Key Takeaways: Minamisanriku, a coastal town in Miyagi, brings processed seafood, sweets and wine to JR Omiya Station from Friday 27 to Sunday 29 November 2026. Stalls sit on the 2nd-floor east–west concourse, west exit side, and open 15:30–20:00 on Friday, 10:00–20:00 on Saturday and 10:00–17:00 on Sunday. It is the town’s first solo fair at Omiya, an easy stop on the way home or during a weekend outing.
First solo fair at Omiya Station
A taste of Minamisanriku, Miyagi, inside JR Omiya Station
Nov 27–292026 · Fri to Sun · 2F east–west concourse, west exit side
Seafood products, sweets and wine from Minamisanriku (南三陸町), a coastal town in Miyagi Prefecture, are coming to JR Omiya Station in Saitama for three days, from Friday 27 to Sunday 29 November 2026. The event is called the Minamisanriku Tourism and Local Products Fair at Omiya Station (南三陸町観光物産展in大宮駅), and it is the first time the town has held a fair of its own at Omiya. The stalls sit right inside the station, so it is easy to drop by on the way home from work or during a weekend outing.
At a glance
- Dates: Fri 27 – Sun 29 November 2026
- Hours: Fri 15:30–20:00 / Sat 10:00–20:00 / Sun 10:00–17:00
- Where: JR Omiya Station, 2nd floor, east–west concourse (west exit side)
- What: Processed seafood, sweets, wine and other local specialities (planned)
- Entry fee and payment: Not stated in the announcement
Contents
What you can buy
Image: Minamisanriku Tourism Association (from the PR TIMES press release). Photo from a past fair.
Businesses from Minamisanriku will set up their own stalls. The town says the line-up is planned to include:
- Processed seafood
- Sweets
- Wine
- Other local specialities
The full list of vendors and products has not been published yet. The tourism association will post the details on its official site, the Minamisanriku Tourism Portal (南三陸観光ポータルサイト), once they are fixed. If you are heading to Omiya for something specific, check the Minamisanriku Tourism Portal nearer the date.
Dates and opening hours
| Date | Day | Hours |
|---|---|---|
| 27 November 2026 | Friday | 15:30–20:00 |
| 28 November 2026 | Saturday | 10:00–20:00 |
| 29 November 2026 | Sunday | 10:00–17:00 |
The hours change each day. Friday starts in the afternoon, and Sunday closes earlier in the evening, so the Saturday slot is the longest window.
Where to find it in the station
The fair is held on the 2nd floor of JR Omiya Station, in the east–west concourse that links the two sides of the station, on the west exit side (JR大宮駅 2階 東西連絡通路（西口側）).
| Venue | JR Omiya Station, 2F east–west concourse (west exit side) |
|---|---|
| Address | 630 Nishikicho, Omiya-ku, Saitama City, Saitama |
Tips before you go
- Check the vendor list first. Shops and products will be announced on the Minamisanriku Tourism Portal. It is worth a look in the days before the fair.
- Entry fee and payment methods are not stated. The announcement says nothing about either, and each stall may handle payment differently. Carrying both cash and a card keeps you covered. If you still need a card that works well in Japan, see our guide to credit cards that foreigners in Japan can actually get.
- Plan around the hours. Friday opens at 15:30, which suits an after-work visit. On Sunday the fair ends at 17:00.
- Questions? The contact is the Commerce, Industry and Tourism Division of Minamisanriku Town (商工観光課), tel. 0226-46-1385.
Why Omiya, and what comes next
Omiya is one of the stations on the Tohoku Shinkansen line that connects the Tokyo area with Miyagi. The town’s aim is simple: to let people try Minamisanriku food at the station first, so that they will then consider visiting the town itself on their next trip.
If the fair gets you thinking about a trip north, our guide to the Aki no Norihodai Pass for JR local trains explains how that seasonal ticket works. And if you like supporting regional towns through their local products, it is also worth reading up on the latest furusato nozei rule changes.
FAQ
- When and where is the Minamisanriku fair at Omiya Station?
- It runs from Friday 27 to Sunday 29 November 2026 on the 2nd floor of JR Omiya Station, in the east–west concourse on the west exit side.
- What are the opening hours?
- Friday 15:30–20:00, Saturday 10:00–20:00 and Sunday 10:00–17:00.
- What will be on sale?
- Businesses from Minamisanriku plan to sell local specialities such as processed seafood, sweets and wine. The vendor and product list will be posted on the Minamisanriku Tourism Portal once it is decided.
- Is there an entry fee, and can I pay by card?
- The announcement does not mention an entry fee or payment methods. Check the Minamisanriku Tourism Portal or contact the town before you go.
- Has Minamisanriku held a fair at Omiya Station before?
- This is the first time Minamisanriku has held a fair of its own at Omiya Station.
- Who do I contact with questions?
- The Commerce, Industry and Tourism Division of Minamisanriku Town, tel. 0226-46-1385.
Sources: press release by the Minamisanriku Tourism Association (1 October 2026) / Minamisanriku Tourism Portal. Details may change, so please check the official site for the latest information.