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The Tobe Pottery Autumn Festival (秋の砥部焼まつり) takes place in Ehime on November 7–8, 2026, bringing together around 60 pottery kilns for direct sales. Alongside browsing the stalls, visitors can catch stage performances, interviews with pottery makers and a Tobe pottery auction.
The main planning detail is the closing time: Saturday runs until 5 p.m., while Sunday finishes at 4 p.m. Both days begin at 9 a.m.

Check the official festival information for admission details and updates before travelling.
Dates, hours and venue
The festival is held at Tobe Town Tokaido Yutori Park (砥部町陶街道ゆとり公園). Use the full address below when planning your route.
| Date | Saturday, November 7 and Sunday, November 8, 2026 |
|---|---|
| Saturday hours | 9 a.m.–5 p.m. |
| Sunday hours | 9 a.m.–4 p.m. |
| Venue | Tobe Town Tokaido Yutori Park |
| Address | 400 Senzoku, Tobe Town, Iyo District, Ehime Prefecture |
| Rain | The festival is scheduled to go ahead in rain. |
| Main attractions | Direct sales from around 60 kilns, stage events, pottery-maker interviews and a Tobe pottery auction |
Getting there and parking
By bus from Matsuyama
From Matsuyama City Station (松山市駅), take an Iyotetsu bus on the Tobe Line. The journey to Tobe Town Hall West (砥部町役場西) takes approximately 40 minutes, followed by a walk of approximately 15 minutes to the venue.
By car
From Matsuyama Interchange, follow National Route 33 towards Kochi. The drive to the venue takes approximately 20 minutes.
The listed parking capacity is 1,000 vehicles, using the park and Tobe Town Hall parking areas. Public transport is recommended because parking is expected to be busy.
For phone-battery planning during a day out, our d VALUE PASS and ChargeSPOT guide explains the rental service separately; it is not a listing of facilities at this festival.
Pottery stalls and the booth map
With around 60 kilns taking part, the festival offers a chance to browse pottery and buy directly from the makers. The official layout below shows where the kiln booths sit within the venue. Start with this map if you want to find a particular exhibitor.

Find the participating kilns
The official exhibitor list below can be used alongside the booth map. It also contains information in Japanese about a furusato nozei, or hometown tax donation, coupon. Read the official guidance before deciding whether to use that option.

Stage events and the timetable
Pottery shopping is only part of the programme. The festival also includes stage events, interviews with kiln representatives and a pottery auction. Use the official timetable to choose what you would like to see before fitting in a round of the stalls.

Stage performers
The official stage-event graphic introduces the performers. Keep it together with the timetable above when planning your visit; the two images serve different purposes.

If you are also considering an onsen break, explore our guide to Yuchelin’s three-star hot springs for destination ideas, or our Michelin Key onsen accommodation guide for stays. These are Japan-wide guides, rather than accommodation lists for the festival venue.
Frequently asked questions
- When is the Tobe Pottery Autumn Festival?
- It takes place on November 7–8, 2026. Opening hours are 9 a.m.–5 p.m. on Saturday and 9 a.m.–4 p.m. on Sunday.
- Where is the festival held?
- The venue is Tobe Town Tokaido Yutori Park, at 400 Senzoku, Tobe Town, Iyo District, Ehime Prefecture.
- How do I get there by public transport?
- Take an Iyotetsu bus on the Tobe Line from Matsuyama City Station to Tobe Town Hall West, approximately 40 minutes away. The venue is then approximately 15 minutes away on foot.
- Will the festival go ahead if it rains?
- Yes. The festival is scheduled to go ahead in rain.
- What can visitors do besides shop for pottery?
- The programme includes stage events, interviews with pottery makers and a Tobe pottery auction.
Before setting off, review the official Tobe Pottery Autumn Festival page for the latest visitor information.
Plan your next day out
See what else is on that day, that month and in the same area on our event calendar.
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