Motomachi, the shopping street next to Yokohama’s harbour area, turns its back lanes into a two-evening food walk on Saturday October 3 and Sunday October 4, 2026. The Yokohama Motomachi Food Fair (第24回 横浜元町フードフェア2026) is now in its 24th year, and the idea is simple: local restaurants and food shops sell tasting-size menus at easy prices, and you graze your way down the street.
Below is what you need before you go: the hours (two sections start an hour earlier), which shops are named so far, how the ticket system works, and the things the organisers haven’t published yet.
Dates, hours and location at a glance
| Event | Yokohama Motomachi Food Fair 2026 (24th edition) |
|---|---|
| Dates | Saturday October 3 and Sunday October 4, 2026 |
| Main hours | 4:00pm – 8:00pm |
| Early start | Sweets & Deli Street on Motomachi-dori 3-chome and 4-chome: from 3:00pm Beauty & Health shops: from 3:00pm |
| Location | Around Motomachi Naka-dori, Motomachi, Naka-ku, Yokohama, Kanagawa |
| How you pay | Dedicated food fair tickets in 100-yen units, sold at ticket booths |
| Organizer | Motomachi Craftsmanship Street Promotion Association (商店街振興組合 元町クラフトマンシップ・ストリート) |
Note the split timing. Most of the fair runs from 4pm, but if sweets and deli food are your main target, that stretch of Motomachi-dori opens at 3pm, which gives you an hour before the evening crowd builds.
Which shops are taking part
The fair draws on Motomachi’s own restaurants, food shops and delicatessens, plus beauty and health businesses from the same street. The organisers have highlighted a mix of long-established names and newer favourites:
| Shop | Described as |
|---|---|
| Mutekiro (霧笛楼) | Long-established |
| Uchiki Pan (ウチキパン) | Long-established |
| Pompadour (ポンパドウル) | Long-established |
| 元町 久佑 | Popular shop |
| JPASTA | Popular shop |
These are only the names picked out in announcements, not the full line-up. The menus each shop will serve haven’t been listed in the information we checked, so look at the official food fair page for the latest details.
How the 100-yen ticket system works
You don’t pay the shops directly. Every food fair menu item is bought with the fair’s own tickets, which come in 100-yen units and are sold at ticket booths. In practice that means:
- Find a ticket booth and buy a batch of tickets.
- Walk the street and hand over tickets for whatever you want to try.
- Top up at a booth when you run low.
More than food: beauty stalls and live jazz
Two things set this fair apart from a regular street-food event:
- Beauty & Health shops offer services such as massage, stretching and foot care. They start at 3pm, so a short session before the food stalls open at 4pm is an easy way to fill the gap.
- Live music on the street, including jazz, plays while you eat.
Tips for getting the most out of your visit
- Arrive at 3pm if you want sweets first. The Sweets & Deli Street and the beauty shops are open an hour before everything else.
- Split it across both days. The fair only runs four hours each evening. If there are several shops on your list, Saturday and Sunday together give you more room.
- Check the official page on the morning you go. Admission rules and what happens if it rains are not covered in the information we checked.
- Plan the rest of the weekend. The same Saturday, October 3, is also the date of the Setagaya Tamagawa fireworks, so decide early which one fits your evening.
Looking for more cheap eats that week? 7-Eleven is running an onigiri sale from October 1 to 4, and the new Starbucks × Pokémon drinks and merch land around the same time. If you live in Tokyo and want to wind down after a long day out, the ¥300 sento coupon covers hundreds of public bathhouses.
FAQ
- When is the Yokohama Motomachi Food Fair?
- Saturday October 3 and Sunday October 4, 2026, from 4:00pm to 8:00pm. The Sweets & Deli Street on Motomachi-dori 3-chome and 4-chome and the Beauty & Health shops start at 3:00pm.
- Where is it held?
- Around Motomachi Naka-dori in Motomachi, Naka-ku, Yokohama, Kanagawa.
- How do I pay for the food?
- All food fair menu items are bought with dedicated tickets in 100-yen units, sold at ticket booths. The accepted payment methods for the tickets are not stated in the information we checked, so confirm on the official page.
- Can I still buy the discounted advance tickets?
- No. The advance ticket, 1,000 yen worth for 900 yen, went on sale on September 1 and the presale closed on September 27, 2026.
- Is there an entry fee, and does it go ahead in the rain?
- Neither is stated in the information we checked. Check the official page before you go.