at some locations.
- Takeout set meals (nabe zen) do not include pickles.
- Full details are available on the Gyusuki Matsuri page of Yoshinoya’s official website (https://www.yoshinoya.com/campaign/gyusuki_matsuri_202611/).
Summary
Yoshinoya’s Gyusuki Matsuri is a limited-time event that brings the winter favorite Gyusuki Nabe Zen down to ¥799 for dine-in and ¥783 for takeout (tax included). The double-meat version, the à la carte Gyusuki Nabe, and the Gyunabe Family Pack are also ¥100 off, for both dine-in and takeout. The campaign ends at 15:00 on Tuesday, November 24, so be sure to enjoy a taste of Yoshinoya’s winter flavors while it lasts.
Source: press release by 株式会社吉野家ホールディングス (PR TIMES, in Japanese)
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