Tobe Pottery Autumn Festival: Dates, Access and Booth Map

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Key takeawaysThe Tobe Pottery Autumn Festival brings around 60 kilns to Ehime on November 7–8, 2026, with direct sales, pottery-maker interviews, stage performances and an auction. Both days open at 9 a.m.; Saturday closes at 5 p.m. and Sunday at 4 p.m. Public transport is recommended because parking is expected to be busy.

The Tobe Pottery Autumn Festival (秋の砥部焼まつり) takes place in Ehime on November 7–8, 2026, bringing together around 60 pottery kilns for direct sales. Alongside browsing the stalls, visitors can catch stage performances, interviews with pottery makers and a Tobe pottery auction.

The main planning detail is the closing time: Saturday runs until 5 p.m., while Sunday finishes at 4 p.m. Both days begin at 9 a.m.

Tobe Pottery Autumn Festival poster with a large blue-patterned bowl and miniature figures, advertising November 7 and 8
Image: Official Tobe Town website (town.tobe.ehime.jp).

Check the official festival information for admission details and updates before travelling.

Dates, hours and venue

The festival is held at Tobe Town Tokaido Yutori Park (砥部町陶街道ゆとり公園). Use the full address below when planning your route.

DateSaturday, November 7 and Sunday, November 8, 2026
Saturday hours9 a.m.–5 p.m.
Sunday hours9 a.m.–4 p.m.
VenueTobe Town Tokaido Yutori Park
Address400 Senzoku, Tobe Town, Iyo District, Ehime Prefecture
RainThe festival is scheduled to go ahead in rain.
Main attractionsDirect sales from around 60 kilns, stage events, pottery-maker interviews and a Tobe pottery auction

Getting there and parking

By bus from Matsuyama

From Matsuyama City Station (松山市駅), take an Iyotetsu bus on the Tobe Line. The journey to Tobe Town Hall West (砥部町役場西) takes approximately 40 minutes, followed by a walk of approximately 15 minutes to the venue.

By car

From Matsuyama Interchange, follow National Route 33 towards Kochi. The drive to the venue takes approximately 20 minutes.

The listed parking capacity is 1,000 vehicles, using the park and Tobe Town Hall parking areas. Public transport is recommended because parking is expected to be busy.

If you are choosing between the two days, remember that Sunday closes an hour earlier. Check the timetable below before deciding when to arrive.

For phone-battery planning during a day out, our d VALUE PASS and ChargeSPOT guide explains the rental service separately; it is not a listing of facilities at this festival.

Pottery stalls and the booth map

With around 60 kilns taking part, the festival offers a chance to browse pottery and buy directly from the makers. The official layout below shows where the kiln booths sit within the venue. Start with this map if you want to find a particular exhibitor.

Official venue layout showing the pottery kiln booths at the Tobe Pottery Autumn Festival
Image: Official Tobe Town website (town.tobe.ehime.jp).

Find the participating kilns

The official exhibitor list below can be used alongside the booth map. It also contains information in Japanese about a furusato nozei, or hometown tax donation, coupon. Read the official guidance before deciding whether to use that option.

Participating pottery kiln list and hometown tax donation coupon information for the Tobe Pottery Autumn Festival
Image: Official Tobe Town website (town.tobe.ehime.jp).

Stage events and the timetable

Pottery shopping is only part of the programme. The festival also includes stage events, interviews with kiln representatives and a pottery auction. Use the official timetable to choose what you would like to see before fitting in a round of the stalls.

Official two-day festival timetable with photographs of four presenters
Image: Official Tobe Town website (town.tobe.ehime.jp).

Stage performers

The official stage-event graphic introduces the performers. Keep it together with the timetable above when planning your visit; the two images serve different purposes.

Official stage-event introduction featuring photographs of four performing acts
Image: Official Tobe Town website (town.tobe.ehime.jp).

If you are also considering an onsen break, explore our guide to Yuchelin’s three-star hot springs for destination ideas, or our Michelin Key onsen accommodation guide for stays. These are Japan-wide guides, rather than accommodation lists for the festival venue.

Frequently asked questions

When is the Tobe Pottery Autumn Festival?
It takes place on November 7–8, 2026. Opening hours are 9 a.m.–5 p.m. on Saturday and 9 a.m.–4 p.m. on Sunday.
Where is the festival held?
The venue is Tobe Town Tokaido Yutori Park, at 400 Senzoku, Tobe Town, Iyo District, Ehime Prefecture.
How do I get there by public transport?
Take an Iyotetsu bus on the Tobe Line from Matsuyama City Station to Tobe Town Hall West, approximately 40 minutes away. The venue is then approximately 15 minutes away on foot.
Will the festival go ahead if it rains?
Yes. The festival is scheduled to go ahead in rain.
What can visitors do besides shop for pottery?
The programme includes stage events, interviews with pottery makers and a Tobe pottery auction.

Before setting off, review the official Tobe Pottery Autumn Festival page for the latest visitor information.

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